App Marketing by App Masters

Join the App Founders Community:
https://appfounders.co/
Nicole Cheung took her first app to 1 MILLION users in just 6 months, and it wasn't luck.
In this video, she breaks down the exact viral app idea framework she uses to find viral app ideas before writing a single line of code.
You'll discover:
✅ Why "I'd use this app" is the WORST reason to build it
✅ How to find an unsaturated niche on TikTok/Instagram (her cooking app example)
✅ How to test if a feature will go viral BEFORE you build it, using Figma
✅ Why validating in the market beats validating in your head every time
This is a video from my full conversation with Nicole Cheung, who's scaled multiple apps to over $300K MRR and 300-400M monthly social views, without spending a dollar on paid ads.
🎥 Watch the FULL episode here:
https://youtube.com/live/SdqUZGJM384?feature=share
📘 Grab Nicole's FREE 60-page growth playbook:
https://tally.so/r/BzZpA4
🐦 Connect with Nicole:
https://x.com/madebycol
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/oUsDFRm3W-s
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
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Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:
https://www.appcharge.com/
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Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
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What happens when Steve puts a real app under the microscope?
In this episode, Steve did a live app teardown across different app categories, broke down what’s working, what’s not, and where there are opportunities to improve growth and monetization.
From ASO and App Store screenshots to onboarding, paywalls, pricing, and conversion, Steve analyzes the key parts of the app experience and shares practical strategies developers can apply to their own apps.
You’ll see the same frameworks Steve uses to evaluate apps and identify opportunities to increase downloads, conversions, and revenue.
You will discover:
✅ ASO opportunities and keyword strategy
✅ App Store screenshot improvements
✅ Onboarding optimization
✅ Paywall and pricing analysis
✅ Growth and monetization ideas
Learn More:
Join the App Founder’s Community:
https://appfounders.co/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtube.com/live/FnMoJ2oKZZo
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:
https://www.appcharge.com/
*********************************************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
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Join the App Founders Community:
https://appfounders.co/
What happens when you show users 2 paywalls instead of 1?
In this video, I break down a real-world paywall test that helped triple trial starts, from roughly 3% to 7.7%, without a major increase in downloads.
You’ll see how the strategy works, why different users respond to different offers, and how adding a second paywall can give both ready-to-pay users and trial-driven users a path to subscribe.
I’ll also break down the pricing strategy, social proof, weekly vs. yearly plans, and the number of paywall views you should aim for before diminishing returns set in.
You’ll learn:
✅ Why 2 paywalls can outperform 1
✅ How the first and second paywalls were structured
✅ Why social proof matters on your paywall
✅ How paywall views can impact revenue
✅ The 8 paywall views benchmark for diminishing returns
✅ How to think about paywall strategy and user psychology
If you're working on app monetization, subscriptions, onboarding, or paywall optimization, this test is worth understanding.
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/hs_hZS__hvA
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:
https://www.appcharge.com/
*********************************************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
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What if you could build and launch an app without spending months worrying about retention, features, or a perfect product?
In this episode, we’re joined by Chris Bick, founder of Bickster, who has built and launched 20+ apps, including an app generating $800K ARR by syncing Fitbit data with Apple Health.
Chris shares his approach to building profitable apps: start with a simple MVP, launch quickly, learn from real users, and optimize what matters most: onboarding, paywalls, pricing, and distribution.
We’ll also discuss how he approaches app ideas, why developers shouldn’t overthink retention too early, and how his experience across multiple apps, including a successful Bible app, has shaped his product and growth philosophy.
You will discover :✅ How to validate and launch an app as quickly as possible✅ Why your MVP should be simpler than you think✅ How to approach onboarding and paywall optimization✅ Pricing strategies that can increase app revenue✅ How the Fitbit → Apple Health app reached $800K ARR✅ Lessons from building and launching 20+ apps
Learn More:Bickster:
https://www.bickster.com/
App Store:
https://apps.apple.com/us/app/fitbit-to-apple-health-sync/id1134998522
LinkedIn:
https://www.linkedin.com/in/cbick/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtube.com/live/g8K_Y_zboNA
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:
https://www.appcharge.com/
*********************************************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
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Before you spend money on paid social media marketing, make sure your creative is ready to convert.
In this video, Steve P. Young breaks down the most important step to take before launching paid ads on Meta, TikTok, Instagram, Facebook, or YouTube: creative research and testing.
You’ll learn:
✅ Why your ad creative can make or break a paid campaign
✅ The key metrics to watch, including hook rate and hold rate
✅ How to use SocialPeta for competitor ad research
✅ How to find trending ad creatives and study winning campaigns
✅ How to analyze competitors’ ad spend across Meta, YouTube, and other channels
✅ How to turn successful ad patterns into new creative ideas
If you're building an app or game and planning to scale with paid ads, this is a framework you can use to research, test, and improve your campaigns before wasting thousands on ads that never had a chance.
Have a question about running paid social media campaigns? Leave it in the comments.
Planning to scale your app or game globally?
SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence.
Start your data-driven expansion at:
https://socialpeta.com/en?utm_source=appmasters&utm_medium=partner-0825
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/WaOrPQVLz08
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:
https://www.appcharge.com/
*********************************************
Follow us:
YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
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