When Shift Happens Podcast

Michael Saylor is the Founder and Chairman of Strategy (formerly MicroStrategy), the world's largest corporate holder of Bitcoin with roughly 818,000 BTC and over $65 billion in capital. 
After surviving a 99.8% stock collapse that left his company three days from bankruptcy, he rebuilt it into a "reserve bank for Bitcoin" - issuing products like STRC that pay an 11.5% monthly dividend, tax-deferred. 
In this episode, he breaks down how to build lasting, passive wealth with Bitcoin, why he believes there's no second best in crypto, and why working hard may be the worst financial advice you can follow.
THE SHIFT NEWSLETTER
💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter
___________
PARTNERS
🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/
💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries - Get $20 Signup Bonus - https://go.kast.xyz/VqVO/SHIFT - promo code: SHIFT
🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence.
 Buy with 10% off - promo code: WSH10 - https://affil.trezor.io/SH12h
🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/
⚖️ Ethena is a synthetic dollar protocol on Ethereum, offering a crypto-native, non-bank-dependent stablecoin called USDe. It uses a delta-neutral hedging strategy with staked ETH to maintain a $1 peg. https://ethena.fi/
🔒Sumsub is the leading full-cycle verification platform for the crypto industry, chosen by 8 out of 10 of the world’s largest exchanges. From instant KYC and KYB to automated crypto transaction monitoring, they help VASPs, exchanges, and DeFi platforms prevent fraud, stay compliant, and scale globally. 
Download the Sumsub Crypto Industry Report 2026 here: https://sumsub.link/osb
♾️ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. https://www.coinsilium.com
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FOLLOW MICHAEL SAYLOR
• Twitter: https://x.com/saylor
• Twitter: https://x.com/Strategy
FOLLOW WHEN SHIFT HAPPENS
Twitter (X): https://x.com/KevinWSHPod  
Instagram:  https://www.instagram.com/kevinfollonier_ 
TikTok: https://www.tiktok.com/@kevinfollonier_
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Website: https://kevinfollonier.com/
DISCLAIMER
The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.

00:00 Intro03:05 Explain what you do to an Uber driver05:35 Advice for Rick, the struggling Uber driver07:07 Who is Michael Saylor?11:02 Sponsors Trezor & Bitwise11:48 Kevin's Business Intelligence Company13:14 Michael's childhood and chip on the shoulder17:56 Has Michael conquered the world yet?19:49 Just because you can, doesn't mean you should28:23 Sponsors Kast, Sumsub30:02 Low time preference and scarcity1:01:31 Should you mortage your house to buy Bitcoin?1:09:50 The great $60B in Bitcoin bet: risks1:15:32 Sponsors Jupiter, Ethena1:16:16 Sell the kidney if you must but keep the Bitcoin1:20:14 What's the endgame for Strategy?1:28:16 Where does Bitcoin price end?1:35:34 Should my mom put her life savings in STRC?1:59:09 Why Michael doesn't have children1:59:44 Why working hard is the worst advice you can get2:07:37 Why THERE IS NO SECOND BEST, there is only one crypto asset2:15:03 Thanking Michael from the whole crypto industry

Eddie Travia is the co-founder and CEO of Coinsilium Group, the first blockchain company to complete an IPO, and a pioneering crypto investor since 2013.

In this episode, Eddie breaks down how AI agents and crypto are converging into a $15 trillion shift that will reshape investing, fundraising, and entrepreneurship - and explains why millions of jobs won't survive the transition.

THE SHIFT NEWSLETTER

💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter

___________

PARTNERS
🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/
💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries - Get $20 Signup Bonus - https://go.kast.xyz/VqVO/SHIFT - promo code: SHIFT
🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence.
 Buy with 10% off - promo code: WSH10 - https://affil.trezor.io/SH12h
🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/
⚖️ Ethena is a synthetic dollar protocol on Ethereum, offering a crypto-native, non-bank-dependent stablecoin called USDe. It uses a delta-neutral hedging strategy with staked ETH to maintain a $1 peg. https://ethena.fi/
🔒Sumsub is the leading full-cycle verification platform for the crypto industry, chosen by 8 out of 10 of the world’s largest exchanges. From instant KYC and KYB to automated crypto transaction monitoring, they help VASPs, exchanges, and DeFi platforms prevent fraud, stay compliant, and scale globally. 
Download the Sumsub Crypto Industry Report 2026 here: https://sumsub.link/osb
♾️ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. https://www.coinsilium.com

___________

FOLLOW EDDY TRAVIA
• Twitter: https://x.com/eddybitcoin
• Twitter: https://x.com/CoinsiliumGroup
FOLLOW WHEN SHIFT HAPPENS
Twitter (X): https://x.com/KevinWSHPod  
Instagram:  https://www.instagram.com/kevinfollonier_ 
TikTok: https://www.tiktok.com/@kevinfollonier_
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Website: https://kevinfollonier.com/
DISCLAIMER
The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.
0:00 Introduction
1:56 Tea & Coffee Discussion
5:25 If Eddy Got $10 Million Today, What Would He Do
6:42 Why Does Crypto Make Sense In A World Crisis
8:00 Partnerships: @JupiterExchange @KASTxyz
8:41 Who Is Eddy Travia?
8:57 Why Eddy Backed WSH Early?
10:04 What Is Coinsilium Explained Through An Analogy
10:40 What Coinsilium Dealt With Last Year
13:33 What Did Coinsilium Do Right In 2025 Despite The Criticism
17:27 The Yellow Network Bet
20:10 Why Yellow Matters?
20:46 Partnerships: @Ethena @sumsub
21:49 Eddy’s Further Thoughts On The Yellow Investment
22:28 Has Anything Good Come Out Of Crypto Lately?
24:08 Why You Need To Be A VC To Win In Crypto
27:27 How To Play Prediction Markets
30:23 How to Position For High-Traction Markets
32:55 How The Investor Environment Is Changing
40:02 How This Changes Eddy's Investing
41:42 What Companies Should Know About The AI Agents Era
44:15 How AI Agents Change Fundraising
46:08 Should The Crypto Industry Fear The AI Brain Drain
48:24 Partnerships: @Trezor @BitwiseInvest
49:08 Is Eddy Still Bullish On Crypto?
51:03 Is The $1M Bitcoin Dream Dead?
53:54 Closing Thoughts

Joseph Lubin, co-founder of Ethereum and CEO of Consensys, warns that big tech is racing to build centralized AI systems that could control humans and every system on the planet - and explains why decentralized protocols are the only architecture standing in the way.

THE SHIFT NEWSLETTER
💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter

___________

PARTNERS
🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/
💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries - Get $20 Signup Bonus - https://go.kast.xyz/VqVO/SHIFT - promo code: SHIFT
🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence.
 Buy with 10% off - promo code: WSH10 - https://affil.trezor.io/SH12h
🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/
⚖️ Ethena is a synthetic dollar protocol on Ethereum, offering a crypto-native, non-bank-dependent stablecoin called USDe. It uses a delta-neutral hedging strategy with staked ETH to maintain a $1 peg. https://ethena.fi/
🔒Sumsub is the leading full-cycle verification platform for the crypto industry, chosen by 8 out of 10 of the world’s largest exchanges. From instant KYC and KYB to automated crypto transaction monitoring, they help VASPs, exchanges, and DeFi platforms prevent fraud, stay compliant, and scale globally. 
Download the Sumsub Crypto Industry Report 2026 here: https://sumsub.link/osb
♾️ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. https://www.coinsilium.com

___________

FOLLOW JOSEPH LUBIN
• Twitter: https://x.com/ethereumJoseph
• Twitter: https://x.com/Consensys
FOLLOW WHEN SHIFT HAPPENS
Twitter (X): https://x.com/KevinWSHPod  
Instagram:  https://www.instagram.com/kevinfollonier_ 
TikTok: https://www.tiktok.com/@kevinfollonier_
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Website: https://kevinfollonier.com/

DISCLAIMER
The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.

0:00 Introduction
1:55 Kast Card & Hong Kong Discussion
3:52 What It Means To Be Meta According To Joe
5:35 What Does Joe Do Explained Simply
11:53 Partnerships: @JupiterExchange @KASTxyz
16:27 The Before & After Of Joe’s Beliefs Post 9/11 Explained
18:02 What Does This Negative Or Positive Road Depend On
21:55 Why Joe Goes To Many Crypto Conferences
23:16 How Did Joe React To Novo’s Article Comment
31:14 Partnerships: @Ethena @sumsub
32:16 Why Joe Decided To Join Ethereum As A Co-Founder
35:03 Why Is Decentralization An Organizing Principle
40:32 Explain Consensys To Your Uber Driver
42:57 Joe’s Fundamental Belief Of What Blockchain Represents Today
46:49 Every Innovation On Technology Brings Side Effects That Should Be Fixed
49:33 Partnerships: @Trezor @BitwiseInvest
50:17 What’s The Most Incredible, Tangible Thing To Come Out Of Crypto
51:43 What Is MetaMask?
57:01 How Much Of Joe’s Life Is Lived In This New Financial System
59:50 Why Would You Borrow Against A Volatile Asset?
1:00:40 Is Self-Sovereignty A Good Or Bad Thing
1:05:57 Joe’s Response To People Who Claim Self-Custody Is Too Risky
1:06:36 What Could Easier Self-Custody Look Like?
1:08:32 Joe’s Relationship With Money
1:09:28 How Do People Interact With Money In The Next 10 Years
1:12:28 Closing Thoughts

Hunter Horsley, co-founder and CEO of Bitwise Asset Management, makes the case that this is the most bullish moment in crypto's entire history - with major banks scrambling to catch up and every structural tailwind pointing in the same direction.
From the $400 trillion in global assets beginning to shift toward crypto, to institutions going "zero to 500 miles an hour" on adoption, Hunter breaks down why the new era of crypto is already underway and why it's not too late to be early.
THE SHIFT NEWSLETTER
💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter
___________
PARTNERS
🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/
💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries - Get $20 Signup Bonus - https://go.kast.xyz/VqVO/SHIFT - promo code: SHIFT
🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence.
 Buy with 10% off - promo code: WSH10 - https://affil.trezor.io/SH12h
🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/
⚖️ Ethena is a synthetic dollar protocol on Ethereum, offering a crypto-native, non-bank-dependent stablecoin called USDe. It uses a delta-neutral hedging strategy with staked ETH to maintain a $1 peg. https://ethena.fi/
🔒Sumsub is the leading full-cycle verification platform for the crypto industry, chosen by 8 out of 10 of the world’s largest exchanges. From instant KYC and KYB to automated crypto transaction monitoring, they help VASPs, exchanges, and DeFi platforms prevent fraud, stay compliant, and scale globally. https://sumsub.com/
♾️ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. https://www.coinsilium.com
___________
FOLLOW HUNTER HORSLEY
• Twitter: https://x.com/hhorsley
• LinkedIn: https://www.linkedin.com/in/hunter-horsley-11512721
FOLLOW BITWISE
• Twitter: https://x.com/BitwiseInvest
• Website: bitwiseinvestments.com
FOLLOW WHEN SHIFT HAPPENS
Twitter (X): https://x.com/KevinWSHPod  
Instagram:  https://www.instagram.com/kevinfollonier_ 
TikTok: https://www.tiktok.com/@kevinfollonier_
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Website: https://kevinfollonier.com/
DISCLAIMER
The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.
0:00 Introduction
1:55 Coffee & Swiss People Discussion
3:36 Is Hunter The ADHD Guy, The Operator, Or A Mix Of Them Both
7:28 Partnerships: @JupiterExchange @KASTxyz
8:08 How Hunter’s Relationship With Avichal Led To Bitwise’s Creation
11:28 The Advantages Of Being Based In San Francisco
17:56 Why Will Crypto Eat Capital Markets In The Next 12 Months
21:22 Key Trends Within Institutions That Keep Hunter Optimistic About Crypto’s Future
24:19 Partnerships: @Ethena @sumsub
25:21 Hunters Response To “I Missed The Bitcoin Opportunity”
30:17 Hunter’s Thoughts On Thinking Exponentially About Crypto’s Growth 
35:58 How Are People Underestimating Bitcoins Usage Over The Next 10 Years
38:24 Crypto Is Creating A New Class That Thinks Differently About Money, Explained
46:17 Partnerships: @Trezor @BitwiseInvest
47:01 What’s Relevant For 25-50 Year Old Investors who Aren’t Crypto Savvy
52:02 Why You Should Watch When Shift Happens
57:31 Closing Thoughts

Ben Zhou, co-founder and CEO of Bybit, reveals how he led the company back from the biggest crypto theft in history - filling the $1.5 billion hole in just 8 months while still paying bonuses and dividends.

THE SHIFT NEWSLETTER
💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter
___________
PARTNERS
🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/
💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries: https://go.kast.xyz/VqVO/SHIFT
🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence.
 Buy with 10% off (promo code in video): https://trezor.io/?transaction_id=102...
🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/
⚖️ Ethena is a synthetic dollar protocol on Ethereum, offering a crypto-native, non-bank-dependent stablecoin called USDe. It uses a delta-neutral hedging strategy with staked ETH to maintain a $1 peg. https://ethena.fi/
🔒Sumsub is the leading full-cycle verification platform for the crypto industry, chosen by 8 out of 10 of the world’s largest exchanges. From instant KYC and KYB to automated crypto transaction monitoring, they help VASPs, exchanges, and DeFi platforms prevent fraud, stay compliant, and scale globally. https://sumsub.com/
💧 Sui is a next-gen Layer 1 making digital asset ownership fast, private, and secure.
 https://sui.io/
♾️ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. 
https://www.coinsilium.com
___________
FOLLOW BEN ZHOU & BYBIT
• Twitter: https://twitter.com/benbybit
• LinkedIn: https://www.linkedin.com/in/ben-zhou-b979ba28
• Twitter: https://twitter.com/Bybit_Official

FOLLOW WHEN SHIFT HAPPENS
Twitter (X): https://x.com/KevinWSHPod  
Instagram:  https://www.instagram.com/kevinfollonier_ 
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Website: https://kevinfollonier.com/

DISCLAIMER
The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.

0:00 Introduction
1:39 Please Subscribe
2:04 Why Ben Is Meeting With Prime Ministers
5:52 Partnerships: @JupiterExchange @KASTxyz
6:32 The Most Fun Part About Building In Crypto 
8:16 Why Ben Would Go On A Podcast 3 Days After Losing $1.5B
11:00 How Does ByBit Use AI To Run Their Business
17:47 How Do You Measure A $150 Million F1 Sponsorship Deal
21:47 Why Did ByBit Sponsor The Stockholm Opens
23:07 Why Ben Is So Hands On Consistently With ByBit Decisions
25:33 Partnerships: @Ethena @sumsub
30:20 Ben’s Message To Anyone Dealing With A Big Crisis
36:51 How Big Is ByBit Today In Terms Of Key Numbers
37:38 How Do You Take ByBit To The Next Level Beyond
39:09 What’s The Endgame For ByBit
40:03 What Is Byreal
42:34 Does Ben See A World Where DEXes Takeover CEXes
43:13 What Is ByBit Doing With Ethena
46:05 Ben’s Opinions On Hyperliquid As A Competitor
49:34 Partnerships: @Trezor @BitwiseInvest @SuiNetwork
50:30 What’s ByBit Doing To Prepare For An AI Driven World
56:57 What Makes Ben Happy
57:21 Does Ben Feel Happier Now That He’s Worth A Lot Of Money
58:30 One Thing Ben Is Holding Onto That He Should Let Go Of
59:04 What Ben Does With His Money Investing Wise
1:02:58 One Thing Ben’s Learned That You Can Takeaway Today
1:04:11 Who Is Ben Zhou
1:06:20 Closing Thoughts