Bringing Technology Into the Consumer Conversation with KAORIUM CEO Ben Janoušek
With 8,000+ fragrance launches per year, consumers have never had so much choice. Whilst choice is great, it can be tricky to cut through all that olfactory noise and know where to start when discovering new fragrances. Enter KAORIUM and The Scent Sommelier™, whose aim it is to make fragrance discovery easier using AI technology. In this episode I speak with KAORIUM CEO, Ben Janoušek all about the large language model at the heart of their technology and how it is used, not as a replacement for sales staff, but as a tool to enhance their interactions with consumers, leading to richer customer experiences.You can find out more about KAORIUM on the brand's website: https://www.kaorium.com/Follow KAORIUM on instagram: https://www.instagram.com/discoverkaoriumBen's emotional connection scent is Polo Sport Extreme by Ralph Lauren.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/ Hosted on Acast. See acast.com/privacy for more information.
--------
47:09
--------
47:09
Fragrances With Main Character Energy with SOKI LONDON Brand Founder Sophie King
Sophie King went from being a fragrance creator on YouTube to starting her own fragrance brand, SOKI LONDON. She is a fragrance lover who turned her passion for perfume into a career. Her fragrances have "main character energy" (her words, not mine) and she's worked with British perfumers to create a unique fragrance brand that caters to people who love scents with bold personalities. In this episode, Sophie talks about her journey from YouTuber to brand founder, where her love of fragrance started, the challenges of starting a fragrance brand, and how being a part of The Fragrance Foundation UK's Next Gen Accelerator Programme has helped her develop her business.You can find out more about Sophie and SOKI LONDON on the brand's website: https://sokilondon.com/Follow the brand on instagram: https://www.instagram.com/sokilondon/Sophie's emotional connection scent is Jimmy Choo Eau de Parfum.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/ Hosted on Acast. See acast.com/privacy for more information.
--------
48:54
--------
48:54
Dive Deep Into the Olfactive Imagination with Goldfield & Banks Australia Brand Founder Dimitri Weber
Dimitri Weber is not your typical fragrance brand founder. Born in Belgium, he worked in the fragrance industry at brands like Cartier and YSL before finding himself making a home all the way down under in Australia. For his brand, the unique Goldfield & Banks, it's the natural botanicals of the Australian continent that form his inspiration. In this episode Dimitri and I chat all about his adopted home and how its flora and fauna, which often feel alien and unique, serve as constant inspiration. We also chat about the brand's most recent launch, the delightfully rich, powdery and textural Tales of Amber, and how he and perfumer Suzy le Helley dove deep into their olfactive imagination to reimagine the scent of New Zealand ambergris.You can find out more about Dimitri and Goldfield & Banks on the brand's website: https://www.goldfieldandbanks.com/Follow the brand on instagram: https://www.instagram.com/goldfield_and_banks_australia/Dimitri's emotional connection scents are Acqua di Parma (assorted), Ambre Sultan by Serge Lutens, Eau Sauvage by Dior, and Eau Dynamisante by Clarins.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/ Hosted on Acast. See acast.com/privacy for more information.
--------
47:12
--------
47:12
Creating Community Through Content With Fragrance Creator Lucy Sun
Lucy Sun is a fragrance content creator who has formed a community of scent lovers online through their popular Nosevember series. It's their aim to make fragrance accessible and relatable simply by talking about it. In this episode we talk about how to create community on social media, how their Nosevember series has changed over time, and how queer history and fragrance overlap.Follow Lucy on instagram: https://www.instagram.com/smell.the.artworkLucy's emotional connection scent is Le Mat by Mendittorosa.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/ Hosted on Acast. See acast.com/privacy for more information.
--------
39:29
--------
39:29
Born in an Opium Bottle with Roos & Roos Co-Founder Alexandra Roos
Alexandra Roos co-founded the unique fragrance brand Roos & Roos with her mother, Chantal Roos. Chantal is an industry legend who is responsible for the creation of iconic, blockbuster scents such as YSL's Opium, Issey Miyake's L'Eau d'Issey and Jean Paul Gaultier's Le Mâle. Alexandra is a trained musician, songwriter and composer and alongside Chantal, she has crafted a really special brand that explores the relationships between scent and music, mythology and more. In this episode we talk all about Alexandra's early exposure to fragrance and how she approaches creation, both in the realms of music and fragrance, in similar, yet different ways. Follow Roos & Roos on instagram: https://www.instagram.com/roosandroos/Find out more about the brand on their website: https://roosandroos.fr/Alexandra's emotional connection scents are Opium by YSL and Carnal Flower by Editions de Parfums Frederic Malle.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/ Hosted on Acast. See acast.com/privacy for more information.
Making Scents Make Sense is a podcast all about demystifying the complex world of fragrance hosted by multi-award-winning Fragrance Expert Thomas Dunckley. Hosted on Acast. See acast.com/privacy for more information.