Content Rookie

Episode 73: Psst, content design is about to have a major moment
In 2025’s final episode of Content Rookie, I introduce you to what I have coined the ”roguessance” of content design.
I truly believe content design is about to have a major moment, thanks to developments like Google Disco redefining how we design and build experiences and interfaces as a whole. What are suddenly the most valuable skills on the market? Content strategy. Content systems. Clear comms. Prompting. Negotiating. Who does that best? Well, we content folks, of course!
Why the latest developments in LLMs and AI are leveling the playing field for builders, writers, and designers, and how we can take ownership, are just some of the learning outcomes in this episode.
Happy New Year, and thanks for listening to Content Rookie!

Connect with the host, Nicole Michaelis:
nicoletells.com
[email protected]
https://www.linkedin.com/in/nicoletells/

Episode 72: 10+ years into a content career

Between the three of us, we've spent almost 40 years working in content so in this episode of Content Rookie, we talk about all things landing a job in content design, growing your career, leading vs IC work, what skills are most useful to hone right now, and how we're handling the constant shift of prios for content and design work.

Learning outcomes:
- Leadership vs individual contributor roles in design and content
- The day to day of content designers
- Applying to jobs in the current climate
- Why generalists are the new specialists
- What skills you might want to learn
- Why we don't believe in bootcamps and courses
- Is content design a craft, an art, or a trade?

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Connect with Aaron Burgess: https://www.linkedin.com/in/aaronburgess/
Connect with Bill Kurland:  https://www.billkurland.com/blog https://www.linkedin.com/in/bill-kurland
Connect with the host, Nicole Michaelis:
nicoletells.com
[email protected]
https://www.linkedin.com/in/nicoletells/

Episode 71: How a content design team works - Meet Miro's content designers

Welcome to a very special episode of Content Rookie with an entire content design team: Rachel, Lene, and Roana from Miro! I'm excited to talk to them about all things content design at Miro.

Learning outcomes:
- How to scale content design to maximize impact
- How work is divided
- What small teams are hiring for
- What it takes to lead a content design team
- Daily rituals, best practices, and processes

Connect with the guests:
https://www.linkedin.com/in/rachel-mcconnellme/
https://www.linkedin.com/in/roana-bilia-37751a9a/
https://www.linkedin.com/in/lene-bayerlein-7492858b/

Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com 
https://www.linkedin.com/in/nicoletells/ 
[email protected]

Episode 70: Content Design with care - for users and ourselves

In this special episode of Content Rookie I talk to my friend Mario Ferrer about how content design has changed over the past decade or so, how we recharge, where we find those special creative moments, how we can make greater impact without compromising our time and values, and what the upsides of AI might be.

Learning outcomes:
Career growth as an individual contributer vs leadership roles
The importance of recharging and your identity outside of work
The creative elements of content design
How content design has changed over the last decade or so
Why we are lowkey excited about AI
and more!

Connect with Mario Ferrer:

https://www.linkedin.com/in/marioferrer

Connect with Nicole Michaelis:

https://www.linkedin.com/in/nicoletells

Mentioned:
The Culture Map: https://erinmeyer.com/books/the-culture-map/ Erin Meyer
Button conference: https://www.buttonevents.com
Lead with Tempo conference:
https://www.leadwithtempo.com

Episode 69: Leading content design and a look at the job market

In today's episode, my guest Rachel McConnell and I chat about content design careers in general and, more specifically, getting into leadership. Rachel shares her thoughts on what skills are needed to manage both content design and design teams successfully. We also talk about her current approach to finding her next leadership role.

Connect with host, Nicole Michaelis:

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

[email protected]

Connect with guest, Rachel McConnell:

https://www.linkedin.com/in/rachel-mcconnellme/

rachelmcconnell.me

https://www.leadwithtempo.com/