Valor Coffee Podcast

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep174

What if the thing making your coffee taste like watermelon or peach isn't fermentation at all? I sat down with my business partner Ethan, our green coffee buyer, to talk through what might be specialty coffee's biggest lie right now: co-fermented coffee. We break down the real difference between true co-fermentation, infusion, and flavored coffee. This isn't us telling you what to buy; it's us being honest about what we now ask before we buy it ourselves.

This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep174
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777
Follow Lynden: https://www.instagram.com/lyndenbelzer/

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep174

Lynden is the mastermind behind our social media at Valor, and this episode she finally breaks down how she does it. From posting store hours as an unpaid intern to building a brand that's pulled in 26k followers, Lynden shares what actually moves the needle on Instagram in 2026. We get into why the algorithm is rewarding lo-fi content over polished, why selling on your feed kills engagement, and whether a coffee shop even needs a "global brand" to grow. We talk trends, founder content, and some random content that outperformed every latte photo we've ever taken. If your coffee shop's Instagram feels like a chore or you are struggling to find a consistent workflow, this one's for you.

This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep174
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777
Follow Lynden: https://www.instagram.com/lyndenbelzer/

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep173

So you want to open a coffee shop? Before you sign a lease, let us try to talk you out of it, or at least make sure you know what you're actually signing up for. In this episode we play devil's advocate on our own dream job: managing a revolving door of 20 somethings, why "I'll roast my own coffee to save money" is really just starting a second, harder business, and why permitting alone can cost more than your whole buildout depending on where you live. We get honest about the money, the messy math of business partners, and the gap between loving coffee and loving running a coffee shop. If you still want to open one after this, we'd genuinely love to help.

This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep173
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep172

Joey's been running our catering operation for a year and a half and has somehow not quit. In that time we went from 3 events a month to 30, hit $239k in revenue, and learned basically everything the hard way. We're breaking down real numbers, real pricing, permits, equipment, staffing, and how to actually get bookings. No fluff, just the stuff we wish someone told us before we started this epic journey. Come hang!

This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep172
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep171

We just celebrated 10 years of Valor Coffee with a trip to New York and dinner at Eleven Madison Park AKA the restaurant behind two of the most talked-about hospitality books in the industry. In this episode we break down the full experience, what they did that nobody else does, and how it's shaping the way we think about our own cafes. If you're in coffee or just work in any form of hospitality, this one will be well worth your time.

This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep171
Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠
Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠
Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠
Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠
Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠
Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777