Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!
He Built a $120K App in 6 Months, Then Sold It Within a WeekLotanna "Lotts" Ezeike doesn't chase unicorns. He finds proven app concepts, adapts them for underserved markets, and exits fast. His latest? Praycreen — an app that makes you pray before unlocking your phone. It hit $120K ARR in 6 months and got acquired within a week of him tweeting about it.In this episode of The Superwall Podcast, Lotts breaks down his repeatable system for building and selling apps: from finding viral TikTok formats that drove 70% of installs to running Meta ads at 39 cents per install in the US market. While most people struggle to build their first successful app, Lotts has sold four.We cover:Why he copied One Sec's breathing mechanic for Christians (and made $120K ARR)The single TikTok video that drove 70% of all app installsHow to turn organic content into profitable paid adsWhy ads beat subscriptions when conversion is low but retention is highExit strategy: why he takes the 3rd highest offer if it closes fastTwitter ads targeting celebrity pastor followers at 2 cents per installThe faith space goldmine: from Bible games to survival appsWhy you should get your "first nut" before chasing millions in ARRWhether you're building your first app or looking for repeatable systems to scale, this episode shows you how to spot opportunities in underserved markets and turn them into six-figure exits.Start building paywalls in 10 minutes: https://superwall.com/ Join Consumer Club: https://joinconsumerclub.com/Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show? If you're finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more people discover these conversations.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.comFollow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...
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Eunice Lai - This 20yr old girl is a marketing genius…
This 20-Year-Old Cracked the Code on Viral Startup MarketingMeet Eunice Lai — the college student who became CMO of Series, racked up 3M+ impressions across LinkedIn and Twitter, and turned Hinge conversations into viral marketing gold.In this episode of The Superwall Podcast, Eunice breaks down the unconventional tactics that got investors sliding into her DMs: from converting dates into actual users to hosting New York Tech Week events that pulled 3,000 RSVPs. Her Instagram reels have hit 2M+ views, and she's become the poster child for why every startup is hunting for "the right cracked 20-year-old TikToker."We cover:How her first tweet got 20 likes (and why that's actually huge)The Hinge dating strategy that turned into viral Twitter contentWhy doing the opposite of what's trending actually worksThe "calm content" format that's converting 200+ followers per postHow to "borrow clout" through smart collaborationsManaging creative talent: when to be prescriptive vs. letting them cookWhy LinkedIn is the most undervalued channel for building a brandThe shift away from loud content and what's coming nextWhether you're a startup looking to hire your first content person or trying to crack organic growth yourself, this episode reveals the mindset behind Gen Z's most effective marketing strategies.Start building paywalls in 10 minutes: https://superwall.com/ Join Consumer Club: https://joinconsumerclub.com/Learn more and create a free account at superwall.com Follow us on X: @SuperwallEnjoying the show? If you're finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more people discover these conversations.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.comFollow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...
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Asher Herbstman & Thatcher Clough - I Built a $30k/mo App That Helps You Quit Smoking
How Two Founders Tripled Revenue to $30K/Month by Obsessing Over One ThingWhat if I told you there were two founders who tripled their app revenue in 8 weeks? Meet Asher and Thatcher, creators of Clear 30 — a science-based addiction recovery app that went from $10K to $30K monthly by systematically testing everything.In this episode of The Superwall Podcast, Asher and Thatcher break down their entire playbook: the ad creatives that bombed versus ones that converted at 3x the rate, onboarding flows that led straight to paid subscriptions, and the single paywall change that boosted conversions from 20% to 30%.They documented every experiment, tracked every metric, and figured out exactly what psychological triggers turn a curious user into a paying customer in the addiction recovery space.We cover:Why 85% of users decide to pay in the first 5 minutesThe paywall change that jumped conversion from 20% to 30%The "review hack" that took them from 50 to 1,000 App Store reviewsHow they anchor pricing against users' current spending habitsWhy transparency about cost actually increases conversionsThe value equation: Dream Outcome × Likelihood ÷ (Time + Effort + Sacrifice)Ad creative insights: why age matters more than they expectedIf you've got a consumer app stuck in revenue limbo, this episode might be your roadmap out. From complete beginners to $30K monthly, Asher and Thatcher show you the systematic approach that works.Start building paywalls in 10 minutes: https://superwall.com/ Join Consumer Club: https://joinconsumerclub.com/Learn more and create a free account at superwall.com Follow us on X: @SuperwallEnjoying the show? If you're finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more people discover these conversations.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.comFollow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...
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Peter Gillan - My App Makes $600k/Year Using This Easy Growth Strategy (copy me)
How Three Engineers Hit $600K ARR Using One "Accidental" TikTok FormatMost workout apps die in obscurity. These guys accidentally discovered a six-second video format that's pulled over 300 million views — and they're still using it years later.In this episode of The Superwall Podcast, we sit down with Peter, co-founder of Stronger Now — a gamified workout tracker that hit $600K ARR with three engineers and zero marketing experience.Peter breaks down the systematic approach they used to go from a bathroom break TikTok to consistent viral content, including the "fade-in" format that hacked Instagram's algorithm and the accidental bug that became their biggest monetization breakthrough.We cover:The six-second format that generated 300M+ viewsWhy their biggest revenue boost came from an accidental paywall bugHow to horizontally scale viral formats across multiple accountsWhy product design should prioritize screenshots over UXThe science of breaking down viral content into testable componentsHow network effects become your moat when anyone can vibe code an appWhether you're launching your first app or trying to crack organic growth at scale, this episode shows you how three engineers with zero marketing background systematically turned content creation into a repeatable growth engine.Start building paywalls in 10 minutes: https://superwall.com/ Join Consumer Club: https://joinconsumerclub.com/Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show? If you're finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more people discover these conversations.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.comFollow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...
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Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy
How This App Hit $2M ARR Using TikTok, Micro-Influencers, and One Simple StrategyWhat does it take to scale a consumer app to $200K monthly revenue with a team of just three people? In this episode of The Superwall Podcast, we sit down with Dan, founder of Massive — an AI-powered job application tool that's processed over 10 million applications and built a repeatable growth engine using UGC, paid ads, and relentless experimentation.Dan shares the exact playbook he used to go from a viral LinkedIn post to $2M ARR, including the mistakes that cost him months of wasted effort and the frameworks that finally unlocked scalable growth.We cover:Why waitlists are useless (and what to do instead)The "Career Dave style" format that consistently goes viralHow to target the right audience in the first 3 secondsThe 80/20 rule of UGC: copy what works, experiment with 20%Why some videos get 11M views but zero conversionsThe shady (and illegal) tactics happening in app marketing right nowHow to turn $1-2K into your first paying customersWhy indie hackers get stuck (and how to break through)Whether you're launching your first app or stuck at $10K MRR wondering what's next, this episode gives you the tactical frameworks to scale faster without burning cash on tactics that don't work.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show? If you're finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more people discover these conversations.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.comFollow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
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