I Built a Personal Marketing Coach With One Prompt
Ep. 323
Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes?
Kieran dives into the exact process he uses to instantly evaluate and improve marketing work with AI—from legendary copywriting principles to advanced product positioning feedback. Learn how to swipe timeless tactics, engineer prompts for your unique needs, and create a universal marketing grader to upgrade your product launches, landing pages, paid campaigns, and more.
Mentions
Marketing tactics falling flat? Get 1,000+ AI Marketing Prompts: https://clickhubspot.com/wtc
David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)
HubSpot’s CRM https://www.hubspot.com/products/crm
Pipedrive https://www.pipedrive.com/
Gong https://www.gong.io/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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24:11
This ONE Prompt Will Make You Top 1% at Marketing
Ep. 322
What if you could steal the AI prompt library of any elite marketer—or even Albert Einstein or Elon Musk?
Kieran dives into how leveraging AI and prompt engineering can help marketers automate, scale, and transform their work in minutes. Learn more on building advanced prompt libraries for every marketing discipline, supercharging your teams with insights from legendary strategists, and using cutting-edge tools to unlock genius-level playbooks—no matter your level or background.
Mentions
Want Kipp & Kieran's AI Prompt Library? Get it here: https://clickhubspot.com/wgu
Lenny’s Newsletter https://www.lennysnewsletter.com/
“Obsessed: Building a Brand People Love from Day One” https://www.penguinrandomhouse.com/books/609626/obsessed-by-emily-heyward/
“How Brands Grow: What Marketers Don't Know” https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560
Famous Prompts https://famousprompts.com/
Check out this episode on YouTube: https://www.youtube.com/watch?v=4W666qEwQXM&t=483s
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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27:25
Using ChatGPT o3 to Plan our 2025 Marketing Campaign
Want to know which AI marketing trends will matter in 2025? Click here: https://clickhubspot.com/egc
Ep. 321
How much time could you save if your creative team could generate weeks’ worth of campaign assets in just an hour?
Kipp and Kieran dive into the game-changing impact of OpenAI’s new o3 model for marketing teams, and why AI-generated creative is about to upend everything you thought you knew about fast, personalized content. Learn more on 5 non-obvious ways to use o3 for marketing, breakthroughs in rapid creative prototyping and testing, and the hidden superpowers of ChatGPT’s new memory and library features that make brand consistency and iteration effortless—even for the busiest teams.
Mentions
OpenAI o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini/
ChatGPT Pro https://openai.com/index/introducing-chatgpt-pro/
DALL·E https://openai.com/index/dall-e-3/
Sora https://openai.com/sora/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Join our community https://landing.connect.com/matg
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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27:54
ChatGPT o3 Deep Dive: 3 Wild New Use Cases
Want Kipp's Prompts mentioned in this episode? Get them here: https://clickhubspot.com/pmr
Ep. 320
Did you know OpenAI’s new o3 model can catch subtle leadership habits you don’t even realize you have?
Kipp dives into how o3 is changing the AI landscape for marketers, making it his favorite LLM to date. Learn more as Kipp covers next-level AI use cases for marketers, how o3 outperforms in research and creative projects, and ways to leverage o3 as your smartest thought partner yet.
Mentions
OpenAI o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini/
ChatGPT Pro https://openai.com/index/introducing-chatgpt-pro/
Gemini 2.5 https://gemini.google.com/
“Range” by David Epstein https://davidepstein.com/range/
Kipp's prompts for o3 mentioned in this episode: https://clickhubspot.com/pmr
Check out this episode on YouTube: https://www.youtube.com/watch?v=xzeqQPTxR78&t=921s
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Join our community https://landing.connect.com/matg
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
Marketing Against The Grain is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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23:09
Use This AI Trick To Get 10x Better Results Every Time
Ep. 319
How can you go from novice to expert in AI prompt engineering in just 30 minutes?
Kipp and Kieran unpack the secrets to becoming an adept prompt engineer and leverage AI to its fullest potential. Learn more on mastering the essential components of an effective prompt, utilizing custom GPTs for tailored outputs, and transforming marketing tactics with deep research and automation.
Mentions
Want Kipp's prompt? Get our AI Prompts here: https://clickhubspot.com/sct
Greg Brockman https://www.linkedin.com/in/thegdb
Jasper https://www.jasper.ai/
Gemini https://gemini.google.com/
Claude https://claude.ai/
Check out this episode on YouTube: https://www.youtube.com/watch?v=srUzcTvA-QQ&t=523s
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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