Marketing Against The Grain

Build your AI marketing department with this Claude skill: ⁠https://clickhubspot.com/rlcb⁠

Ep. 451

Is the CMO role dying?

Kipp and Kieran dive into why marketing’s highest seat is under pressure and what founders and marketers should do about it. Learn more on why the expectations for marketing leaders are higher than ever, how the evolution of marketing skills and AI are shaping the talent pipeline, and what strategies companies can use when they can’t find the perfect head of marketing.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

LinkedIn https://www.linkedin.com/

Ask Kipp and Kieran a question!

https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Turn social comments into leads with Claude + Blotato: https://clickhubspot.com/rkhv

Ep. 450

How can one Reel drive $120,000 in annual recurring revenue for your business?

Kipp, and guest Sabrina Ramonov of Blotato dive into how high-performing social content and automated DMs can be seamlessly converted into real revenue and loyal customers. Learn more on building viral social funnels, the power of DM automation for lead capture and monetization, and why treating short-form video as advertising for your long-form brand is the ultimate growth strategy.

Mentions

Sabrina Ramonov https://www.youtube.com/@sabrina_ramonov

Blotato https://www.blotato.com/

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Claude https://claude.ai/

ChatGPT https://chatgpt.com/

Ask Kipp and Kieran a question!

https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

*Build your AI Research Desk in Codex:* https://clickhubspot.com/inyh

Ep. 449

Is informational content on the internet dead?

Kipp, Kieran, and guest Matt Wolfe (Future Tools) dive into how you can reclaim hours each week by automating newsletter reading, brand mentions, and industry news updates with your own personal AI system. Learn more on building a custom info dashboard with AI agents, the future of media consumption and creator-business relationships, and how you can leverage open-source tools to create a second brain for your work and life.

Mentions

Matt Wolfe https://www.youtube.com/@mreflow

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

GitHub https://github.com/

Gemini Omni 1.1 Flash https://blog.google/innovation-and-ai/technology/developers-tools/build-with-gemini-omni-1-1-flash/

Codex https://chatgpt.com/codex/

Claude https://claude.ai/

Obsidian https://obsidian.md/

Ask Kipp and Kieran a question!

https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Build your AI marketing department with this Claude skill: https://clickhubspot.com/uyon

Ep. 448

Can you really fire your entire marketing team and replace them with AI?

Kieran dives into the reality behind agentic marketing systems by putting an AI-powered marketing “team” to the test for a fast-growth AI company. Learn more on how AI audits and rewrites website copy, tackles product positioning, competes in search and LLMs, and whether these emerging systems can actually outperform the average marketer or just generate average results.

Mentions

Open Source GitHub system https://github.com/Yuzzyuk/marketing-os

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Claude https://claude.ai/login

ChatGPT https://chatgpt.com/

Ramp https://ramp.com/

1Mind https://www.1mind.com/

Ask Kipp and Kieran a question!

https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our anti-AI slop checklist: https://clickhubspot.com/lhug

Ep. 447

For most people, AI is making your marketing worse. For a select few, it's making it 10 times better.

Kipp and guest David Epstein (author of Range (#1 NYT bestseller) and the new Inside the Box: How Constraints Make Us Better (May 2026)) dive into why AI is creating a wave of “slop marketing” and what marketers can do to protect—and strengthen—their critical thinking in an age of automation. Learn more on proven frameworks for defining the right problems, the power of independent team thinking, and how cutting through complexity helps you deliver clear, remarkable marketing.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

David Epstein https://davidepstein.com/

Inside the Box: How Constraints Make Us Better https://a.co/d/0dSEv0R5

Nest https://home.nest.com/

Scite https://scite.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.