Coach Em Up Podcast

Check out Jon on socials! @beefcakesensei

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup
Go to https://atlantisstrength.com to get a quote on some incredible machines
Head over to https://ovrperformance.com/coachemup and get $25 off
Use code "Tim" to get 15% off at https://davidgreyrehab.com
Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Beefcake Sensei (AKA Jon Sevlie) pulls up to the Coach Em Up pod and does NOT disappoint. We're talking Olympic lifting, counseling, near-death experiences, anxiety, trauma, the Ultra Moist Fascia Protocol, and why training should never be the center of your universe. Jon is one of the most authentic voices in the fitness space — and this conversation proves exactly why.

If you've been sleeping on Beefcake Sensei, wake up. Subscribe, drop a comment, and tell us what hit hardest.

"People don't change until they hurt bad enough." — Beefcake Sensei

00:00:00 - Introduction
00:03:23 - Origin of the Beefcake Sensei persona
00:09:29 - Sprinting PRs with Jon
00:11:57 - Jon's YouTube channel
00:14:13 - How Jon got into counseling
00:17:32 - Sobriety, spiritual awakenings & asking for help
00:21:55 - Anxiety, trauma & the counselor's lens
00:29:58 - How counseling changed training & relationships
00:41:45 - From basketball to Olympic weightlifting
00:47:50 - Near-death stories & lifestyle shifts
00:49:44 - Long-term training & evolving goals
01:00:58 - Athleticism, patience & avoiding plateaus
01:07:57 - The Ultra Moist Fascia Protocol
01:14:14 - Monetizing training & building a team
01:17:50 - Training isn't everything
01:21:34 - Q&A with Jon
01:40:48 - What fires Jon up
01:52:00 - Unsolicited advice

#BeefcakeSensei #CoachEmUpPodcast #OlympicWeightlifting #TrainingPhilosophy #MensMentalHealth #StrengthTraining #FitnessPodcast #AnxietyAndTrauma #UltraMoistFascia #PersonalGrowth

Check out Judd on socials! @JuddLienhard

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup
Go to https://atlantisstrength.com to get a quote on some incredible machines
Head over to https://ovrperformance.com/coachemup and get $25 off
Use code "Tim" to get 15% off at https://davidgreyrehab.com
Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Tim Riley sits down with coach, army vet, and social media powerhouse Judd Lienhard for one of the most real, wide-ranging conversations on the pod. From growing up in rural Missouri to training elite athletes in Austin, TX — Judd's story is one of grit, purpose, and figuring it out as you go.

They get into Judd's MASS Method, what it actually means to be an athlete, why fitness is just about thriving in your environment, and how Judd went from 800 to 200K followers after skipping in tights. They also get real about social media pressure, dealing with negativity, finding your purpose, and knowing when to say no. Plus a full Q&A covering conspiracy theories, PED health consequences, movement prep, and more!

If you're not subscribed to the channel, go ahead and click the button! It's free to you and it helps us bring on more awesome guests like Judd! Plus, if we get 20,000 subscribers by the end of the month, we'll release Zack's exotic dancing videos... you won't want to miss it!

00:00:00 - Introduction
00:04:26 - Rage baiting & shirt tucking
00:05:22- Childhood footbal
00:06:34 - Judd's background
00:08:56 - Athletic background
00:14:02 - Why Judd joined the military
00:22:28 - Defining purpose as a coach
00:24:53 - Military lessons & coaching youth athletes
00:27:11 - Social media growth & defining fitness
00:31:40 - The MASS Method explained
00:32:51 - What is an athlete? Training for durability
00:38:42 - Going from 800 to 200K followers
00:41:44 - Authenticity & social media strategy
00:50:02 - Recognizing value & finding your purpose
00:55:50 - Being relentless
00:58:56 - Overcoming obstacles & adapting your goals
01:01:30 - Social media pressure
01:16:50 - Haviland vs. Naudi fight
01:19:03 - How to coach A skips
01:20:11 - Conspiracy theories & UFO stories
01:24:55 - PED health consequences
01:25:34 - Dealing with negative comments
01:34:46 - Social media & mental health
01:37:16 - You don't have to always say yes
01:40:42 - Making good decisions & being yourself
01:44:50 - The secret to not caring

#SpeedCoaching #MassMethod #AthleteDevelopment #SocialMediaGrowth #MilitaryMindset #FitnessPodcast #Juddlienhard

Check out Brett on socials! @brettmorsetraining

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup
Go to https://atlantisstrength.com to get a quote on some incredible machines
Head over to https://ovrperformance.com/coachemup and get $25 off
Use code "Tim" to get 15% off at https://davidgreyrehab.com
Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Brett Morse is a strength and performance coach who's figured out how to build a real coaching business from the ground up — and he's not holding anything back on this one.

We get into his journey from track and field athlete at Cortland State to building a thriving online coaching brand, his no-BS coaching philosophies, how he thinks about speed development (and why most high school coaches are getting it wrong), and the content strategy that actually works — no fluff, just volume and data.

Keys topics include transitioning from an athlete to a coach, breaking out of the personal trainer trap, content creation strategy, speed development misconceptions, individualizing training, supplements, influential coaches, sports specificity, and more!

If this episode hit, drop a comment, smash that like button, and SUBSCRIBE — it's free and it keeps this thing rolling. Tell a coach or athlete who needs to hear this.

00:00:00 - Introduction
00:03:06 - Brett's background & journey into coaching
00:06:30 - Athlete to coach transition
00:10:44 - Gen Pop clients & coaching flexibility
00:14:48 - Breaking free from the trainer trap
00:19:13 - Content creation strategy & analytics
00:25:59 - Treating content like a business
00:29:16 - Growing an online coaching business
00:35:31 - Refining programs & being selfless with your product
00:39:50 - Coaching philosophy & individualized training
00:43:36 - Speed development misconceptions
00:47:53 - Timing systems & speed training challenges
01:00:01 - Force production & technique weaknesses
01:03:00 - Influential coaches & applied experience
01:11:04 - Influential people outside the industry
01:12:53 - Three things to maximize speed gains
01:14:20 - Favorite supplements
01:21:53 - Sport-specificity & Gen Pop sprinting
01:27:53 - Alternative career paths
01:30:58 - Unsolicited Solicited Advice

#CoachEmUp #SpeedTraining #StrengthCoach #OnlineCoaching #AthleticPerformance #SpeedDevelopment #PerformanceCoach #ContentCreation #TrainSmart #StrengthAndConditioning

Check out Blaine on socials! @Blainemcconnell @blaine.mcconnell
And go to https://dripthatdelivers.printify.me to get some of Tim and Blaine's merch!

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup
Go to https://atlantisstrength.com to get a quote on some incredible machines
Head over to https://ovrperformance.com/coachemup and get $25 off
Use code "Tim" to get 15% off at https://davidgreyrehab.com
Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Tim Riley and Blaine McConnell are back at it. This episode is packed with real talk on NFL combine prep, speed training, coaching philosophy, and what it actually takes to stay athletic past 40. Blaine breaks down his background in college football and bobsled, and the guys go deep on the training methods, equipment, and mindset driven results with their current combine athletes in Austin.

They hit a full Q&A covering everything from the hardest exercises to improve, Tim's biggest lessons from running the podcast, to unhinged conspiracy theories. They also discuss the origin of the Apex competition, the international expansion plans, training longevity past 40, isometrics, Olympic lifts, jumps, and Blaine's nightly routine for stress-free sleep.

If you're a coach, athlete, or just someone who wants to move better and train smarter, this one's for you. Hit that subscribe button — it's free, it helps the show, and it makes your family proud.

00:00:00 - Introduction
00:01:41 - Blaine's Chains & combine prep in Austin
00:03:19 - Blaine's sports background
00:04:06 - Blaine's athleticism & coaching philosophy
00:05:44 - Transition back to group training
00:07:19 - Team dynamics & Austin's appeal
00:09:46 - Blaine's online business & Apex origin story
00:13:46 - Combine prep overview & training insights
00:17:26 - Using unorthodox equipment
00:22:14 - Athlete acclimation
00:24:34 - Hardest exercise to improve
00:27:16 - Tim's top podcast lessons
00:34:13 - Never meet your heroes?
00:36:05 - Blaine's most memorable PR
00:41:12 - Durability and availability always wins
00:46:08 - Training power past age 40
00:52:03 - How Tim's coaching perspective changed
01:01:05 - Jumps & Olympic lifts for strength
01:01:12 - Inspiration behind THIS gym
01:10:28 - PED clothing brand collab
01:11:54 - Blaine's unhinged conspiracy theories
01:14:58 - Apex going international: Australia & Germany
01:32:23 - Using isometrics in your program
01:36:02 - How to get faster with age
01:44:50 - Blaine's daily routine for recovery & sleep

#CoachEmUpPodcast #NFLCombinePrep #SpeedTraining #StrengthAndConditioning #AthletePerformance #CombineTraining #CoachingPhilosophy #TrainFasterGetStronger #ApexCompetition #bobsled

Check out Danny on socials! @danny.matranga

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup
Go to https://atlantisstrength.com to get a quote on some incredible machines
Head over to https://ovrperformance.com/coachemup and get $25 off
Use code "Tim" to get 15% off at https://davidgreyrehab.com
Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Tim Riley and Danny Matranga dive deep into the current state of the fitness industry, sharing invaluable insights from Danny's coaching journey. From his humble beginnings as an athletically inadequate kid to becoming a thoughtful fitness professional, Danny provides a refreshing perspective on what really matters in fitness.

They tackle controversial topics including the overcomplicated nature of modern fitness, the toxic influence of social media, the problematic return of extreme thinness ideals, and the misguided marketing of Pilates as superior to weight training for women. Danny shares practical advice for women starting their fitness journey and explains why resistance training is essential regardless of your goals.

This episode cuts through the noise of the fitness industry with honest conversation about what actually works, who you should trust for advice, and how to approach fitness with both effectiveness and sustainability in mind.

00:00:00 - Introduction
00:01:15 - Danny's journey to coaching
00:05:02 - Starting as a trainer at 24-Hour Fitness
00:12:09 - Developing crucial coaching soft skills
00:15:40 - Why exposure, effort & time are essential in coaching
00:17:17 - Problem with athletes giving general fitness advice
00:19:15 - Finding the consistent through lines in fitness
00:20:14 - How overcomplexity has made fitness worse
00:23:10 - The moral dilemma of creating divisive content
00:27:10 - Performative fitness & public health failures
00:32:52 - The return of thinness obsession
00:40:33 - Fitness scams targeting women
00:41:55 - The problem with how Pilates is marketed
00:47:50 - Resistance training vs Pilates
00:53:59 - How identity influences fitness choices
00:58:20 - Privilege & moral superiority in fitness
01:02:25 - The inherent duality that makes fitness confusing
01:03:22 - Principles for making fitness simpler & effective
01:07:27 - Habits over Hacks
01:13:07 - Stimulant Stories From Hell
01:29:58 - Different training approaches for women vs men
01:35:15 - Crucial advice for women starting fitness
01:38:41 - Concerning trends & positive opportunities in fitness
01:52:53 - Making the most of limited time in your life

#FitnessCoaching #WomensFitness #ResistanceTraining #FitnessMyths #StrengthTraining #FitnessAdvice #PilatesVsWeights #CoachEmUp #FitnessJourney #PersonalTraining