Car Dealership Guy Podcast

Today I'm joined by Corina Straub Diehl, CEO and President at Diehl Automotive Group.

After the sudden loss of her husband in 2007, Corina ignored advice to sell the business and instead scaled it into a 24-store powerhouse generating over a billion dollars in revenue.

This conversation breaks down her "rebel" leadership style, her aggressive 5-year ROI acquisition strategy, and why she views collision centers as the ultimate customer retention tool.

This episode is brought to you by:

1. Openlane - If you’ve never used OPENLANE before, or it’s been a while since you have, you’re eligible to earn up to $2,500 in buy or sale fee credits. Learn more @ ⁠here⁠.

2. Autovision - If you’re looking for ways to improve turn rates, reduce bottlenecks, and gain a clearer picture of your inventory strategy, check out AutoVision's suite of solutions. Visit @ ⁠here⁠.

3. CDG Circles – A digital peer group for top auto dealers. Private dealer chats. Vendor reviews. Real insights — confidential, compliant, no travel required. Join dealers representing 3,000+ rooftops @ ⁠⁠here⁠⁠.

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For dealers:

CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Fix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Topics:

01:35 The Hermetically Sealed US Auto Market.

02:00 The Franchise Corinna Calls Her Ugly Stepchild.

06:15 The 5-Year ROI Rule That Built An Empire.

13:45 The Husband's Final Warning She Ignored.

21:00 Why She Still Shops At Target.

23:40 The 300-Email Hack Every Executive Needs.

28:30 The Customer Email That Terrifies Her Team.

31:45 The GM Who Stole From A Widow.

39:45 The 20x Multiple She Refuses To Pay.

55:15 The Old-School Fraud She Still Catches.

Car Dealership Guy Socials:

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Today's show features:

- Chris Hudson, GM at Mark Miller Subaru

- Lee Perine, VP of Partnerships at YASSI

- Scott Simons, Dealer Principal at Simons Chevrolet GMC

This episode is brought to you by:

Zurich – Zurich helps dealers operate with clarity, confidence and certainty — driving stronger performance today while protecting long‑term value. From proven F&I processes and insights‑driven training to income‑generating programs, profit participation, and risk management solutions, Zurich is built to help dealers win now — and build for what’s next. Discover more at: https://carguymedia.com/4wxv8dz

YASSI – Yassi is a national vehicle verification platform that gives dealers a single source of truth for real-time lien, title, and registration data. When a dealer runs a VIN, they see active liens, title brands, DMV holds, and registration stops as they exist right now, pulled directly from state and federal databases, not aggregated data from the last refresh. No contracts, no monthly fees, no minimums. Visit Yassi.com to learn more or email [email protected] to get started.

Check out Car Dealership Guy’s stuff:

CDG Circles ➤ https://cdgcircles.com/

CDG News ➤ https://news.dealershipguy.com/

CDG Jobs ➤ https://jobs.dealershipguy.com/

CDG Recruiting ➤ https://www.cdgrecruiting.com/

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Everything else ➤ dealershipguy.com

Today's show features:

- Scott Morrison, Fixed Operations Director at Mercedes Benz of Hampton

- Dave Thomas, Director, Content Marketing at CDK Global

- Richard Lupo, Fixed Operations Director at Apple Tree Honda and Acura

This episode is brought to you by:

Uber For Business – Not every service customer needs a loaner. Uber for Business gives your dealership a lower-cost courtesy ride option for customers whose vehicles are in the shop. Same convenience, less overhead. Book a demo and they’ll buy you lunch with an Uber Eats gift card. Visit https://businesses.uber.com/CDG to get started.

CDK Global – CDK Global empowers dealers with the tools and technology they need to build deeper relationships with customers and sell and service more cars. Visit https://www.cdkglobal.com/

Check out Car Dealership Guy’s stuff:

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CDG News ➤ https://news.dealershipguy.com/

CDG Jobs ➤ https://jobs.dealershipguy.com/

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Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠

Everything else ➤ dealershipguy.com

In this episode of the Industry Spotlight, joining host Sam D’Arc are Nathan Johns, CFO of Smith Auto Group, and Justin Feist, President of Auto Dealer Payments, to discuss how credit card processing is the "last frontier" of dealership expense management, yet most CFOs struggle to decipher their 20-page monthly statements.

This conversation pulls back the curtain on how processors use "price creep" to erode margins and why dealerships are structurally disadvantaged in the world of chargebacks.

We break down how to audit your effective rate and implement a defense strategy to reclaim lost profit without selling a single extra car.

This episode of the Car Dealership Guy Podcast is brought to you by Auto Dealer Payments.

Auto Dealer Payments - Auto Dealer Payments exclusively works with automotive dealerships, providing simple, transparent, and best-in-class support for payment processing. Visit @ here for more information and to schedule a meeting.

Check out Car Dealership Guy’s stuff:

For dealers:

CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Fix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For industry vendors:

Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Topics:

04:20 Why Credit Card Processing Never Gets Audited.

05:40 The 20-Page Statement Nobody Reads.

06:05 Why Your Processor Only Lowers Rates When You Leave.

07:10 The Line Item That Made Justin Investigate.

08:00 Why Dealerships End Up In 1-800 Support Hell.

09:30 The “Local Relationship” Costing You Thousands.

11:45 Why Chargebacks Hit Service Departments Hardest.

12:45 Guilty Until Proven Innocent.

14:40 The 20% Win Rate That Can Jump To 80%.

16:00 The $5,000 Monthly Chargeback Exposure.

18:40 Why Your Processor Raises Rates Twice A Year.

24:30 The $21,000 Per Million Hidden Cost.

Car Dealership Guy Socials:

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In this episode of the Industry Spotlight, joining host Sam D’Arc are Dennis Gingrich, Sales and Finance Director at the Niello Company, and George Chamoun, CEO of ACV Auctions to discuss the shift from gut-based appraisals to VIN-specific data science and how Niello Company exploded their lead volume by democratizing trade-in values.

George breaks down why traditional inventory management is dying and how automated service drive inspections are uncovering hidden $8,000 mistakes before they hit the books.

This conversation highlights the tension between "the artist" manager and the machine, proving that transparency is the ultimate tool for dealer retention.

This episode of the Car Dealership Guy Podcast is brought to you by ACV Auctions.

ACVAuctions - ACV is on a mission to transform the automotive industry by building the most trusted and efficient digital marketplaces and data solutions for sourcing, selling, and managing used vehicles with transparency and comprehensive insights that were once unimaginable. ACV offerings include ACV Auctions, ACV Transportation, ACV Capital, MAX Digital, True360, and ClearCar. For more information about ACV, visit @ here.

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Topics:

03:25 The Tire That Broke the Old Way.

05:30 How Buying Leads Made Niello Compete Against Itself.

07:50 Why Your BMW Quote Should Match Buffalo's.

08:10 The Closing Rate That Made Dennis Switch.

12:05 Predicting Trade Value Within $100.

14:30 Why Your Gut Is Costing You Thousands.

19:55 The $8,000 Mistake Viper Caught.

21:00 600 Leads in Two Months vs. 1,299 in Twelve.

22:00 Why Inventory Management Software Is Dying.

29:00 The Guarantee That Proves ACV's Data.

38:30 Why Your Best Salespeople Should Stop Pricing Cars.

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