DTC Podcast

• Ep 516: Steal These AI Workflows and 3x Your Creative Productivity | AKNF

  To Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Braydon, Senior Content Manager at Pilothouse, dives into how he uses AI to streamline client calls, automate creative workflows, and reclaim time. Below are the standout tactical takeaways:🔥 3× Creative Productivity: Use ChatGPT + DALL·E to reverse‑engineer competitor ads and build mockups, cutting tasks from ~1 hour to ~15–20 minutes.🎧 Amplified Client Understanding: Aggregate call transcripts in Firefly, add Slack context, then query a GPT to surface concerns and opportunities—leading to more empathetic execution.🛠️ Image Quality Hack: Use Magnific.ai to bring authenticity to AI‑generated visuals (wrinkles, textures, life).🤖 Future‑Ready Agents: ChatGPT “Operator” can traverse browser workflows (e.g., ClickUp, FB Ads), broadening AI’s utility across campaigns and forms.💡 AI as Emotional Coach: Custom GPTs can behave like personal therapists—boosting emotional intelligence in real‑time.🔌 Energy Consideration: As AI scales, energy constraints may become the defining bottleneck—fusion, small‑modular reactors, and policy are key to sustainability.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 - How AI gives you time back02:00 - Using ChatGPT to improve emotional intelligence04:00 - AI adoption at Shopify and workplace expectations06:00 - Firefly and ChatGPT for smarter client management08:00 - Generating custom ad mockups with DALL·E10:00 - Boosting productivity with AI mockups and task descriptions12:00 - Using Magnifi AI to enhance AI-generated visuals14:00 - Energy demands of AI and the future of infrastructure16:00 - ChatGPT as a personal assistant and blind spot advisor18:00 - The human-AI relationship and future potentialHashtags#aiinmarketing#chatgptworkflow#dalleads#creativeproductivity#emotionalintelligence#aiinfrastructure#marketingautomation#digitalads#clientmanagement#generativeai Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

  --------  

  29:21
• Ep 515: How Shiti Coolers Turned a Joke Into a $320K Sticker Business and Built the First Party Cooler Brand

  Subscribe to DTC Newsletter - https://dtcnews.link/signupTrevor Zacny from Shiti Coolers joins the DTC Podcast to share how he and his brothers transformed a napkin joke into a viral sticker business, and then into the world’s first party cooler brand. This episode dives deep into humor-led branding, event-based growth, and the transition from parody to premium product.Shiticoolers.comYou’ll learn:Why humor can be a powerful differentiator in product categories saturated with status and performance brandsHow Shiti Coolers went from $0 to $320K in sticker sales in year oneHow events like NASCAR and country music festivals became revenue powerhousesThe importance of maintaining product quality in a humor-first brandBuilding community through social, SMS, and in-person eventsLessons on cash flow, capital allocation, and surviving growing painsWhy storytelling and founder-led content is their next big opportunityIf you’re thinking about growing a lifestyle brand, building a loyal following, or just want to learn how to make funny marketing actually drive revenue, this one’s for you.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 - How Shiti Coolers Made $320K from Stickers02:00 - From Festival Joke to Full Lifestyle Brand05:00 - Launching the First Party Cooler07:00 - Lessons from the First Cooler Launch10:00 - Balancing Humor and Product Quality12:00 - Competing with Yeti Without Copying It15:00 - Building the Community Through Events and Social17:00 - In-Person Events vs. Paid Media Growth20:00 - Collaborations with Kid Rock, Realtree, and Bill Murray23:00 - Navigating Tariffs and Global Manufacturing25:00 - Working with Family as Co-Founders27:00 - Hitting a Cash Wall and Finding Strategic Investors30:00 - How They Choose the Right Events32:00 - Storytelling as a Growth Opportunity34:00 - Wholesale, Seasonality, and Global Expansion PlansHashtags#shiticoolers#dtcpodcast#founderstory#ecommercebranding#lifestylebrand#productlaunch#d2cmarketing#familybusiness#retailstrategy#tariffs#brandcommunity#humorinmarketing#eventmarketing#wholesalestrategy#coolerbrand Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

  --------  

  36:49
• Ep 514: How Hestan Built a 40% Repeat Purchase Engine With Content & Plain Text Email | AKNF

  Subscribe to DTC Newsletter - https://dtcnews.link/signupHow does a luxury cookware brand maintain a 40% repeat purchase rate?In this episode of The World’s Best Retention and Marketing Podcast, Christina Chonody, Senior Director of Marketing at Hestan, shares the high-performance tactics behind their content-led retention strategy. From culinary storytelling and chef partnerships to plain-text emails that outperform flashy designs, Hestan proves that real value—not discounts—drives repeat purchases.Subscribe to TWBERP on Apply or Spotify here: https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A Listen to learn:Why HTML-light emails often outperform design-heavy onesHow Hestan aligns paid ads and retention messaging across the funnelWhat kind of content fails in acquisition but thrives in lifecycle marketingHow chef-driven storytelling builds trust and brand loyaltyWhether you're running retention or brand, this is a must-listen for high-AOV growth in the DTC space.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Repeat customer rate and long-term brand strategy02:00 Storytelling and chef partnerships at Hestan06:00 Why NanoBond cookware changes the cooking experience10:00 Building brand equity through email content18:00 HTML vs full design emails and their performance22:00 How paid and retention channels work together27:00 Email’s dual role in CRO and branding30:00 Strategic use of SMS and loyalty programs33:00 Segmenting by product line to scale36:00 Email’s impact on premium brand perceptionHashtags#emailmarketing#retentionmarketing#cookwarebrands#dtcpodcast#brandstorytelling#contentmarketing#luxurybrands#ecommercegrowth#customerloyalty#emailstrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

  --------  

  38:31
• Bonus: Meta’s Garrick Tiplady & Kitsch’s Yingying Kuang on Scaling Creative and Media Buying with AI

  Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we’re joined by Garrick Tiplady, Global Head of SMB Group at Meta, and Yingying Kuang, Head of Ecommerce and Growth at Kitsch. They share practical insights into how AI tools are reshaping media buying—not replacing it, but making it more efficient and creative.From Zuckerberg’s recent comments about simplifying campaign setup to the real-world tactics Kitsch uses to launch 100 creatives a week, this episode is filled with straightforward strategies for scaling performance marketing. Garrick and Yingying discuss how Meta’s Advantage+ and GenAI Creative tools support human creativity and free up media buyers to focus on strategy and storytelling.Key insights:Why creative is targeting, and how AI helps scale itHow Kitsch leverages AI for creative production, testing, and analysisThe balance between automation and human strategy in performance marketingMeasuring incrementality and understanding attribution beyond last-clickPreparing for Q4 with proven creative and campaign strategiesThis is a must-listen for media buyers and marketers who want to leverage AI tools without losing sight of strategy, customer connection, and real business impact.Find out more at https://www.facebook.com/business/news/meta-advantage-explained-in-two-minutesTimestamps00:00 – How Kitsch approaches Meta's automation and creative strategy02:15 – Why creative diversification outperforms targeting hacks04:30 – Retargeting strategy and why it’s not one-size-fits-all07:00 – Meta’s view on freeing up time for creative strategy09:15 – Using Gen AI to boost creative volume and performance11:30 – Measuring incrementality with Meta tools and Northbeam14:00 – Multi-channel attribution and retail halo effects16:15 – Testing Q4 offers early and holiday creative strategies18:30 – How creators and partnership ads drive 15–25% higher ROAS20:30 – Final advice for mastering Meta media buying in 2025Hashtags#dtcpodcast#mediabuying#metaads#genai#ecommercemarketing#kitschbrand#advertisingstrategy#q4planning#creatorads#digitalattribution#incrementality#performancecreative Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

  --------  

  42:42
• Ep 513: From Handmade to Nationwide: How Char Charms Scaled Hydration Accessories with Founder Charlotte Trecartin

  Subscribe to DTC Newsletter - https://dtcnews.link/signupToday we’re joined by Charlotte Trecartin, the founder of Char Charms, a brand creating customizable accessories for drinkware. Charlotte’s journey from handmade prototypes in her college dorm room to nationwide deals with Target and Dick’s Sporting Goods offers a masterclass in category creation and scaling.In this episode, we dive into:Why starting scrappy can be your biggest asset in product development.How TikTok virality and LinkedIn cold outreach helped Char Charms secure major retail deals.Strategies for differentiating product lines between DTC and retail to maximize growth.The challenge of scaling production from handmade to mass manufacturing.Future plans including collaborations with major brands like Hello Kitty.Whether you’re a founder, marketer, or entrepreneur, this episode offers practical takeaways you can implement today.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc Timestamps00:00 - Launching Char Charms and early prototypes02:00 - How Charlotte connected with retailers like Target and Dick's04:00 - TikTok as a growth engine and content strategy06:00 - Insights from Charlotte’s door-to-door sales background08:00 - Leveraging LinkedIn to secure retail partnerships10:00 - Target nationwide launch and SKU expansion12:00 - Challenges of launching into retail and margin management14:00 - Vision boards and goal-setting approach16:00 - The role of mentors in Charlotte’s journey18:00 - Future plans: Collaborations with big brands and DTC focus20:00 - Key advice for entrepreneurs and TikTok consistencyHashtags#DTC #ecommerce #startupstories #retailstrategy #tiktokmarketing #entrepreneurship #hydrationaccessories #mentorship #growthmindset #brandcollaborations Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

  --------  

  37:17

Más podcasts de Economía y empresa

Podcasts a la moda de Economía y empresa

Acerca de DTC Podcast