Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
This episode of The Russell Brunson Show might change the way you think about what’s really holding you back.
I sat down with Jessica Cunningham, founder of Belief Coding®, to talk about the invisible patterns that run our lives, our businesses, and even our health. I first met Jessica in London, and the more I heard her talk about subconscious beliefs and identity shifts, the more I knew I needed to get her on the show.
This isn’t about mindset fluff. It’s about the deep, often hidden programming that can keep you stuck no matter how good your funnel is.
We talked about:
The link between trauma, identity, and success
Why high-achievers often sabotage themselves right before they hit their goals
How unresolved beliefs can show up as physical pain, anxiety, or even back problems
What “belief coding” actually looks like in practice
Why your brain might be trying to protect you from getting what you say you want
How to spot the subconscious resistance patterns in your own life
She even challenged me to look at what my torn biceps might be telling me… and I’m not gonna lie, I think she’s onto something.
Whether you're scaling your business or just trying to get unstuck, this episode will make you look at your internal game in a whole new way.
Want to dive deeper into Jessica's world of belief coding and subconscious rewiring? Follow her on Instagram at @belief_coding!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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35:17
Introducing The Side Hustle Show
The Side Hustle Show is a really cool podcast I discovered recently where you'll find inspiration for ways to make extra money in your free time. Hear entrepreneurs share their stories of how they made their side hustles actually happen. I hope you check out the show.
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3:27
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
In this episode of The Russell Brunson Show, I’m bringing you inside one of our weekly VIP Q&A calls from the One Funnel Away Challenge… and I got on my soapbox for this Q&A for sure! I definitely had some thoughts to share! Haha!
I don’t do a lot of these Q&As on the main podcast anymore, but this one was too good not to share. We talked about offer sequencing, webinar funnels, why most people are overwhelmed, and how to actually build momentum without building 47 funnels at once.
Someone asked, “Should I build the course first, or sell it first?”
Another asked, “Should I share my price on a $2,000 offer or send people to a call?”
And a few just said, “I’m stuck and don’t know what to focus on next.”
That’s when I started going off… because these are the exact mistakes that keep people broke.
So this episode is for the overwhelmed entrepreneur who’s doing everything… Or building the wrong thing… And wondering why the money isn’t coming in yet.
If that’s you, this might be the reset you need.
Key Highlights:
Why I hate when people build the course before they sell it
How to build a webinar that closes - even if you’re not good at selling
The weekly rhythm that helped me go from idea to 2 Comma Club
What to do if you’re scared of selling (but still want to make money)
The easiest path to your first 2 or 3 high-ticket sales without a call center
And why the people who last 10+ years always have a killer front-end offer
Plus… If you haven’t joined the new version of OFA yet, go to OneFunnelAway.com. It’s completely free for ClickFunnels members, and I do calls like this almost every Friday.
Come hang out.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
https://30days.com
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1:00:20
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now.
It all started with a question from my friend and longtime funnel architect Jake Leslie: Why are so many people skipping the core $97–$297 offer? Why do so many funnels go straight from free lead magnet to high-ticket sale, and then wonder why nothing converts?
Jake’s rant sparked one of my longest solo riffs ever… And it turned into a full-on masterclass in value ladders, offer sequencing, business longevity, and the difference between strategy and tactics. If you’ve ever wondered why your funnel isn't converting the way you want it to… This episode might save your business.
Key Highlights:
Why “free opt-in → high-ticket call” worked for a season (but won’t anymore)
The real reason 90% of online businesses flame out in 18 months or less
What Dan Kennedy taught me about the evolution of advertising costs - and why it changes everything
Why value ladders still matter more than ever (despite what modern marketers claim)
How to keep your audience buying from you week after week with strategic offers
What Napoleon Hill was teaching about customer acquisition back in 1917 (and why it still applies)
The metrics behind our $100 front-end offer and how it ascends 5.5% of buyers into high-ticket coaching
The actual difference between marketers who last 25 years… and those who peak for 25 months
This is the kind of episode you’ll want to re-listen to - especially if you’re in that weird zone where people are clicking, leads are coming in, but nothing is converting.
The problem isn’t your funnel. The problem is your value ladder is broken… or missing entirely. Let’s fix that.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
https://30days.com
https://clickfunnelsdropshipping.com
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45:11
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
What started as one guy handing out business cards for hoverboards turned into a $10M dropshipping empire… And eventually became Zendrop, a software platform now integrated directly with ClickFunnels.
In this episode of The Russell Brunson Show, I sit down with Zendrop founders Jared Goetz and Brad Kauffman to talk about how they built their fulfillment empire, the exact system they use to test 100+ products a week, and how YOU can now launch your own store super fast without touching inventory or buying a single product upfront!!
Insane, right!?
If you’ve ever wanted to start an ecommerce business but didn’t know where to begin (or felt overwhelmed by products, suppliers, and tech), this episode will open your eyes to how simple it can actually be.
Key Highlights:
How Jared built a $10M store in 60 days… with zero inventory
The “launch fast” mindset that separates successful sellers from stuck ones
Why Zendrop ditched 1,000+ suppliers to build their own backend system
How to spot viral product trends (and ride them before they fizzle out)
Why you don’t need to show your face to crush it on TikTok
The best way to test 20+ products a week (without blowing your budget)
How to bundle physical and digital products into one powerhouse funnel
What 3M+ Zendrop users are doing right now to scale online businesses
Why this new ClickFunnels integration might be the biggest ecommerce unlock yet
Whether you’re brand new to online business or looking for your next big product idea, this conversation is packed with gold. No fluff. Just real strategy, real numbers, and a clear path you can follow to build something that actually works.
👉 Register for the free ClickFunnels x Zendrop training now: clickfunnelsdropshipping.com
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
https://30days.com
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Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing.
In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life.
Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world.
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