Fitt Insider

September 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Men's wellness market projected to reach $2.8 trillion by 2030 as Pinterest reports surging interest in community-driven rituals like running clubs
7-Eleven opens its eighth annual Brands with Heart program, seeking emerging functional beverage, protein, and better-for-you snack brands for shelf placement
CDC finds 71.5% of US adults experienced fatigue over three months, with frequent fatigue linked to higher rates of depression and anxiety
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Today, I'm joined by Nicolas Beaupré, founder & CEO of Mateína.
 
A yerba mate energy drink, Mateína grew from a bootstrapped passion project to an Andrew Huberman-backed beverage brand. 
 
In this episode, we discuss the product backstory and growth roadmap.
 
We also cover:
Evolving from loose-leaf to RTD
Partnering with Dr. Andrew Huberman
Remote team and field marketing strategy
 
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Mateína's Website: www.drinkmateina.com 
Instagram: https://www.instagram.com/mateina/ 
Contact: nicolas@drinkmateina.com
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
 
Fitt Talent: https://talent.fitt.co/ 
Consulting: https://consulting.fitt.co/ 
Investments: https://capital.fitt.co/ 
 
Chapters:
(00:00) Introduction
(00:22) Nicolas's background
(01:45) Argentina trip
(04:00) Passion becomes side project
(05:00) Initial Shopify store
(07:30) Loose-leaf era
(08:45) Year of learning beverage industry
(09:30) First ready-to-drink launch
(10:45) Tiny and Dr. Huberman partnership
(12:30) US launch and zero-sugar request
(15:30) Competition validation
(19:15) Partnership structure
(20:30) Organic growth roadmap
(23:00) Team size and remote dynamics
(25:00) Field marketing strategy
(30:30) Clean energy positioning
(34:30) Where to find Mateína
(35:45) Conclusion

September 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Nix Biosensors raises $10M Series A to license its hydration algorithm into fitness platforms, shifting from hardware to health data infrastructure
Life Time expands its ARORA healthy-aging program as class size triples since 2022, tapping into the 56% of consumer spending held by adults 50+
Pew data finds 78% of US adults now take a supplement, with protein use surging among Gen Z even as seniors lead overall adoption
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe 
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider 
Reach out → insider@fitt.co

September 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Global fitness operators post 10.7% median revenue growth in 2025 as physical activity gains Medicare reimbursement and insurance recognition worldwide

Walmart partners with SCAN Health Plan to launch co-branded Medicare Advantage plans, connecting insurance to its AI-powered nutrition platform

Ritual launches a $39/month hormone-free perimenopause supplement, extending its brand from pregnancy into midlife women's health

More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → insider@fitt.co

September 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
On refuses to discount shoes as Q2 sales rise 13.5% to $1B, betting product innovation can support margins that reached 65.4%
Accenture survey finds Gen Z and Millennial trust in health insurers fell 10.5%, with 62% already using AI tools to choose a health plan
FDA signals more flexibility in psychedelic trial design, opening alternative approaches to comparators, dosing, and approval timelines
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → insider@fitt.co