Teacher Business School: TPT, Homeschool, & Beyond

Are you a Teachers Pay Teachers (TPT) seller who wants to increase your income without creating an entirely new business from scratch? What if your next revenue stream could come from resources you have already made?
In this episode, Lindsay shares why Amazon KDP might be the best next step for teacher business owners who are ready to diversify their income. After personally listing more than 10 workbooks and working through every formatting mistake along the way, she breaks down exactly how Kindle Direct Publishing works, how royalties are calculated, and how to turn your existing Teachers Pay Teachers (TPT) content into print workbooks that sell organically on Amazon. If you have been curious about KDP but unsure where to start, this episode gives you a clear, practical overview.
Key Discussion Points:
[00:00:41] Why KDP Is a Smart Next Income Stream for Teachers Pay Teachers (TPT) Sellers
Why Amazon KDP is a natural expansion for teacher entrepreneurs who want additional revenue without building something completely new.
[00:01:00] What Is Amazon KDP and How Does It Work?
An overview of Kindle Direct Publishing, including how you upload a workbook, how Amazon prints and ships it, and why there are no upfront startup costs.
[00:02:50] Understanding the Royalty Structure
How pricing works, how printing costs are calculated, and what the 60 percent royalty means for your actual profit per book.
[00:04:02] Is KDP Really Passive Income?
What makes KDP close to passive income, how the search algorithm works, and why organic sales can add up over time.
[00:05:31] What Teachers Pay Teachers (TPT) Products Translate Well to KDP
Which types of resources, such as worksheets and guided notes, work best as print workbooks and which digital products do not translate.

[00:06:49] Reaching a Different Audience on Amazon
Why your KDP customers are typically parents, homeschool families, and tutors, and how that should shape your workbook content.

[00:07:15] Formatting Your Workbook the Right Way
The required half-inch margins, how to set up guides in Canva or PowerPoint, and the importance of clean, printable layouts.

[00:07:39] Adding Teaching Support for Parents
Why including teaching tips, detailed answer keys, and extra support resources can lead to better reviews and repeat buyers.

[00:08:29] Using Teachers Pay Teachers (TPT) and KDP Together
How to cross-promote your Teachers Pay Teachers (TPT) store and KDP books to reach different audiences and maximize sales across both platforms.

Connect further:
Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
Start or grow your TPT email list | https://lindsaybowden.com/email
And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you second-guessing your prices every time you upload a new resource to Teachers Pay Teachers (TPT)? Wondering if you’re charging too much, or worse, not enough?
Pricing can feel emotional. You’ve poured time and expertise into creating something valuable, and now you have to decide what it’s worth. In this episode, Lindsay walks you through practical, experience-backed pricing strategies that help you think long term. Instead of pricing based on hours worked or guesswork, you’ll learn how to use market research, buyer psychology, and smart product structuring to price with confidence and profitability.
Whether you’re brand new to Teachers Pay Teachers (TPT) or refining an established store, this episode will help you make strategic pricing decisions that support growth and sustainability.
Key Discussion Points:
[00:00:41] Why Pricing Feels So Stressful for Sellers
Why pricing plays such a big role in a buyer’s decision and why using best practices matters more than you think.
[00:01:23] The Power of Market Research
How to find comparable products in your niche and choose a “happy medium” price that builds trust and credibility.
[00:01:43] Why Cheaper Isn’t Always Better
How underpricing can actually signal lower quality to buyers and hurt your long-term sales potential.
[00:02:48] Stop Pricing Based on Your Time
Why calculating your hourly rate per resource is short-sighted, and how to shift to a scalable, long-term income mindset.

[00:03:35] Understanding Teachers Pay Teachers (TPT)’s Transaction Fees
What happens when carts total less than $3 and how that impacts your pricing strategy.

[00:04:25] Creating Resources That Are Worth $3 or More
Why a single worksheet won’t cut it, and how to think bigger when planning high-quality products.

[00:04:44] Why Educator Expertise Still Wins Over AI
How your classroom experience gives you a competitive edge and helps you create resources AI simply cannot replicate.

[00:05:44] The Strategy Behind High-Quality Freebies
Why having strong free resources attracts buyers, builds trust, and turns freebie seekers into paying customers.

[00:06:59] Using the “Under $5” Filter to Your Advantage
How pricing at $4.50 instead of $4.99 can help you show up in filtered searches without looking spammy.

[00:08:44] The Psychology of 99-Cent Pricing on Teachers Pay Teachers (TPT)
Why $4.99 may look out of place on Teachers Pay Teachers (TPT) and why whole numbers or 50-cent increments feel more aligned with the platform.

[00:09:45] How to Price Bundles Strategically
Why 10 to 20 percent discounts work well, and how Teachers Pay Teachers (TPT)’s bundle tool visually increases perceived savings for buyers.

[00:10:53] Price Per Page Guidelines and When to Use Them
Where the 10-cent-per-page rule still applies, when it doesn’t, and why market research always matters more than rigid formulas.

FREE Pricing Guide: lindsaybowden.com/price

Connect further:
Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
Start or grow your TPT email list | https://lindsaybowden.com/email
And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you sitting on great classroom resources but barely seeing any sales on Teachers Pay Teachers (TPT)? Or maybe you’re wondering if there’s even room for you in a “saturated” lower elementary market.
In this episode, Lindsay sits down with Teacher Resource Academy member Kama, a third grade teacher, new mom, and now Top 1% Teachers Pay Teachers (TPT) seller. What started as a small side hustle to help pay for her wedding has grown into consistent four figure months, enough to cover her child’s daycare and even open the door to staying home in the future.
Kama shares what changed after joining TRA, how she identified profitable gaps in the market, and how she created nearly 150 resources in a single summer while on maternity leave. If you’ve ever doubted whether Teachers Pay Teachers (TPT) could truly make an impact on your finances, this episode will challenge that belief.
Key Discussion Points:
[00:00:41] From Side Hustle to Serious Income
Kama shares how she opened her Teachers Pay Teachers (TPT) store in January 2023 to help fund her wedding, but initially struggled to gain traction in the crowded preschool market.
[00:02:08] Why Great Resources Alone Are Not Enough
The shift that happened when she realized listing, marketing, and positioning matter just as much as the quality of the resource itself.

[00:03:47] Navigating a “Saturated” Lower Elementary Market
Why competition in grades Pre-K through third is real, but opportunity still exists if you know how to stand out.

[00:04:47] Treating Teachers Pay Teachers (TPT) Like an Investment
How joining Teacher Resource Academy helped her move from guessing to executing with clarity and confidence.

[00:05:36] Finding a Gap in the Market During Maternity Leave
How creating resources she personally needed led her to discover unmet demand, and why that strategy continues to pay off.

[00:06:40] Hitting Top 1% Status
What it felt like to see her November sales place her in the Top 1% of sellers, and how quickly her store scaled.

[00:07:14] Building a 350 Resource Store
How she doubled her store from 150 to 300 resources in one summer while caring for a newborn.

[00:08:36] Creating Resources in Bulk
The systems and tools she used to streamline production, including template based creation and bulk workflows.

[00:09:28] Four Figure Months and Real Bills
How her Teachers Pay Teachers (TPT) income now covers daycare costs and is creating options for her family’s future.

[00:10:26] Using Data to Find Profitable Keywords
How she uses keyword research tools to identify high popularity, low competition ideas in her niche.

[00:13:07] Balancing Teaching, Motherhood, and Teachers Pay Teachers (TPT)
Why intentional work blocks, clear to do lists, and focused time make all the difference.

[00:14:18] Overcoming Imposter Syndrome
The mindset shift that helped her keep showing up, even when success felt surreal.

[00:15:08] Why Getting Help Speeds Up Results
How investing in guidance helped her earn back her program cost quickly and avoid years of trial and error.
Kama's TPT Store: https://www.teacherspayteachers.com/store/extraordinary-enrichment
Bulk Creator: https://www.bearwoodlabs.com/products/bulkcreator/
Connect further:
Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
Start or grow your TPT email list | https://lindsaybowden.com/email
And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

If you feel like Teachers Pay Teachers (TPT) is too crowded to break into, or you’re tired of creating resources that don’t sell, this episode will completely change how you think about product ideas.
In this episode, Lindsay walks you through one of the most effective strategies for increasing sales on Teachers Pay Teachers (TPT), finding gaps in the market. Whether you’re brand new and don’t even have a store yet, or you’re an established seller in a high-competition niche, this approach helps you create resources teachers are actively searching for with far less competition. Lindsay also gives a behind-the-scenes look at how she uses keyword data to guide what she creates, instead of guessing.
Key Discussion Points:
[00:00:41] Why finding gaps in the market leads to faster sales
How identifying high-demand, low-competition resources can help both new and established sellers make sales more consistently.

[00:01:14] Why competition looks different across grade levels
How seller saturation varies between lower elementary and secondary subjects, and why this matters when choosing what to create.

[00:01:37] Finding product ideas from real classroom needs
How gaps in the market often come from resources you need but cannot find, and why those ideas tend to perform well.

[00:02:38] Using keyword data instead of guessing
How Lindsay uses keyword research to validate ideas before creating resources, saving time and energy.

[00:02:56] How the Seller Spy Keyword Generator works
A walkthrough of how the keyword generator shows popularity and competition so you can spot real opportunities.

[00:03:23] Understanding green, yellow, and red keyword indicators
What each color means and how to decide which keywords are worth targeting.

[00:04:18] Why keywords alone are not enough
How strong covers, previews, and product quality work together with keywords to improve search ranking.

[00:04:35] Using seasonal and holiday keywords strategically
Why holiday-related keywords often create powerful opportunities, even outside the peak season.

[00:05:35] Using long-tail keywords to reduce competition
How getting more specific with your keywords helps you avoid overly crowded search results.

[00:07:06] Creating a personal keyword idea bank
Why keeping a running list of low-competition keywords makes content creation easier and more strategic.

[00:07:42] Avoiding overly broad keywords
Why trying to rank for extremely broad terms makes it harder to get visibility and sales.

[00:08:01] A realistic plan for using Seller Spy effectively
How to use free searches or a single paid month to build a strong list of product ideas.

Resources:
Seller Spy: Research what’s trending and spy on top TPT sellers to stay ahead.
https://sellerspy.co/?via=lindsay

Connect further:
Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
Start or grow your TPT email list | https://lindsaybowden.com/email
And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

If your Teachers Pay Teachers (TPT) resources are getting views but not sales, there’s a good chance your preview file is the missing piece. What if one simple update could dramatically increase your conversion rate without creating a single new product?
In this episode, Lindsay breaks down why your preview file is one of the most important parts of any Teachers Pay Teachers (TPT) listing and how to use it strategically to help buyers confidently say yes. From common mistakes sellers make to what high converting previews actually include, this episode walks you through exactly how to turn your preview into a true sales asset, not just a formality.

Key Discussion Points:
[00:00:41] Why Preview Files Matter More Than You Think
The surprising difference in conversion rates between listings with previews and those without, and why previews act as a test drive for digital resources.

[00:01:45] How Buyers Actually Move Through a TPT Listing
Understanding the full customer journey from search results to purchase, and where the preview fits into that decision making process.

[00:03:03] The Role of Covers, Thumbnails, and Previews
How keywords get buyers found, covers earn the click, and previews close the sale.

[00:04:21] Why You Should Never Upload Your Actual Resource
The risks of using watermarked resources as previews and why this outdated practice hurts sales.

[00:06:05] Selling the Value, Not Just Showing the Product
How to use your preview to explain what’s included, why it matters, and how it makes a teacher’s life easier.

[00:06:46] The Best Size and Format for Preview Files
Why 16 by 9 previews work better than standard paper sizes and how they improve the browsing experience.

[00:07:24] What to Include Inside a High Converting Preview
Key sections to add, including what’s included, why teachers will love it, topics covered, and selling points.

[00:08:53] Using Testimonials and Social Proof in Previews
When and how to add reviews to your preview files, and when they are not necessary.

[00:09:17] Linking to Bundles and Bigger Offers
How to ethically upsell bundles inside preview files and track clicks using TPT links.

[00:10:21] Should You Add Terms of Use to Your Preview?
A legal perspective on whether terms of use belong in previews and what Lindsay currently recommends.

[00:11:23] Preview Strategy for High Ticket Products
How previews change when you’re selling a full curriculum versus a low cost resource.

[00:11:41] PDF Previews vs Video Previews
Why PDF previews often outperform video previews and where video still makes sense.

[00:14:35] Creating a Reusable Preview Template in Canva
How to build one master preview template in Canva to save time and keep branding consistent.

[00:15:46] Protecting Answer Keys Inside Previews
Why you should blur answer keys and how to prevent students from misusing your previews.

[00:16:48] Final Best Practice for Every Paid Resource
The non negotiable rule every TPT seller should follow when uploading paid products.

Resources Mentioned:
TPT Preview Template: https://learn.lindsaybowden.com/preview

Connect further:
Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
Start or grow your TPT email list | https://lindsaybowden.com/email
And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.