Episode 229: Navigating Urgency and Strategy in Product Leadership with Oji and Ezinne Udezue
Join us on this episode of the Product Thinking Podcast as Oji and Ezinne, co-authors of "Building Rocketships: Product Management for High-Growth Companies”, discuss the pivotal role of Product Managers in the AI era. As they share insights from their experiences with innovation and product development, Oji and Ezinne explore how PMs must adapt to the rapidly evolving technological landscape to remain relevant.In this episode, they delve into the balance between customer focus and business needs, highlighting the significance of people, execution, leadership, and communication. Oji and Ezinne emphasize the need for PMs to lead conversations, advocate for solutions that address customer issues, and stay attuned to industry shifts.If you're eager to understand how to navigate the challenges and opportunities that AI presents to Product Management, don't miss out on these valuable insights!You'll hear us talk about:28:55 - Balancing Board Pressure and Long-Term VisionOji shares advice on managing the pressure from board members while maintaining the focus on long-term strategy and vision, a perennial challenge for product managers.40:12 - AI at the Core vs. the EdgeEzinne discusses the difference between companies that integrate AI at their core versus those that only sprinkle AI on top. Learn what it means to truly embed AI in your company's workflow and how to approach it strategically.49:38 - The Evolving Role of Product ManagersEzinne covers how the role of PMs is changing with AI's capabilities in areas like PRDs and data diagnostics, questioning whether AI will replace product managers or simply change the way they work.Episode resources:Oji on LinkedIn: https://www.linkedin.com/in/ojiudezue/Ezinne on LinkedIn: https://www.linkedin.com/in/ezinne/Building Rocketships: https://shop.damngravity.com/products/building-rocketships-udezue?variant=43588962779312Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview
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Episode 228: Shaping the Future of Intent-Based Digital Journeys with Lucie Buisson
In this episode of the Product Thinking Podcast, Melissa Perri is joined by Lucie Buisson, Chief Product Officer at Contentsquare.Lucie discusses how AI is transforming digital experiences by combining quantitative and qualitative data to improve customer interactions. She highlights the role of AI in boosting productivity, allowing product managers to focus more on strategic initiatives, and fostering deeper customer connections.Lucie shares insights into the future of intent-driven and conversational interfaces, stating that understanding customer intent is crucial for creating personalized experiences. She advocates for product managers to view AI as a strategic asset that not only improves efficiency but also provides valuable customer insights.Listen to the full episode to explore how AI and data integration can revolutionize your product management strategy, making it more adaptive and customer-focused.You’ll hear us talk about:- 17:37 - The Importance of Data CollaborationLucie explains how marketing, product, design, and engineering should collaborate using shared data to optimize the entire customer journey. She emphasizes the importance of a unified understanding of customer needs to avoid a fragmented experience.- 28:24 - Future of Conversational ExperiencesLucie highlights the emergence of AI agents in creating hybrid digital experiences. She predicts that future interactions will largely be conversation-driven. This will allow for more personalized customer experiences based on real-time needs.- 35:49 - Adapting to AI-driven Customer InteractionsLucie advises brands to begin integrating AI into their customer interaction strategies to avoid becoming obsolete. She warns that failing to do so risks losing emotional connections with customers, as third-party AI agents become more prevalent.Episode resources:- Lucie on LinkedIn: https://www.linkedin.com/in/lucie-buisson/- AI Agents article: https://contentsquare.com/blog/contentsquare-announces-sense-ai-agent/- Check our new course: https://productinstitute.com/p/mastering-product-strategy-overviewTimestamps:00:00 Introduction02:39 Dear Melissa06:49 From startup chaos to global scale15:28 Defining digital experience analytics20:52 Unlocking accessibility with AI28:24 The future is conversational and intent-driven35:49 Advice for PMs in an AI-driven world
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Episode 227: Inside LinkedIn’s Product Strategy Culture with Monica Lewis
In this episode of the Product Thinking Podcast, Melissa Perri sits down with Monica Lewis, VP of Product at LinkedIn, to explore how AI is transforming sales solutions.Monica shares her journey from engineering to leading LinkedIn's billion-dollar Sales Solutions team, focusing on creating powerful AI-driven tools that increase the effectiveness of the sales team.Monica discusses the integration of AI in sales processes and highlights the importance of understanding customer needs to create solutions that address real-world challenges. She emphasizes the role of AI in streamlining tasks, thereby enabling sales professionals to focus on strategic activities that create value for buyers and sellers.If you want to learn how AI can reshape your approach to product management and sales strategy, tune in and gain valuable insights from Monica's experience at LinkedIn.You’ll hear us talk about:00:02:54 - Grounding AI in Customer NeedsMonica explains how LinkedIn ensures their AI solutions are centered around customer problems, emphasizing the need for understanding audience and customer requirements first when developing AI-driven products.00:10:27 - Leveraging AI to Improve Sales EffectivenessMonica shares how AI is helping salespeople become more efficient by automating non-customer-facing tasks and providing valuable insights for better decision-making.00:30:01 - Embracing Failure and Rapid TestingMonica shares a pivotal moment at LinkedIn where rapid experimentation and smart risk-taking led to an increase in customer acquisition, highlighting the importance of quick testing, learning, and iteration.Episode resources:- Monica on LinkedIn: https://www.linkedin.com/in/monicamlewis/- Check our new course: https://productinstitute.com/p/mastering-product-strategy-overviewTimestamps:00:00 Introduction03:04 Dear Melissa07:49 Building Sales Solutions at LinkedIn13:01 Creating a culture of experimentation16:12 Trends in AI and the evolving role of salespeople21:17 Balancing metrics, data, and user value25:13 Designing user experiences with smart cues30:59 Monica's career pivotal moments and product strategy insights36:59 Managing innovation, bets, and experimentation40:46 The future of sales and advice to younger self
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Episode 226: Why Every Product Team Needs a Playtesting Mindset with Christina Wodtke
In this episode, I sit down with Christina Wodtke, a professor at Stanford University, for the second time on the show, to explore the intersection of game design and product management. Christina shares her insights on how principles from game design can transform product development processes, making them more engaging and effective. We also dive into the role of AI in shaping the future of product management education and the unique challenges and opportunities it presents.Christina discusses her approach to integrating AI into her curriculum and how it's helping future product leaders understand the real-world implications of evolving technologies. Together, we uncover the importance of balancing user experience with business objectives and how the two can coexist to create products that are not only functional but also meaningful.Don't miss this insightful conversation that bridges the gap between creativity and strategy in product management!You’ll hear us talk about:05:33 - The Power of Engagement in Game DesignChristina explains how game design principles such as engagement and emotional experience can be applied to product design to fulfill user needs and expectations.12:25 - Continuous Feedback IntegrationThe importance of regular and early user feedback in the design process and how it prevents teams from becoming too attached to their initial ideas.41:08 - The Reality of AI in Product ManagementDiscussing the gap between AI's potential and its current capabilities, and how product managers can effectively leverage AI while focusing on core product values.Episode resources:Christina on LinkedIn: https://www.linkedin.com/in/christinawodtke/Christina’s blog: https://eleganthack.com/Check our new course: https://productinstitute.com/p/mastering-product-strategy-overviewTimestamps:00:00 Introduction03:16 Dear Melissa06:35 Game design and emotional engagement13:36 Balancing goals and ethics in product design18:14 Building habits of testing and scaffolding feedback22:30 How AI is changing prototyping and team dynamics28:53 The role of expertise in an AI-powered world40:15 Getting into product management in the age of AI
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Episode 225: Aligning Pricing With Product and Customer Segments with Dan Balcauski
Join me in the latest episode of the Product Thinking Podcast as I welcome Dan Balcauski, founder of Product Tranquility.Dan is an expert in optimizing pricing and packaging for B2B SaaS companies. In our conversation, we discussed strategic nuances of pricing models, the importance of understanding customer value, and the common pitfalls organizations face in their pricing strategies.In this episode, Dan addresses the intricacies of pricing beyond numbers, emphasizing the need for a strategic approach that aligns with both market demands and customer needs. He shares insights on how effective pricing can transform from a liability into a formidable competitive advantage, thanks to segmentation, value-based pricing, and strategic decision-making.If you’re looking to refine your pricing strategy and leverage it as a competitive edge, tune in for actionable insights and expert advice.You’ll hear us talk about:06:38 - The Journey to Pricing ExpertiseDan shares his transition from software engineering into the pricing world. He highlights that companies often neglect how they capture value, resulting in rushed pricing decisions despite the significant impact pricing can have on a company’s success.15:03 - The Mechanics of Pricing and PackagingExplore the four elements critical to pricing in B2B SaaS: price metric, price model, offer configurations, and price fences. Dan uses the McDonald's menu as a relatable example to illustrate how these elements play out in the real world.39:18 - Lessons for Long-Term Pricing SuccessDan advises treating pricing as a process that evolves with market changes, noting the importance of governance, continuous improvement, and alignment with customer value and business strategy.Episode resources:Dan on LinkedIn: https://www.linkedin.com/in/balcauski/Product Tranquility: https://www.producttranquility.com/Check our new course: https://productinstitute.com/p/mastering-product-strategy-overviewTimestamps:00:00 Coming Up07:47 Pricing Misconceptions and Segmentation15:03 Pricing Mechanics and Internal Ownership23:50 Scaling Pricing Metrics and AI-Related Challenges34:45 Avoiding Bad Pricing Metrics39:18 Advice for Long-Term Pricing Success
Successful product management isn’t just about training the product managers who work side by side with developers everyday to build better products. It’s about taking a step back, approaching the systems within organizations as a whole, and leveling up product leadership to improve these systems. This is the Product Thinking Podcast, where Melissa Perri will connect with industry leading experts in the product management space, AND answer your most pressing questions about everything product. Join us each week to level up your skillset and invest in yourself as a product leader.
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