47. My Mom's 7-Figure Business Wisdom - with Dr. Joey Liu
My parents built a seven-figure business in Korea starting at age 50, almost completely broke, with zero business experience. And I'm telling their story for the first time.Listen to hear more about:What happened when my parents put their home up as collateral with almost no money leftThe shocking move my mom made with money after a devastating tax penalty — and why it changed everythingWhy the Western obsession with ROI might be costing you longevity (and what to focus on instead)How my mom practices the feng shui of moneyMy sister-collaborator Dr. Joey Liu joins me to unpack this wisdom through Taoist and Buddhist lenses — and we're inviting you to run it through your own ancestral paradigms too. ---Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcwApply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth
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46. Rescue your dreams from capitalism: visioning at the scale that your ancestors meant for you - with Dr. Joey Liu
Capitalism taught you that "generational wealth" is the pinnacle of success. But what if that vision is actually a trap designed to keep you stuck?Your ancestors might be crossing their arms and giving you a side-eye, asking: "Really? Is that all you think you're here for?"Listen to hear more about:How to think at the scale that your ancestors knew (but capitalism made you forget)Why whatever you're doing now is a fraction of what you're capable of — and what your ancestors have marked you forQuestions that will get you thinking at the scale that you're meant forHow to hold way bigger visions in your mind without collapsingIf something stirs in you as you listen to this — pay attention. That's how you know you're marked for more.---Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcwApply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth
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45. Revolutions need revenue: LIBERATORY PRICING - with Dr. Joey Liu
You don't have to choose between extractive capitalist pricing and guilt-driven discounts that burn you out.We offer you a third way: liberatory pricing, which allows your business to thrive as an engine for redistribution.Listen to hear more about:How fear and imposter syndrome masquerade as virtueThe hidden costs of discount culture and scholarship programsThe game-changing redefinition of what "accessible" meansWhat equity looks like at different business stages: early, intermediate, and matureYour ancestors dreamed of you being abundantly resourced. May you live into the vision they are holding you in. ---Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcwApply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth
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44. Why I raised my course price from $460 to $3000
In the planning stage my new course, Ancestral Wealth, I told my mom that we'd be selling it for $460. Her next words to me were — no joke — "That's an embarrassment." Um. Excuse me. What?What followed was a conversation that cracked my brain open — about accessibility, investment, transformation, and the uncomfortable truths I'd been avoiding. Listen.---Ancestral Wealth starts December 9th. Applications are open now.https://play.simonegraceseol.com/ancestral-wealth
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43. Unlearning scarcity: How to steward big money - with Dr. Joey Liu
You can have the most beautiful vision for change — but without material resources, your vision can't go very far. Dr. Joey Liu and I chat about why good-hearted people have been systematically kept away from money, and what becomes possible when we step into our power as stewards of capital.Listen to hear more about:Why scarcity is a lie... there's actually a f*ck ton of money in the worldWhy decolonization REQUIRES massive amounts of capitalWhy business gives you autonomy over capital in ways that grants and nonprofits never willThe spiritual work of expanding your capacity to generate and redistribute wealthSo many of us have been taught that caring about money corrupts you.This episode offers a different path — one where your ambition to build wealth is in service to your community and your ancestors' dreams.---Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcwApply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
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