The PricePlow Podcast

• #195: Konlan James & Lucas Kaelin - Pouches, Supplement Social Media, and The Reality of Content Creation

  Two of the supplement industry’s rising content creators join the PricePlow Podcast for Episode #195, recorded live from NNB Nutrition’s massive booth at SupplySide Global 2025. Lucas Kaelin (@WhatsUpWithLucas) and Konlan James (KJ from V1 Nutra) sit down with Mike and Ben to discuss the realities of building an audience in the supplement space, from navigating criticism to battling imposter syndrome. The conversation takes an unexpected turn into the regulatory gray area surrounding supplement pouches, exploring why the FDA needs to provide clarification before the industry gets blindsided. As content creators who ask tough questions, Lucas and KJ offer candid perspectives on what it means to be “chronically online” while building legitimate businesses. This episode is essential listening for anyone interested in the future of supplement content creation and the challenges facing the next generation of industry voices. https://blog.priceplow.com/podcast/konlan-james-lucas-kaelin-195 Video: Lucas Kaelin & Konlan James Talk Content Creation at SupplySide Global https://www.youtube.com/watch?v=pnmN1Pxk4lY Detailed Show Notes: Content Creator Challenges with Lucas Kaelin & KJ (0:00) – Introductions and SupplySide Experience (1:30) – Getting Recognized at Industry Events (4:15) – Product Development Timelines (5:15) – The Pouch Regulatory Gray Area (7:00) – Pouches: The FDA Compliance Concern (9:15) – Unknown Ingredients and Safety Concerns (11:45) – Unknown Absorption Rates (13:45) – Call for FDA Clarification on Non-Nicotine Pouches (16:15) – Asking the Hard Questions (18:00) – Social Media Criticism and Body Image (19:45) – The Deep Dive Credibility Challenge (21:00) – Ben’s Viral TikTok Story (22:45) – The Venom Symbiote of Viral Content (23:30) – Low Quality Wins on TikTok (24:45) – When Does This End? (25:45) – Age Reveal and Long-Term Planning (28:15) – Trends Move Faster Than Ever (28:45) – The Consumption-Creation Balance (30:45) – Longest Break from Social Media (32:30) – Honeymoon Posting Struggles (33:15) – Digital Property and Feeling Like a Speck (37:15) – You’re Not Just a Speck (39:15) – Imposter Syndrome is Real (40:30) – The Vitamin Shoppe Moment (41:30) – Working From Home Challenges (42:45) – Recording Around Significant Others (43:45) – Texas vs. Michigan (44:45) – Tangent: Mike’s Hair Care Routine (46:45) – Lucas’s Favorite SupplySide Moment (47:45) – Closing and Where to Follow Where to Find Lucas Kaelin, Konlan James, and V1 Nutra Lucas Kaelin LinkedIn: https://www.linkedin.com/in/lucaskaelin/ Lucas Kaelin Instagram: https://www.instagram.com/whatsuppwithlucas Konlan James LinkedIn: https://www.linkedin.com/in/konlanpaul/ Konlan James Instagram: https://www.instagram.com/konlan.james/ V1 Nutra on PricePlow:… Read more on the PricePlow Blog

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• #194: Katie McCammack - Build Beverages at LaCore Nutraceuticals

  Welcome back to Episode #194 of the PricePlow Podcast, where we tour LaCore Nutraceuticals in Van Alstyne, Texas with Kaitlyn McCammack, their Manager of Research and Development. Fresh off running the CREATEA Mighty Mango beverage — the collaborative innovation featured at SupplySide Global 2025 — we explore LaCore’s impressive manufacturing capabilities and discuss why creatine belongs in functional beverages. LaCore represents a rare breed in supplement manufacturing: a facility offering everything from personalized nutrition packs to 12-ounce cans, stick packs to tetras, all while maintaining startup-friendly minimums. Katie walks us through their two Texas facilities, including a nostalgic former Johnson & Johnson building housing their can line with the biggest tanks we’ve seen. The conversation ranges from creatine for kids to liposome technology, proving that manufacturing innovation drives ingredient innovation. Subscribe to the PricePlow Podcast on your favorite platform and sign up for LaCore Nutraceuticals alerts on PricePlow before we dive into this facility tour. https://blog.priceplow.com/podcast/lacore-nutraceuticals-194 Video: Behind the Scenes at LaCore Nutraceuticals in Van Alstyne, Texas https://www.youtube.com/watch?v=QQi2MBma9RM Detailed Show Notes: Manufacturing Innovation with Kaitlyn McCammack (0:00) – Introductions and LaCore’s Multi-Format Capabilities (1:45) – Tour of the Van Alstyne Facility (3:30) – Production Scale and Startup-Friendly Philosophy (6:15) – The CREATEA Project: Bringing Creatine to Functional Beverages (8:00) – Katie’s Personal Creatine Protocol (10:45) – Creatine Dosing Strategy and Overages (13:15) – Creatine Research Beyond Muscle Growth (15:30) – Bringing Creatine into the Cognition Space (17:15) – Can Size Preference and Industry Trends (19:00) – Energy Drink Preferences and Market Positioning (21:30) – Personalized Nutrition and Pack Customization (23:45) – Multi-Serve Liquids and Format Innovation (26:30) – Gel Packs, Liquid Sticks, and Novel Delivery Systems (30:30) – Liposome Technology and Particle Size (33:00) – Homogenizers vs. Sonicators (35:15) – Emulsion Technology and Novel Applications (38:30) – Clean-in-Place (CIP) Procedures (41:00) – Rev7 Ketone Beverage Sampling (43:30) – Arjuna’s Shoden Ashwagandha Innovation (45:30) – Facility Capabilities and Industry Positioning (47:00) – Katie’s Industry Journey and SupplySide Preview (48:30) – Closing and SupplySide Innovation Stage Where to Follow Kaitlyn McCammack and LaCore Nutraceuticals Kaitlyn McCammack on LinkedIn: https://www.linkedin.com/in/kaitlyn-mccammack-37656a178/ LaCore Nutraceuticals on LinkedIn: https://www.linkedin.com/company/lacorenutra/ Sign up for LaCore Nutraceuticals alerts: https://www.priceplow.com/lacore-nutraceuticals Subscribe to the PricePlow Podcast on any platform, sign up for LaCore Nutraceuticals alerts on PricePlow, and leave us a great review on iTunes and Spotify! All PricePlow Articles Mentioning LaCore Nutraceuticals

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• #193: Trushield Certified - Test for 400+ Banned Substances with Lori Bestervelt & Thane Campbell

  The supplement certification landscape is evolving, and Episode #193 of the PricePlow Podcast brings you to the forefront of this transformation. We sit down with Lori Bestervelt, Ph.D., and Thane Campbell from TruShieldâ„¢ Certified, a new certification service that’s challenging the status quo by focusing exclusively on comprehensive banned substance testing. With Lori’s 22 years creating industry standards at NSF International (including the foundational NSF 173 standard) and Thane’s expertise from SMRTL (one of only two WADA-experienced anti-doping laboratories in the United States), they’re introducing a certification approach that tests for well over 400 prohibited substances, including entire drug classes like glucocorticoids and HIF stabilizers that other programs overlook. TruShieldâ„¢ Certified: Finished Product Drug-Testing from an Elite Lab Unlike traditional bundled certification programs that require brands to repeat testing across multiple areas they may already have covered, TruShield takes a streamlined approach by focusing solely on what athletes and tested individuals need most: certainty that their supplements are free from banned substances. The conversation explores the evolution of performance-enhancing substances from prohormones to SARMs to peptides, the challenges of cross-contamination in manufacturing, and why the certification industry hasn’t kept pace with modern supply chain realities. Whether you’re a brand looking to protect athletes or a consumer wanting transparency about what’s in your supplements, this episode delivers critical insights into the future of supplement safety. Subscribe to the PricePlow Podcast on your favorite platform and sign up for TruShield Certified news alerts on PricePlow before we dive into the details! https://blog.priceplow.com/podcast/trushield-certified-193 Video: Introducing TruShieldâ„¢ Certified with Lori Bestervelt and Thane Campbell https://www.youtube.com/watch?v=G-m-QHg6nDk Detailed Show Notes: TruShieldâ„¢ Certified’s Approach to Banned Substance Testing (0:00) – Introductions and Background (3:00) – The Problem with Bundled Certification Services (5:00) – Industry Evolution and Current Gaps (7:00) – Thane’s Background and SMRTL’s Role (9:00) – The Evolution of Banned Substances (11:00) – Consumer Safety and Informed Decisions (15:00) – Testing Methodology and Laboratory Capabilities (20:30) – The Lot-by-Lot Certification Process (25:45) – Cross-Contamination Challenges in Manufacturing (32:15) – Cost Considerations and Accessibility (35:30) – Early Adopters: CON-CRÄ’T, RedLeaf Biologics, and Vireo (40:45) – International Expansion and Geographic Availability (47:15) – League Endorsements and Adoption (53:00) – The Competitive Landscape (58:45) – Manufacturing Partnerships and Supply Chain Transparency (1:04:30) – Future Trends and Emerging Substances (1:09:15) – The Caffeine Question and WADA Regulations (1:13:45) – Partnership with Eurofins and Closing Thoughts Where to Follow Lori B… Read more on the PricePlow Blog

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• #192: Shawn Wells and Dustin Elliott #2: NNB Nutrition's Pure, Potent, Precise Revolution

  We’re back at SupplySide Global 2025 as Shawn Wells and Dustin Elliott from NNB Nutrition return for Episode #192 of the PricePlow Podcast. Since Episode #152, NNB has undergone a dramatic transformation, fully committing to precision fermentation and launching their Pure Potent Precise campaign that’s reshaping how the supplement industry thinks about ingredient quality, potency, and manufacturing. Filmed directly from NNB’s stunning new booth at SupplySide Global, this conversation explores the company’s evolution from novel ingredient supplier to industry thought leader driving pharmaceutical-grade supplement innovation. Shawn and Dustin detail their strategic shift toward 99%+ pure compounds, fermentation-based manufacturing, and microdosing strategies that deliver unprecedented efficacy while solving sustainability challenges. The episode showcases NNB’s OnSwitch concept beverage, discusses their Pürest Creatine and Pürest Collagen launches, and dives deep into why isolated compounds often outperform whole herbs for modern formulation. We also tackle the controversial question of whether commodity creatine quality is declining as demand skyrockets, explore microplastic contamination in supplements, and preview three mystery ingredients launching with exclusive brand partners. Subscribe to the PricePlow Podcast on your favorite platform and sign up for NNB Nutrition news alerts on PricePlow before diving in. https://blog.priceplow.com/podcast/nnb-nutrition-pure-potent-precise-192 Video: NNB Nutrition’s Precision Fermentation Revolution with Shawn Wells & Dustin Elliott https://www.youtube.com/watch?v=aFSQpMdQyXI Detailed Show Notes: Pure, Potent, Precise – NNB’s Industry Evolution (0:00) – Introduction and Mike’s Party Foul (1:15) – SupplySide Global 2025 and Industry Growth (3:45) – The NNB Party: Validation and Networking (6:45) – Building the NNB Dream Team (9:45) – OnSwitch: The Mind-Body Resilience Formula (12:15) – The Birth of Pure Potent Precise (15:45) – Potency: Reaching New Performance Levels (18:00) – Precision: Eliminating the Noise (21:45) – 6-Paradol vs Whole Grains of Paradise (24:30) – The SalidroPure Success Story (27:30) – Strategic Phase-Out of Non-Pure Compounds (29:00) – MitoBurn and Ergothioneine: Proof of Cost Efficiency (30:45) – The Spaceship Booth: Differentiation and Brand (33:00) – The Podcast Room and Booth Functionality (35:15) – Location Strategy: Learning and Evolving (37:45) – Cold Approaches from Major Retailers (38:30) – Pürest Creatine: Disrupting a Commodity Market (40:45) – The Safety Question: Yesterday’s Data vs Tomorrow’s Quality (43:15) – The Dose and Exposure Argument (45:30) – Third-Party Testing Proposal (48:30) – Total Toxin Exposure Philosophy (50:00) – Fermentation: The Clean Manufacturing… Read more on the PricePlow Blog

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• #191: Calocurb - Natural GLP-1 Activator (600% Increase!) - Sarah Kennedy & Dr. Edward Walker

  For Episode #191 of the PricePlow Podcast, we explore one of the most interesting and scientifically-rigorous appetite control stories we’ve encountered on the podcast yet. Mike sits down with Sarah Kennedy, founder and CEO of Calocurb, and Dr. Edward Walker, the lead scientist behind the development of Amarasate®, the natural hop extract at the heart of Calocurb’s formula. This isn’t your typical supplement origin story. Instead of a garage startup or bodybuilding brand, Calocurb emerged from a $20 million New Zealand government research grant specifically designed to develop a plant-based obesity treatment. Calocurb: From New Zealand Science to Commercial Reality Dr. Walker takes us through the fascinating scientific journey that began in 2009, when the New Zealand government funded research to find better alternatives to weight loss drugs. His team screened over 1,000 plant compounds, searching for those that could trigger the release of appetite-suppressing hormones. After years of research, including two years spent collecting intestinal biopsies from hospital patients, they identified a specific New Zealand hop variety that produces remarkable results. The clinical data shows Amarasate® increases GLP-1 and CCK levels sixfold over baseline, reduces hunger by 30%, decreases cravings by 40%, and cuts caloric intake by 18%. Sarah Kennedy licensed the technology in 2017 and launched Calocurb in 2018, years before the GLP-1 injectable phenomenon made appetite control a household topic. Today, Calocurb is positioned as a natural GLP-1 activator that works three ways: as a standalone appetite suppressant, as an adjunct to reduce injectable dosages and side effects, and critically, as post-cycle therapy to prevent the rebound weight gain that occurs when people stop taking GLP-1 drugs. With new clinical trial results expected from a 150-patient, six-month study, Calocurb represents a potent bridge between traditional supplements and pharmaceutical interventions in the weight management space. https://blog.priceplow.com/podcast/calocurb-191 Video: Calocurb: Natural GLP-1 Activation Through Bitter Hops Science https://www.youtube.com/watch?v=c17t11gwlNc Detailed Show Notes: Sarah Kennedy and Dr. Edward Walker on Calocurb® and Amarasate® (0:00) – Introductions: A Different Kind of Supplement Story (1:00) – Dr. Walker’s Background: From Berry Compounds to Gut Science (3:00) – The New Zealand Government Grant: $20 Million to Solve Obesity (5:50) – How New Zealand Funds Primary Research (7:15) – The Government-to-Commercial Pathway (10:35) – The Pre-Ozempic Marketing Challenge (13:00) – The Timeline of GLP-1 Knowledge: 2009 vs. Today (15:45) – The “Bitter Brake” Theory: Location Matters (17:10) – Two Years in Hospital Waiting Rooms Collecting Biopsies (20:20) – Bitter Taste Receptors Throughout the Gut (22:30) – Why Plants and Humans Evolved This Way (24:15) – Why Bitter Detection in the Small Intestine? (26:15) – Were CCK and GLP-1 Well-Known in 2009? (27:45) – Screening 1,000 Plant Compounds: The Lab Work (29:45) – The Four Finalists (and Why Three Failed) (30:45) – Why Hops Won: Safety, Stability, and Supply Chain (33:30) – The Advantage of Industry-Aware Research (35:30) – … Read more on the PricePlow Blog

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