The entrepreneur who raised £300m for charity after cheating death - Matt Pohlson, Omaze
Matt Pohlson is the co-founder of Omaze, a platform that’s raised over £300m for charity through once-in-a-lifetime prize draws. Matt shares how a life-changing moment shaped his mission, the business model behind giving away luxury homes and cars, and why storytelling and consistent advertising have fuelled Omaze’s success. Plus, the challenges of the founder journey and his advice for aspiring entrepreneurs.Timestamps:00:00 - Intro00:32 - Matt’s near death experience03:08 - How a near death experience has changed Matt06:56 - Omaze origin story10:18 - Shifting from US celebrity to UK focused prizes13:24 - Do Omaze buy the houses, cars and luxury items?14:22 - The business model of Omaze18:09 - Why storytelling is so important for Omaze24:52 - Why Omaze make so many ads28:16 - Omaze’s advertising success through consistency31:27 - The most challenging parts of Matt’s founder journey33:59 - Matt’s advice to aspiring founders
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39:12
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39:12
Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD
Is Jaguar’s bold rebrand a stroke of genius or marketing madness? We sit down with Rawdon Glover, Managing Director of Jaguar, to unpack the strategy behind one of the most dramatic relaunches in automotive history. From pausing sales to redesigning the brand from the ground up, Rawdon shares how Jaguar is reinventing itself for a younger, electric-first generation and talks about the visceral response from the launch video.Timestamps00:00 - Intro00:53 - Rawdon’s journey into the automotive industry02:34 - A challenging time to be at the helm of Jaguar04:03 - Deciding between evolution and revolution at Jaguar09:05 - Why new car buyers are getting younger12:23 - Making the decision to rebrand Jaguar15:45 - Creating differentiation in the age of electrification18:46 - Designing the new Jaguar24:43 - What the Jaguar Owners Club think of the new car27:27 - The polarising Jaguar launch video33:14 - Dealing with the visceral reaction to the rebrand36:22 - How Jaguar will launch the car39:29 - Choosing to pause selling cars41:28 - Waymo’s partnership with Jaguar45:04 - When will the new Jaguar go on sale
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48:34
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48:34
Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision
In partnership with NBCUniversal, we sit down with Tyler Bahl, CMO of Activision, to explore what it takes to market some of the world’s most successful games, from Call of Duty to Tony Hawk Pro Skater. Tyler shares insights on launching blockbuster titles, the evolving gaming landscape in 2025, and how livestreaming, esports, and AI are transforming the industry. Plus, lessons from 23 editions of Call of Duty, surprising audience insights, and working directly with icons like Tony Hawk.Timestamps00:00 - Intro00:54 - Tyler’s time at Quibi02:33 - State of the gaming industry in 202504:14 - Tony Hawk Pro Skater Surprise05:35 - The demographics of the video game consumer08:16 - How to launch a video game10:47 - How live streaming and esports has transformed video gaming14:10 - Ratio of male vs female video game players16:28 - Is video game success due to the product or the marketing?18:00 - The success and longevity of Call of Duty19:13 - Maintaining marketing success after 23 editions of Call of Duty20:36 - “The Replacer” campaign execution and success22:21 - Measuring success23:28 - How Activision do partnerships for game launches25:35 - How Activision makes sports games27:39 - Future sports games from Activision29:42 - What impact is AI having on gaming?31:40 - Working with Tony Hawk on the launch of the new game32:46 - Lesson’s from Tyler’s career
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43:22
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43:22
Marketing secret sauce with Kraft Heinz CMO Todd Kaplan
In this episode, produced in partnership with NBCUniversal, we sit down with Todd Kaplan, CMO of Kraft Heinz, to uncover the marketing “secret sauce” behind some of the world’s most iconic brands. Todd shares lessons from driving 21 quarters of growth at Pepsi, why simplicity beats complexity in marketing, and how he’s bringing an entrepreneurial spirit to Kraft Heinz. We also dive into working with agencies, building in-house creative, and what makes a truly great CMO.Timestamps00:00 - Intro00:30 - Todd’s background01:41 - How Pepsi achieved 21 consecutive quarters of growth02:36 - Pepsi’s approach to innovation04:22 - Battling short term vs long term in innovation05:20 - From 18 years at Pepsi to joining Kraft Heinz06:41 - Encouraging an entrepreneurial culture within Kraft Heinz09:10 - Having an in house agency at Kraft Heinz12:10 - Todd Kaplan’s tips for working with external agencies16:28 - Why consistency of the brand is important for Kraft Heinz18:55 - Creating marketing that actually works24:39 - The best marketing is simple27:44 - What makes a great CMO?
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30:45
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30:45
How Guinness became No.1, the power of sporting partnerships & the “Diageo way” to build brands - Grainne Wafer
In partnership with NBCUniversal, we sit down with Grainne Wafer, Global Category Director (Beer, Vodka, Liqueurs) at Diageo, to explore how one of the world’s biggest drinks companies drives growth and builds iconic brands. Grainne shares the trends shaping the beverage industry, the transformation of Baileys, and how Diageo manages a portfolio of global powerhouses like Guinness. We also discuss the value of sports sponsorships, the rise of Guinness 0%, and why marketing effectiveness is always on tap.00:00 - Intro01:19 - What are the trends in the beverage industry?03:25 - What are the up and coming portfolio brands for Diageo?05:01 - How does Diageo manage brands internally?06:30 - Is Diageo going to sell Guinness?08:42 - What’s behind Diageo’s 17% YoY growth?12:03 - Guinness sport activation with Rugby and Football12:36 - How Guinness 0% is so close to the original14:23 - Guinness’ sponsorship of Football and Rugby16:26 - How to do measure the value of a sponsorship of the Premier League17:39 - When the UK ran out of Guinness18:08 - Sponsoring the Women’s Six Nations21:44 - How Diageo broadly measures the impact of marketing23:57 - Baileys celebrates 50 years25:22 - How Baileys was transformed27:23 - The Diageo way of brand building31:38 - Grainne’s advice to CMOs
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