Fitt Insider

September 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Equinox negotiates to refinance $1.8B in debt and add fresh capital as owner Silver Lake doubles down on the high-end fitness model
Barilla acquires better-for-you brand GOODLES, which holds 8% of the boxed mac and cheese market, keeping it independent while adding distribution scale
Oura files publicly for its IPO showing revenue up 74% to $1.4B and 5M+ members, pitching itself as a health intelligence platform at a $16B valuation
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
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Reach out → insider@fitt.co

September 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Medici Brands raises $250M Series B to build a house of health-focused food brands, scaling David Protein past $300M in 2026 revenue
Oura integrates its Menopause assessment with 10 care partners including Alloy and Maven, moving from data collection into real-world care workflows
OpenAI connects ChatGPT for Healthcare to Epic, letting authorized clinicians pull patient records directly into supported workflows in a UCSF Health pilot
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe 
Work with our recruiting firm → https://talent.fitt.co/ 
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider 
Reach out → insider@fitt.co

September 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Scan.com raises $220M to expand its medical imaging network, connecting patients and providers through a single API in a $100B+ US market still run by phone and fax
Atlas opens pre-orders for a $499 behind-the-ear EEG wearable tracking presence, stress, and energy burn using over 500,000 real-life brain recordings
Dyson launches the $499 CameraJet toothbrush, using a built-in camera and AI to identify gaps in real time and fire precision mouthrinse
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe 
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider 
Reach out → insider@fitt.co

September 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Nike sponsors sorority rush events at six schools including South Carolina and Texas, formally engaging campus communities for the first time
PwC UK estimates the country could support 600 to 850 more high-value, low-cost gyms, with weight-loss drugs also driving reported gym use up 22%
Healf lands minority investment from SEMCAP after surpassing £100M in annualized revenue, backing expansion of its personalized wellbeing platform
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → insider@fitt.co

Today, I'm joined by Lorne Lucree, founder & CEO of Wizard Wellness.
 
Aspirational allergy support, Wizard Wellness is applying skincare logic to nasal care with its drug- and steroid-free sinus microbiome system.
 
In this episode, we discuss why the allergy aisle is ripe for disruption.
 
We also cover:
Missing solutions for a large TAM
First clinical testing and vanity metrics in allergy aisle
Beauty playbook: microbiome science meets friction reduction
 
Subscribe to the podcast → insider.fitt.co/podcast 
Subscribe to our newsletter → insider.fitt.co/subscribe 
Follow us on LinkedIn → linkedin.com/company/fittinsider 
 
Website: www.wizardwellness.com
Available at Amazon, Walmart, CVS, and Target
Store Locator: https://wizardwellness.com/pages/where-to-buy 
Instagram: https://www.instagram.com/wizardwellness 
Tiktok: https://www.tiktok.com/@wizardwellness 
 
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
 
Fitt Talent: https://talent.fitt.co/ 
Consulting: https://consulting.fitt.co/ 
Investments: https://capital.fitt.co/ 
 
Chapters:
(00:00) Introduction
(01:18) Background and overview
(03:15) Drug-free, steroid-free approach
(04:30) Prestige beauty connection to allergies
(05:45) Microbiome science evolution
(07:30) Vanity metrics and clinical testing
(09:15) TAM and market opportunity
(12:27) Drug-free solutions gaining traction
(15:00) Customer acquisition and messaging strategy
(19:00) Cleanse, relieve, balance
(20:15) Navigating the education path
(23:15) Oral care and skincare parallels
(27:30) Shelf positioning and brand blocking
(29:15) Expansion and messaging
(31:48) Where to find Wizard Wellness
(32:23) Conclusion