The Subconscious Mind in Business: This Book Changed How I Work Forever | #Success - Ep. 57
In this episode of The Russell Brunson Show, I dive into a rare book I picked up for $75 called The Subconscious Mind in Business by Robert Updegraff… The same author as Obvious Adams. It instantly became one of my favorites. The book hit me at the perfect time… Right after I tore both my biceps and literally couldn’t work. Turns out, not working may have been the key.
I unpack how this book reframed the way I structure my workdays, why creative breakthroughs don’t come from forcing the issue, and how our subconscious beliefs shape the ceiling of our success. I also share stories from my own journey, from struggling to break six figures, to hitting plateaus at $1M, $10M, and beyond. And I talk about how each of those levels had less to do with tactics and everything to do with mindset.
Key Highlights:
The six-hour workday model and how to use the final two hours for subconscious creativity
Why success is 90% psychology, and the real reason most entrepreneurs stay stuck
How proximity and your environment shape your subconscious identity
The hidden ceilings you don’t realize are holding you back
Why creativity often strikes when you finally stop trying to force it
This book reinforced something I’ve felt for years but didn’t have words for: when you stop working, the right ideas finally show up. Whether it was during my double-arm recovery or a late-night breakthrough on the couch, my biggest answers came when I stepped away from the desk. If you’re hitting a wall, the problem probably isn’t your tactics… It’s your beliefs.
AND BTW… If you want my notes from this book, including quotes, key takeaways, and how I’m applying them in my business, you can find it all here! http://russellbrunson.com/notes
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Special thanks to our sponsors:
NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job’s visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices
--------
13:47
--------
13:47
Curiosity, Copy, and Fast Execution: Marketing Lessons from Tai Lopez | #Marketing - Ep. 56
In this episode of The Russell Brunson Show, I sit down with Tai Lopez… Someone I’ve watched, learned from, and admired from a marketing and sales perspective for years. We go deep into the mechanics of success, from how to model winning frameworks, to why curiosity is the overlooked engine behind big breakthroughs.
We talk about what it really takes to scale businesses fast, how Tai thinks about brand arbitrage, and why speed of execution matters more than having the perfect plan. Tai also opens up about the environments that shaped him early on and how that affects the way he operates today.
This is one of those episodes that hits on mindset, strategy, and practicality all at once.
Key Highlights:
Why learning frameworks is more valuable than memorizing tactics
Tai’s “four levels” of understanding and how to move up the ladder faster
How curiosity drives decision-making, speed, and skill acquisition
The role of environment and peer influence in long-term success
Why imperfect action always beats perfect planning
One thing that stuck with me in this conversation is how intentional Tai is about absorbing ideas (books, mentors, observations) and turning them into frameworks he can use. If you’re feeling stuck in the mud with overthinking, slow execution, or wondering what separates good entrepreneurs from great ones… this episode lays it all out.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Special thanks to our sponsors:
NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job’s visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices
--------
1:02:53
--------
1:02:53
Showmanship in Business: The Lost Book That Changed How I Launch Everything | #Marketing - Ep. 55
In this episode of The Russell Brunson Show, I dive into one of my favorite lost books of marketing: Showmanship in Business by Kenneth Goode and Zenon Kaufman. It’s out of print, almost impossible to find, and yet it’s filled with some of the most powerful principles I’ve ever studied when it comes to getting attention and making your message stick.
This book was endorsed by Dale Carnegie and breaks down how to turn your product, offer, or brand into something truly memorable. I walk through the four pillars the authors teach, and how I’ve used these exact ideas in my own business to boost show-up rates, get people to share what I’m doing, and create real moments that matter.
Key Highlights:
The four pillars of business showmanship: Attract, Emphasize, Emotionalize, and Create Action
How Tim Shields created theatrical experiences to sell photography training online
The story of my “Dan Kennedy pilgrimage” and why it changed everything for one of our webinars
Why a good message alone isn’t enough… You need a performance around it
How adding intention and drama can 10x the impact of your marketing, even without a big budget
This book is a reminder that people don’t just buy offers, they buy experiences. The best marketers aren’t just teachers… They're performers. And when you wrap your content in a little showmanship, everything changes. If you’ve ever felt like your message is getting lost in the noise, this episode will show you how to make it unforgettable.
Get Russell's book notes here: http://russellbrunson.com/notes
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Special thanks to our sponsors:
NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job’s visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices
--------
15:34
--------
15:34
Building a Business That Doesn’t Need You: Lessons from Tommy Mello | #Success - Ep. 54
In this episode of The Russell Brunson Show, I sit down with Tommy Mello, the owner of A1 Garage Door Service, and we unpack how he built one of the most successful service businesses in the country.
We get into the nuts and bolts of how Tommy went from $50K in debt to running a company that does over $200 million a year and has 850+ employees. And more importantly, how he replaced himself, built a real leadership team, and trained technicians to deliver a great customer experience without needing him involved in every step.
If you’re running a business and feel stuck doing everything yourself, this episode will show you what needs to shift so your company can grow. It will help you make the classic shift from “working IN your business” to “working ON your business”.
Key Highlights:
Why most entrepreneurs stay stuck: they never replace themselves
How Tommy uses a clear org chart and defined roles to scale with structure
The leadership traits he looks for when hiring managers and technicians
How he built a training center to onboard new employees the right way
The importance of weekly one-on-ones for accountability and long-term performance
Tommy is a super relatable and down-to-earth guy that has so much wisdom and experience to share. His knowledge will help anyone from an online solopreneur, to a Fortune 500 CEO. His story is packed with practical strategies for growing a service-based business, and leading like an actual CEO. Listen in and take notes!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Special thanks to our sponsors:
NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job’s visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices
--------
56:31
--------
56:31
Matt Gray & Russell Brunson: Rewiring Your Subconscious for Business Breakthroughs | #Marketing - Ep. 47
In this episode of The Russell Brunson Show, I sit down with my friend Matt Gray for a powerful conversation about the hidden force driving (or sabotaging) your success: the subconscious mind. We go deep into how the beliefs you carry beneath the surface can either accelerate your success or quietly sabotage everything you’re trying to build.
Matt and I share personal strategies we’ve used to reprogram our own thinking, uncover hidden mental roadblocks, and create breakthroughs in our businesses. If you’ve ever felt stuck despite following the right playbook, this episode will help you understand why.
I also loved hearing how Matt approaches content - especially how he taps into the fears and dreams of his audience to create messaging that converts. He shares a brilliant (and simple) survey strategy you can use to build high-impact content from your customer’s subconscious beliefs.
We even dive into the history of propaganda, PR, and the psychology behind why some people succeed with the same tools that others struggle with. This episode is a crash course in rewriting the internal script that’s holding you back.
Key Highlights:
How your subconscious beliefs quietly shape your business results - whether you know it or not
The difference between conscious decisions and the stories your subconscious is really acting on
Why traditional mindset work often falls short - and what actually rewires your beliefs
Matt’s 3-question survey method to uncover exactly what your audience is thinking and feeling
A candid breakdown of the “art vs algorithm” debate - and how to create content that stays true to your voice while still performing online
The surprising link between Freud, propaganda, and modern sales psychology
This episode will challenge the way you think about success - and give you the tools to shift from self-sabotage to unstoppable momentum.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Special thanks to our sponsors:
NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee!
Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job’s visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing.
In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life.
Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world.
Subscribe now to join Russell as he shares his playbook and his passion for growth.
España