"There's No Technician Shortage!" – The Mastermind Behind Bozard's Service Lane Machine | Ed Roberts, COO at Bozard Ford Lincoln
Today I’m joined by Ed Roberts, COO at Bozard Ford Lincoln. We discuss how Ed scaled a team of 165 technicians from scratch, the strategies behind his world-class service lane, his unlikely entry into dealerships nearly 30 years ago and much more.
This episode is brought to you by:
1. Cox Automotive - Discover what’s driving improved customer experiences—and dealership results. Download the Drivers of Shopper Satisfaction ebook from Cox Automotive today: https://carguymedia.com/464vOfw
2. DLRdmv – Dealers, are you still stuck using outdated interstate titling methods? DLR50 from DLRdmv modernizes out‑of‑state titling by providing 24/7 sales tax, title, and registration fees, pre‑populated state-specific forms, through an online platform that directly integrates with your DMS. CDG listeners get 30 days of free full-service access to DLR50 on unlimited out-of-state deals. Head over to @ http://www.DLRdmv.com/CDG , use code POD30 to claim your free month today.
3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call at http://www.trynomad.co
Get your own copy of Ed Roberts book "Mile One: An Endless Journey to Effective Leadership" here: https://a.co/d/iC7TKZd or visit his website at https://mileoneleadership.com/
Check out Car Dealership Guy’s stuff:
For dealers:
Industry job board ➤ http://jobs.dealershipguy.com
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Request to be a podcast guest ➤ http://www.cdgguest.com
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Topics:
00:41 Why is culture so important?
03:30 How did Ed achieve success?
06:11 Overcoming homelessness: key lessons?
12:51 Building a strong team how?
18:30 Most effective training programs?
33:24 Benefits of mobile service?
34:47 Improving technician communication skills?
40:03 Do recalls help retention?
54:07 Best continuous improvement strategies?
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Everything else ➤ dealershipguy.com
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1:07:24
Cain on Dealer F&I Mistakes, Kelly on AI Training For Deal Desk | Daily Dealer Live
Today's show features:
Marion Cain, Founder of ACE
David Kelly, Training Director of Brown & Brown Dealer Services
This episode is brought to you by:
Toma – If your BDC or Service Advisors are buried in calls, it’s time for a smarter solution. Toma builds custom AI agents that answer 100% of your dealership’s inbound calls and handle tasks like booking service, checking recalls, and scheduling test drives—without tying up your team. Dealers using Toma are saving 30–40 staff hours a week and booking 100+ extra appointments every month. Exclusive for CDG Listeners: Start your no-risk, 1-month free trial at https://www.toma.com/cdg
Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It’s the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at https://carguymedia.com/cdglive and we hope to see you in Vegas!
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CDG News ➤ https://news.dealershipguy.com/
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My Socials:
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Everything else ➤ dealershipguy.com
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59:22
Automotive AI Cagematch With 4 Top CEOs: Podium, Numa, Toma, Mia | Daily Dealer Live
Today's show features:
Brian Hoang, CEO of Mia
Eric Rea, CEO of Podium
Tasso Roumeliotis, CEO of Numa
Monik Pamecha, CEO of Toma
This episode is brought to you by:
Dealer Pay – Designed to increase, productivity and customer retention, Dealer Pay is a "dealer-specific' payments acceptance solution with over 25 years of experience as a trusted payments partner for dealerships across the US. Visit https://dealer-pay.com/ to learn more.
Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It’s the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at https://carguymedia.com/cdglive and we hope to see you in Vegas!
-
Check out Car Dealership Guy’s stuff:
CDG News ➤ https://news.dealershipguy.com/
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Everything else ➤ dealershipguy.com
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1:10:22
The Time Bomb In Labor Rate Increases (& How Dealers Are Maximizing Profit) | Industry Spotlight
Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market. Today, Sam sits down with Rob Scott, Executive General Manager of Bob Johnson Chevrolet, and Robert Wooden, Owner of Wooden Automotive Consultants LLC.
This episode of the Car Dealership Guy Podcast is brought to you by Wooden Automotive Consultants.
Wooden Automotive Consultants - Using their proprietary analytics program, Fixed Operations Intelligence, Wooden Automotive offers a free rate analysis, a $1500 value, so you know what rates your store qualifies for before committing to anything. Go to http://www.fixedopsintel.com and drop us your contact info.
Check out Car Dealership Guy’s stuff:
For dealers:
Industry job board ➤ http://jobs.dealershipguy.com
Dealership recruiting ➤ http://www.cdgrecruiting.com
Fix your dealership’s social media ➤ http://www.trynomad.co
Request to be a podcast guest ➤ http://www.cdgguest.com
For industry vendors:
Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com
Industry job board ➤ http://jobs.dealershipguy.com
Request to be a podcast guest ➤ http://www.cdgguest.com
Topics:
00:42 What is Rob Scott's background?
01:59 Why are fixed operations vital?
05:50 Solving labor/parts cost challenges?
10:53 Best labor rate strategies?
22:30 Dealer-manufacturer relationship dynamics?
24:00 Common labor rate mistakes?
27:44 Financial impact of rate increases?
30:24 Future labor/parts cost trends?
43:55 Final advice for service managers?
Car Dealership Guy Socials:
X ➤ x.com/GuyDealership
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Everything else ➤ dealershipguy.com
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Miller on EV Profitability, Toma on AI-Hesitancy, Growden on Dealer Waste | Daily Dealer Live
Today's show features:
Eric Miller, Director at Morrie's Auto Group
Monik Pamecha, CEO of Toma
Mathew Growden, Consultant
This episode is brought to you by:
Dealer Pay – Designed to increase, productivity and customer retention, Dealer Pay is a "dealer-specific' payments acceptance solution with over 25 years of experience as a trusted payments partner for dealerships across the US. Visit https://dealer-pay.com/ to learn more.
Toma – If your BDC or Service Advisors are buried in calls, it’s time for a smarter solution. Toma builds custom AI agents that answer 100% of your dealership’s inbound calls and handle tasks like booking service, checking recalls, and scheduling test drives—without tying up your team. Dealers using Toma are saving 30–40 staff hours a week and booking 100+ extra appointments every month. Exclusive for CDG Listeners: Start your no-risk, 1-month free trial at http://toma.com/cdg
Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It’s the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at https://carguymedia.com/cdglive and we hope to see you in Vegas!
-
Check out Car Dealership Guy’s stuff:
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
My Socials:
X ➤ https://www.twitter.com/GuyDealership
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Everything else ➤ dealershipguy.com
The Car Dealership Guy Podcast Network is your front-row seat to the people, companies, and trends shaping the future of automotive retail—delivered across three focused formats:
The Car Dealership Guy Podcast (Tuesdays & Thursdays)
Hosted by Yossi Levi, these deep-dive interviews feature top dealers, operators, and innovators driving the industry forward.
Daily Dealer Live (Mondays, Wednesdays & Fridays)
Our live-streamed show, also released here in audio format, brings real-time news, sharp takes, and high-impact guests—think CNBC for car dealers.
Industry Spotlight
Hosted by Sam D’Arc, this segment highlights standout dealerships and vendors with tactical insights and stories from the front lines.
Follow us on X, LinkedIn, Instagram, Facebook, and YouTube for highlights and behind-the-scenes content from every episode.