Open Residency

Georgios Frangulis is giving you The Oakberry Franchise Playbook, every framework and unit economics breakdown from the episode in one free PDF → https://openresidency.com/georgios-frangulis-playbook?utm_source=youtube&utm_medium=description&utm_campaign=georgios_frangulis_playbook
In this episode, we sit down with Georgios Frangulis, founder of Oakberry, to break down how he built a 1,000-plus location franchise empire across 50 countries starting from a 60-square-foot kiosk in Brazil. He walks through the full franchise model, unit economics, verticalization, and the Amazon supply chain that became his moat.
We also go deep on the Le Mans FC acquisition, the F1 and tennis sponsorship strategy that built the brand without direct-response spend, and how he stays in startup mode at $300M in revenue. All signal, no fluff. Enjoy!
📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: info@openresidency.com
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00:00:00 Trailer
00:01:05 Franchising 101
00:04:19 What Franchisees Actually Get
00:07:53 Royalties, Fees, Marketing Fund
00:12:13 The Multi-Unit Franchisee Playbook
00:13:27 Unit Economics, 15 to 18 Percent EBITDA
00:18:31 Why Oak Berry Went Corporate in the US
00:25:01 Master Franchise Structure Explained
00:42:04 Verticalization, the $15M Factory Bet
00:49:41 The Amazon Supply Chain
00:55:47 The Origin Story, Cancer, and First Store
01:06:45 The Insurance Check That Started It All
01:19:52 F1 Sponsorship ROI per Market
01:22:52 Tennis, Indian Wells, and $500K in 9 Days
01:27:35 Le Mans FC and the Sports Investment Thesis
01:40:53 Prompt Shop and the AI Marketplace
01:44:31 Quickstrike Questions

Chris Voss is giving you The 10 Lines Negotiation Playbook, every phrase, framework, and sequence from the episode distilled into one free PDF → https://openresidency.com/chris-voss-playbook?utm_source=spotify&utm_medium=description&utm_campaign=chris_voss_playbook
In this episode, we sit down with Chris Voss, former FBI lead hostage negotiator and author of Never Split the Difference, to break down the 10 negotiation lines that flip any deal. Chris walks through exactly why 'Have you given up on X?' gets a response in two minutes, how the Accusations Audit disarms resistance before it starts, and the Ackerman bargaining sequence that anchors every number in your favor.
We also go deep on tactical empathy vs. sympathy, the three conflict types and how silence works differently on each, and why the last impression outranks the first. Applied negotiation from the FBI interrogation room to your inbox. Enjoy!
📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: info@openresidency.com
Ambitious individuals from all over the world are leveling-up in The Black Swan Community every single day. Accept your free invite: https://join.blackswanltd.com/
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beehiiv - Use code MARK30 for 30% off
Link: https://beehiiv.link/209nk8
00:00:00 Trailer
00:00:59 Have You Given Up On X
00:03:00 Why No Beats Yes Every Time
00:04:35 The Three Responses After Sending It
00:12:00 The Landscaper Story and How Am I Supposed To Do That
00:13:09Forced Empathy and the SpaceX Story
00:20:45 Is Now a Bad Time to Talk
00:25:40 Is It a Ridiculous Idea
00:29:00 The Accusations Audit
00:37:35 Your Offer Is Very Generous
00:42:30 The $10M Ransom Story and That's Right
00:49:45 What Makes You Ask
01:17:25 Labels vs. Mirrors
01:27:40 Ackerman Bargaining
01:35:40 The Three Voices
01:46:00 Trump vs. Obama, Who Negotiates Better
01:48:05 Quickstrike Questions

Dom Iacovone broke it down in our conversation. We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/dom-iacovone-playbook
In this episode of Open Residency, we sit down with Dom Iacovone, the American CEO of The Quality Group — the holding company behind Raw Nutrition, Bum Energy, and a portfolio of brands including Cadence, 3D, Revive, and his newest launch, Onside. Dom breaks down how he went from "running and gunning" as a founder to operating at an entirely different level after the acquisition, and the systems that let him run 15+ companies at once.
We also go deep on building a C-suite you can actually delegate to, the unglamorous truth about selling a company, and the full story behind Onside — the men's care brand with Jayson Tatum that landed full Target end caps. All signal, no fluff. Enjoy!
📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com
🎯 Powered by Ketone-IQ The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: https://ketone.com/openresidency
beehiivUse code MARK30 for 30% offLink: https://beehiiv.link/209nk8
00:00 Trailer01:25 Becoming a CEO: Before vs. After the Deal04:43 The Sustainable Growth Model (SGM) Explained12:44 Ops, Stage-gate Innovation, and Product Strategy22:05 Leadership Philosophy: Delegate and Elevate24:29 Preparing Your Company for an Exit27:50 The Acquisition Process and Due Diligence30:02 Rolling Over Equity and Strategic Partnerships35:04 The Marketing Strategy For Dom That's Actually Winning39:55 The Shift to TikTok and E-commerce Spillovers49:50 The Future: AI and the Importance of Relationships52:04 Athlete Education and Personal Brand Building01:01:28 Biggest Marketing Mistake

Peter Rahal broke it down in our conversation. We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/peter-rahal-playbook?utm_source=spotify&utm_medium=description&utm_campaign=peter_rahal_playbook
In this episode of Open Residency, we sit down with Peter Rahal, founder of David and the operator who built and sold RXBAR for $600M. 255 days into David, Peter has already raised at a $725M valuation, survived a viral lawsuit, and acquired the most important ingredient innovation in food.
We unpack how Peter scaled from zero to $100M run rate at lightning speed, the brand brief behind David, why "obvious but true" ideas kill campaigns, and the "consumer surplus" framework he believes is the real moat in product development. A masterclass in branding, supply chain, and second-time founder discipline. Enjoy!
📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: info@openresidency.com
🎯 Powered by Ketone-IQ - The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: https://ketone.com/openresidency
beehiiv - Use code MARK30 for 30% off
Link: https://beehiiv.link/209nk8
00:00:00 Trailer
00:00:59 The 150 Calorie Lawsuit
00:05:21 Epogee - The Most Important Ingredient Innovation
00:13:12 0 To $100M In Under A Year. The Marketing Behind David
00:29:24 Why Celebrity Doesn't Sell Product Anymore (And Who Does)
00:31:34 As A Second Time Founder, What Advice Can You Give To Founders?
00:39:20 Some Say Your Branding Is Polarizing, How Did You Come Up With It?
00:53:34 Holistically with David, What Was Your Strategy On Retail?
01:04:09 The Story Behind RX Bar And How He Sold For $600M
01:36:40 The Roadmap Ahead For David?
01:46:04 Quickstrike Questions

Michael Brandt is giving you The Ketone-IQ Playbook → https://openresidency.com/michael-brandt-playbook?utm_source=youtube&utm_medium=description&utm_campaign=michael_brandt_playbook
In this episode, we sit down with Michael Brandt, co-founder and CEO of Ketone-IQ, to talk about how he's building the category around what he calls the fourth macronutrient: ketones. Michael ran a 2:35 marathon, studied engineering at Stanford, and spent years in the early biohacking scene before betting everything on a molecule most people had never heard of.
We talk about how Michael structures seven-figure influencer deals, why he leads with vibes over contracts, why whitelisting from a partner's handle beats brand accounts every time, and how a single shoot day gets cut into 16 pieces of mid- and late-funnel creative. This episode is packed with good stuff, so enjoy!
Ketone IQ - The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: https://ketone.com/openresidency

TIMESTAMPS:
00:00:00 Trailer
00:00:54 Why 50%+ of Budget Goes to Partnerships — Not Meta
00:01:36 What Is a Ketone? The Fifth-Grade Version
00:05:05 How Do You Pick A Partner? The Vibes-First Framework
00:16:55 Whitelisting - What Percent of Your Meta Ads Are Partner Ads?
00:29:02 The Secret Sauce Of The QR code
00:37:43 What Does A Successful Retail Pitch Actually Look Like?
00:44:21 What's The Biggest Thing You Learned In Retail?
00:48:31 When's The Right Time To Go From D2C To Retail?
00:55:06 What Does Product Development Look Like For Ketone IQ?
01:02:46 What Are The Biggest Mistakes Founders Make In Product Development?
01:06:41 How Do You Use Data And Metrics To Inform Your Products?
01:08:55 The Ketone-IQ Principles And How It Defines Their Company Culture
01:24:17 You've Raised $13 Million, What Was The Most Important Lesson?
01:40:11 What's The Biggest Learning Lesson About Leadership At Scale?
01:50:22 You Run A Sub-6 Min Pace For A Marathon. How Has That Bled Into Your Business?
01:56:28 Quickstrike Questions
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📬 GET IN TOUCH WITH OPEN RESIDENCY
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: info@openresidency.com