In this episode of Two and a Half Gamers, we break down one of the strangest success stories in mobile gaming right now — Yarn Loop.
Despite having a relatively small player base, the game is already generating millions in revenue, driven by strong Tier 1 users, efficient monetization, and heavy AppLovin scaling strategies.
We explore how this “Pixel Flow-inspired” puzzle game evolved into a top performer, why iteration beats originality in today’s market, and how studios like Spyke are building scalable puzzle machines using templates, AI, and ruthless execution.
🧠 Key Takeaway
You don’t need millions of players to win. You need the right players, the right monetization, and the right UA strategy.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA
Chapters
00:00 Why this game makes no sense
01:30 Millions in revenue with low DAU
03:00 What Yarn Loop actually is
05:00 Pixel Flow vs Yarn Loop comparison
08:00 Why cute visuals matter for CPI
11:00 The “slinging” mechanic explained
14:00 Difficulty curve and retention design
17:00 Spike’s puzzle template strategy
20:30 LiveOps advantage vs competitors
23:00 Revenue breakdown and Tier 1 focus
27:00 Puzzle genre explosion in 2026
30:00 Competitors: Pixel Flow, Magic Sword
33:00 AppLovin scaling and ad revenue debate
37:00 Creative strategy breakdown
40:00 Legal risks and copycat strategy
42:30 Final verdict — how big can this get?
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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