The Colin and Samir Show

Today on The Colin & Samir Show we sit down with Paddy Galloway, the YouTube strategist behind over 10 billion views for channels like Red Bull, Jesser and the Philadelphia Eagles. Paddy comes back every year with fresh data, and this time he brought graphs on what he calls the great device shift, the move of YouTube viewership from phones to TV screens. We get into how that shift is reshaping the YouTube homepage, what actually counts as a lot of views in 2026, the difference between formats and shows, and what's working right now for creators. We also talk about how AI is already showing up on YouTube and why editorial curation might be coming back as upload volume keeps climbing.
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In this episode of The Colin & Samir show we overanalyze one of MrBeast's highest viewed videos ever, a Russian dance TikTok that initially confused us. The video sparked a much larger discussion about views on the internet today and what creators should care about.
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Four words got Hank Green accused of using AI, and the backlash hasn't stopped. We brought five voices into the room to argue about where the line actually is , thumbnails, outlines, dubbing, research, plus the generational divide nobody's naming, and three principles we landed on for creators using AI.

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"Companies are bought, not sold." That's the mindset John Coogan and Jordi Hays say got them a nine-figure acquisition from OpenAI, without ever trying to sell.

Recorded live at Press Publish LA, this is our second sit-down with the TBPN guys, but the first since the deal went public. Two years ago they were building a daily live show from scratch. Now they've sold it to OpenAI for nine figures, and they're breaking down exactly how they got there.

We get into:

Why they chose to nichemaxx in a world full of view-maximizers

The importance of having a “golden retriever” mindset

Why they never tried to sell the company, and how that gave them leverage

What their role at OpenAI actually is

It's a candid look at how staying disciplined about who you're serving can be worth more than chasing scale.
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Creator ad spend is hitting thirty-nine billion dollars in 2026, and traditional video reads are no longer the standard. In this episode, we break down our new partnership with Lexus and we outline the four ways creators are making money with brands today:

As distribution for brand reach.

As talent for native likeness.

As directors and creatives using platform expertise.

As consultants bridging the gap between major corporations and internet culture.

Lastly we review some of our favorite creator ads on YouTube with our story produce Conor.
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