Chiropractic Marketing That Can’t Be Ignored with Mike Michalowicz
Mike Michalowicz, a threepeat guest and incredible author, is here today. Mike joins us to discuss his new book “Get Different,” marketing that can’t be ignored, and boosting your clinic’s profile post-COVID.
He takes us through the necessity of marketing in unique ways and why it is your responsibility as a service provider to market yourself. With the pandemic continuing to rage, many people are stuck in a fear state. As a chiropractor, you can help them – you just have to let them know you are there.
A brief overview of Mike’s previous books and new release. [0:48]
How the Mastermind sessions help to bring about and refine Mike’s ideas. [1:35]
Where the initial idea for book topics come from. [2:25]
How Mike crowdsources ideas from the community. [2:45]
Understanding that we are at the whim of the customers. [3:20]
Why you have a responsibility to market. [4:40]
Getting different with your marketing. [6:10]
Differentiating your services from the white noise. [6:45]
Why you don’t need to be complicated to be impactful. [9:10]
Understanding your target community. [10:28]
Examples of standout marketing from Mike’s career. [10.50]
Creating online buzz for virtually no cost. [13:15]
Experiment, measure, amplify, and repeat. [15:00]
Why we are fear based and how to get around it. [15:15]
Presenting yourself as a service and offering kindness. [16:50]
The disadvantage advantage. [17:44]
Exercises for creative thinking. [19:04]
Why you should grow, but not grow up. [21:50]
About the new book, Get Different. [23:00]
Words of wisdom and inspiration. [24:20]
Get Different: https://www.gogetdifferent.com
For more information on the Vitality Shift program visit: https://www.thevitalityshift.com
Polyvagal Theory and Chiropractic, How It Can Influence Bodily Function With Dr. Stephen Porges
Today, Dr. Don is joined by Dr. Stephen Porges, Ph.D. He is a distinguished university scientist at the Kinsey Institute, Founding Director of the Traumatic Stress Research Consortium at Indiana University, Professor of Psychiatry at the University of North Carolina, and proponent of the polyvagal theory. Dr. Porges is with us to discuss the polyvagal theory in detail and how it relates to chiropractic.
Dr. Porges takes us through the beginnings of polyvagal theory and how it can influence bodily function. It’s important to create safety for patients in order to create that vagal response to bring them out of a defensive state. Dr. Don and Dr. Porges discover some of the many similarities between the benefits of Chiropractic care and the Vagal break as described by the polyvagal theory.
How Dr. Porges describes the polyvagal theory. [5:03]
What drew Dr. Porges to commit his academic life to this theory. [6:35]
Descriptions of the sympathetic and parasympathetic systems. [8:31]
The dorsal vagas and its role as the ‘old vagas’. [9:36]
How and why the body exits dorsal collapse. [12:02]
Why we don’t remember trauma. [14:00]
Navigating defensive states by using vagal activity. [14:53]
The Safe and Sound Protocol. [17:46]
The long road to creating a theory of neural modulation. [20:58]
Returning autonomy to patients through polyvagal manipulation. [22:00]
How our society keeps us locked in states of defense. [25:00]
Creating a state of ease through awareness. [27:10]
Activating the ventral vagal process through neural exercises. [28:00]
Explaining co-regulation and how it works. [30:16]
Proprioception through Chiropractic care and improving safety. [34:02]
Understanding the mind/body relationship and feedback loops. [36:20]
Why client interaction is key to creating safe spaces. [39:50]
Alleviating the burden of responsibility and creating bodily awareness in patients. [43:10]
How Dr. Porges conducts his research. [43:55]
Case studies of long hauler COVID sufferers and how vagal stimulation can help them. [47:28]
The importance of self-compassion and self-care for Chiropractors out there. [50:51]
The Polyvagal Institute: https://www.polyvagalinstitue.org
For more info on the Vitality Shift visit https://www.thevitalityshift.com/
How to Naturally Reverse Myopia with Jake Steiner
On today’s show, Dr. Don is joined by Jake Steiner, a retired stockbroker who has dedicated himself to improving his own and others eyesight through natural methods. Some topics Jake will discuss are how he became interested in natural eyesight improvement and what pseudo-myopia is.
Jake takes us through how he arrived at improving his eyesight through natural methods. Being told he needed to change his eyeglass prescription for the first time since he was a teenager due to genetics didn’t sit right with him. Jake took it upon himself to begin research into the reasons for his vision decline.
With our screen time forever on the increase and eye strain commonplace, more people than ever are experiencing some kind of myopia. During his research, Jake discovered that the answer to reversing myopia could be simple.
How Jake came to be interested in natural eyesight improvement. [2:15]
Why Google Scholar is an amazing resource and how to utilize it. [4:29]
What is pseudo-myopia? [5:19]
What can you do to ease your ocular muscle strain? [07:09]
Addressing the causality of the muscle strain. [8:30]
About lens-induced myopia. [9:25]
How Jake honed his research and methods. [10:55]
How Jake’s method grew and spread. [13:00]
Steps to start the process of ocular muscle improvement. [14:30]
The timeline to improvement. [19:25]
How posture can impact your eyesight and vice versa. [21:00]
How Jake’s body has changed since his vision has improved. [25:07]
Words of wisdom. [28:40]
Find out more: https://www.endmyopia.com
To get more information on our products visit.
The 3 Frameworks of Care with Brandi MacDonald
Dr. Don is joined once again by his wife Brandi MacDonald, with whom he co-owns South Side Chiropractic in Edmonton. Brandi is here to discuss 3 frameworks of care, what they are, and how they can be used by Chiropractors in the vitality model.
Brandi takes us through the 3 different frameworks of care, their differences, and their similarities. Trauma-informed care was born out of the Vietnam war to help people with PTSD, and the Polyvagal theory looks at how the nervous system interacts with the environment and salutogenesis.
Looking to the future, Brandi hopes that Chiropractic across the board will adapt a more trauma-conscious way of working with patients. If we looked at a patient as more than just an issue or condition, think of the healing we could accomplish.
About the 3 different frameworks of care. [1:59]
Trauma informed care. [3:27]
The evolution of trauma informed care. [5:50]
Being a trauma informed practitioner. [10:00]
The polyvagal theory. [11:23]
What is the science of safety? [14:20]
Involuntary responses to trauma. [15:55]
Creating a state of ease for clients through chiropractic. [16:40]
How these theories work and benefit chiropractic practice. [18:50]
Making sense of your body and inhabiting yourself and your body. [20:00]
Why the future of healthcare hinges on an understanding of humans as a whole being instead of just tissue. [21:10]
Working to truly understand your clients. [23:30]
Staying curious to overcome the inflexibility of chiro. [25:30]
Salutogenesis: Health promotion and drawing on internal strengths. [27:40]
How the 3 frameworks work together in chiropractic medicine. [31:09]
Conducting Practice-based Research with Dr. Kelly Holt
On today’s show Dr. Don is joined by Dr. Kelly Holt, a returning guest joining us from New Zealand. If you would like to know more about Dr. Kelly, you can listen back to the last time he joined the show in May 2018. Today, Dr. Kelly joins us to discuss how the pandemic has affected him out in New Zealand, what research he has been conducting over the last few years, and where his research is taking him next.
Dr. Kelly takes us through how New Zealand has dealt with the pandemic and how it has impacted both the New Zealand College of Chiropractic and chiropractors at large. Now, Dr. Kelly is looking to the future and planning how practice-based research can help practices in real time.
An update on how New Zealand is dealing with the pandemic. [2:00]
How the school has dealt with adapting to the lockdowns. [4:35]
The silver lining of the pandemic for chiropractic practices. [7:00]
About the research Dr. Kelly has been conducting in the last few years. [8:18]
How the research he has been conducting has been helping people. [12:50]
What research has Dr. Kelly had published since his last visit? [14:45]
Why Dr. Kelly couldn’t do what he does without funding and how he attained it. [19:35]
Why Dr. Kelly is excited about creating practice-based research. [25:00]
The benefits of conducting practice-based research. [29:00]
What needs to be in place before commencing practice-based studies. [30:40]
How chiropractors in the field can help support the research centre. [36:30]
Final words of wisdom. [42:00]
Find out more about the New Zealand Centre for Chiropractic Research: http://research.chiropractic.ac.nz/
Find out more about The Vitality Shift: https://www.thevitalityshift.com
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