Car Dealership Guy Podcast

Zach Billings is the CEO of Wikimotive, a search marketing agency he has led for over two decades, building it into a bootstrapped, U.S.-based team of 50 professional writers serving dealers across the country.

Free of outside investors, Wikimotive recently ran an all-staff exercise to rewrite its mission statement around a single measure, dealer outcomes rather than its own bottom line, and it has pruned services, including a legacy organic Facebook management product, once they stopped producing results.

Topics:

01:15 ChatGPT Visibility Is The New Goal.

04:35 Content Beats Technical SEO.

07:55 AI Slop Makes Dealers Identical.

14:10 50 Writers Beat AI Repetition.

21:50 AI Search Is Only 1% Of Pie.

27:10 PMax Campaigns Waste Dealer Money.

38:30 Vendor Consistency Beats Chasing Shiny.

This episode is brought to you by:

1. 800% Elite Auto Club - 800% Elite Auto is a whole-dealership solution. Get started today @ here.

2. CDG Circles - Connect with verified dealers all inside the CDG Platform. Learn more @ ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠.

3. Wikimotive - Wikimotive delivers organic and paid search solutions to hundreds of dealerships from rural rooftops to multiple top-5 national dealers. Visit @ here for more info.

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Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Fix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today's show features:

- Rob Ruth, President / Owner at Bob Ruth Ford

- Shane Helms, Founder / CEO at TrueView Media Group

- Matthew Zabawa, Chief Product Officer at WebBuy Digital Retailing

- Steve Moroz, Managing Partner/GSM at EZ Nissan

This episode is brought to you by:

Carmax – CarMax Auctions. Access thousands of cars weekly at 50+ locations nationwide through our 100% online auctions. From high-end to high mileage, CarMax Auctions has the inventory you need to source smarter and accelerate sales. Register now for free at carmaxauctions.com/CDG.

TrueView Media Group – TrueView Media Group — TrueView Media Group is a CTV technology company built for automotive retail. We plan, buy, and measure streaming for individual rooftops on our own platform, continually engineering more effective ways to buy impressions and showing every store exactly where its money went: every app, every impression, every dollar — measured to the outcomes a store actually feels, like site visits, VDP views, and sales. Visit trueviewmediagroup.com/cdg

First up, Rob Ruth, President and Owner of Bob Ruth Ford in Dillsburg, Pennsylvania. Rob made a bet on building his own buying center — and it's reshaping how his store grows. Why is that the move he'd double down on? He'll tell us.

Then, Shane Helms, Founder and CEO of TrueView Media Group. Shane says the entire marketing ecosystem dealers depend on is broken — and get this, he claims Tier 2 has flat-out vanished at brands like Mazda, Subaru, VW, and Mercedes. What changed, and what does it mean for your store? You'll want to hear this one.

Next, Matthew Zabawa, Chief Product Officer at WebBuy Digital Retailing, on where digital retailing is really headed — and what's still missing.

And rounding things out, Steve Moroz, Managing Partner and GSM at EZ Nissan, bringing the dealer's-eye view on digitizing the showroom. Can you actually bring the online experience onto the sales floor without breaking it? Steve's got the battle scars and the answers.

Check out Car Dealership Guy’s stuff:

CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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CDG Recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Anthony Clavenna used to fly across the country with $30,000 in cash stuffed in a backpack just to buy trucks off strangers, and he says that scrappy, no-safety-net approach is exactly what let him outpace giants like Carvana and CarMax at buying cars off the street.

He walks through the moment the business finally graduated from cash runs to wires and a private app, how a single fraud incident gets baked into the process as a new checkpoint instead of a reason to slow down, and argues that speed, not technology or capital, is the real edge in wholesale.

Topics:

04:00 iPhone Was Their Fraud Prevention.

09:35 Wiring Strangers Money And Hoping.

13:45 Auctions Suck Because You Bid Against Others.

18:00 Speed Is The Only Edge That Matters.

24:00 Texting Dealers Until The App Scaled.

37:45 Going Hard Leaves No Room For Fear.

This episode is brought to you by:

1. Podium - If your AI isn’t driving real outcomes, it’s time to take a closer look @ here.

2. Digital Dealer - Join expert-led sessions, hands-on Learning Labs, and live demos to discover ideas that can help improve sales, service, and marketing. Register today @ here and use code CDG25OFF at checkout.

3. CDG Circles - Connect with verified dealers all inside the CDG Platform. Learn more @ ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

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For dealers:

CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Today's show features:

- Jason Hartman, Founder at JXCE

- Scott Pharr, CEO at Pharr Motor Group

- Charlie Spradlin, General Manager at Art Moehn Auto Group

This episode is brought to you by:

Carmax – CarMax Auctions Access thousands of cars weekly at 50+ locations nationwide through our 100% online auctions. From high-end to high mileage, CarMax Auctions has the inventory you need to source smarter and accelerate sales. Register now for free at carmaxauctions.com/CDG.

First up, Jason Hartman, Founder of JXCE. Jason's built a reputation for turning conventional dealer wisdom on its head — and he's bringing a take today that'll have some of you nodding and others reaching for the mute button. You'll want to hear which side you land on.

Then we've got Scott Pharr, Dealer Principal at Pharr Nissan of Chesterton. Here's the kicker — Scott literally just acquired this store days ago. So what's the very first move you make when you walk into a brand-new dealership? Scott's going to tell us what happens in those crucial opening weeks.

And finally, Charlie Spradlin, General Manager at Art Moehn Auto Group — Digital Dealer speaker and a member of the 800% club. Yeah, you read that right. Eight hundred percent. Charlie's going to unpack how you get numbers like that, and whether it's something any store can pull off — or lightning in a bottle.

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In this episode of the Industry Spotlight, joining host Sam D'Arc are Travis Siebert, SVP at DealerPay, and Kris Towle, Chief Accounting Officer at Niello Company to discuss why one of the auto industry's oldest processes, collecting cash and checks from parts and service customers, still costs dealerships money, time, and trust.

They speak candidly about the safety risk of sending drivers out with cash, why most dealerships never question an outdated process until something goes wrong, and why live phone support, not just software, is what keeps a group this size from ever looking at another vendor. They explain:

◼ Why parts delivery drivers ended up doing accounting work they were never trained for

◼ How a single bounced check could cost a full week of chasing down payment

◼ Why missing cash on a delivery route became an uncomfortable question nobody wanted to ask

◼ Why the switch to mobile payments meant money was in the bank the very next morning

◼ Why Niello Company has never looked at another payments partner since making the switch

This episode of the Car Dealership Guy Podcast is brought to you by DealerPay.

Topics:

02:50 Fixed Ops Causes More Accounting Headaches.

04:30 Drivers Make Terrible Accountants.

05:50 Cash In Trucks Is A Theft Problem.

06:45 Selling Nationwide Hurts Local Retention.

09:50 Dealerships Are Slow To Adopt Digital Payments.

12:15 Onsite Training Eliminates Employee Pushback.

13:10 One-Person Payment Eliminates Customer Confusion.

14:20 Digital Reporting Shows Exactly Who Took Money.

17:05 Answering The Phone Beats AI Every Time.

18:50 Showing Up Matters More Than Technology.

22:50 Accounting Touches Every Part Of The Business.

23:50 Dennis Pushes Harder Than Tully Does.

DealerPay - Dealer Pay is the payment platform built exclusively for car dealerships, connecting fixed ops, variable ops, and back office with sub-10-second, card-present transactions and automated reconciliation, whether it's at the counter, the service drive, or a mobile delivery. Visit @ here to see how it works for your dealership.

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