The Hidden 20%

In this episode, Ben sits down with bestselling author, psychologist and behaviour change expert Shahroo Izadi for a deep, honest conversation about ADHD, addiction and how habits really form.Diagnosed with ADHD later in life, Shahroo reflects on how years spent working in addiction services helped her make sense of her own impulsivity, shame cycles and coping strategies - long before she had the language for neurodivergence. Together, Ben and Shahroo unpack why addiction is often misunderstood, how neurodivergent brains are especially vulnerable in a frictionless modern world, and why behaviour change isn’t about willpower or fixing yourself.This is a compassionate, practical conversation about trust, self-belief and designing habits that work with your brain - not against it.Join us at hidden20.org/donate.________Host: Ben BransonProduction Manager: Phoebe De LeiburnéVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson GreenbergHead of Marketing: Kristen Fuller00:00 Introduction01:26 Shahroo Izadi’s ADHD Diagnosis & Personal Journey08:12 ADHD, Neurodivergence & Addiction: What’s the Link?11:44 Is Addiction a Disease — or a Coping Strategy?13:04 Why Willpower Fails: Understanding Habit Formation16:50 ADHD vs Autism: Impulsivity, Dopamine & Delayed Reward19:08 ADHD & Addiction: Shahroo’s Framework for Sustainable Change29:18 Trusting an ADHD Brain After Years of Self-Criticism33:33 Applying Behavioural Psychology to Living With ADHD36:15 The ADHD Tax: Shame, Avoidance & Hidden Costs39:25 External Dependence, Coping Mechanisms & Control42:03 Shahroo’s 3 Practical Tips for Lasting Behaviour Change52:13 Ben on Addiction & Recovery: Choice Without Deprivation58:47 What We Still Get Wrong About Addiction & Neurodivergence1:02:02 Healthy Habits vs Addiction: Where’s the Line?1:07:21 Addiction, ADHD & Autism: What Needs to Change Systemically1:15:20 Shahroo’s Green Dot BadgeThe Hidden 20% is a charity founded by AuDHD entrepreneur, Ben Branson.Our mission is simple: To change how the world sees neurodivergence.No more stigma. No more shame. No more silence.1 in 5 people are neurodivergent. That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.Join us at hidden20.org/donate.Become a monthly donor.Be part of our community where great minds think differently.Brought to you by charity The Hidden 20% #1203348______________Follow & subscribe…Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20charityBen Branson @seedlip_benShahroo Izadi @shahroo_izadi www.shahrooizadi.co.ukIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

As another year closes, we’re taking a gentler approach to New Year’s thinking. In this special episode, Ben is joined by familiar voices from across the year and a hint of who’s to come in 2026 - as he sits down with clinicians, creators, advocates and friends of The Hidden 20% to talk about goals, not resolutions.From Dr Renata Fialho to Shahroo Izadi, Céin McGillicuddy, Dr Alison Lennox, Dr Josephine Neale and Tony Lloyd, each guest reflects on what they’re carrying forward into 2026 and what they’re intentionally leaving behind.Together, we unpack why “resolutions” can feel loaded, deficit-focused and unrealistic for neurodivergent brains, and why goals rooted in compassion, flexibility and self-trust tend to work better.This is a calm, grounding end-of-year listen - focused less on fixing yourself, and more on meeting yourself where you are.From all of us at The Hidden 20%, thank you for your support this year - we’ll see you in 2026. 🟢Join us at hidden20.org/donate.________Host: Ben BransonProduction Manager: Phoebe De LeiburnéVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson GreenbergHead of Marketing: Kristen Fuller00:00 Introduction1:15 A Neurodivergent Rethink of New Year’s Resolutions with Dr Renata Fialho4:25 Sam Branson on Realistic ND Goals & Letting Go of Pressure5:50 Shahroo Izadi: Neurodivergence, Money & Rewriting Financial Goals7:40 Céin McGillicuddy on ND Creativity, Balance & 2026 Intentions10:13 Dr Alison Lennox’s New Year Goals as an Autistic Psychiatrist12:19 Dr Alison Lennox: Hopes for Neurodivergence in 202622:10 The Hidden 20% Team: Community Goals for 202626:10 Dr Josephine Neale: Why “Goals” Work Better Than Resolutions for ND Brains41:42 Tony Lloyd: How I Set ND-Friendly Goals Across Life, Work & Purpose47:07 Tony Lloyd’s Three Wishes for Neurodivergence in 202648:25 Ben’s Personal New Year Goals for 2026The Hidden 20% is a charity founded by AuDHD entrepreneur, Ben Branson.Our mission is simple: To change how the world sees neurodivergence.No more stigma. No more shame. No more silence.1 in 5 people are neurodivergent. That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.Join us at hidden20.org/donate.Become a monthly donor.Be part of our community where great minds think differently.Brought to you by charity The Hidden 20% #1203348______________Follow & subscribe…Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20charityBen Branson @seedlip_benDr Renata Fialho Shahroo IzadiSam BransonDr Tony LloydDr Alison LennoxDr Josephine NealeCéin McGillicuddyIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

Our Refocus series rewinds the moments too good to miss. Short takes. Big takeaways. No attention span required.To celebrate Christmas 2025, we rewind to Carrie and David Grant talking about life post-diagnosis for Carrie, neurodivergent parenting, unmasking as a family, and how letting go of Christmas pressure can transform life for neurodivergent children and their parents.Join us at hidden20.org/donate.________Host: Ben BransonProduction Manager: Phoebe De LeiburnéVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson GreenbergHead of Marketing: Kristen FullerThe Hidden 20% is a charity founded by AuDHD entrepreneur, Ben Branson.Our mission is simple: To change how the world sees neurodivergence.No more stigma. No more shame. No more silence.1 in 5 people are neurodivergent. That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.Join us at hidden20.org/donate.Become a monthly donor.Be part of our community where great minds think differently.Brought to you by charity The Hidden 20% #1203348______________Follow & subscribe…Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20charityBen Branson @seedlip_benCarrie Grant @carriegrantsaysDavid Grant @davidgrantsays_If you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Child & Adolescent Psychiatrist Dr Josephine Neale - Clinical Director for Child and Adolescent Mental Health Services at the Priory and founder of Neale Health, the UK’s first fully online child and adolescent psychiatry service - joins Ben to unpack ARFID (Avoidant Restrictive Food Intake Disorder), a condition many people have never heard of but is increasingly recognised in autistic and ADHD individuals.Josephine explains that ARFID isn’t about weight or body image, but driven by four key subtypes: sensory discomfort, fear and anxiety (often around choking or vomiting), low appetite, or a combination of these.Drawing on her specialist work across autism, ADHD, and eating disorders, she breaks down why ND people experience food so differently, why ARFID is still often missed, and how eating difficulties can quietly build long before families know what’s happening.This conversation offers clarity, compassion, and practical tools - whether you’re navigating ARFID yourself, supporting a young person, or simply trying to better understand ND eating differences.If you would like to support us this Christmas please consider gifting from the below link to spread awareness and carry on the conversation:https://www.hidden20.org/christmas-grotto________Host: Ben BransonProduction Manager: Phoebe De LeiburnéVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson GreenbergHead of Marketing: Kristen Fuller00:00 Introduction00:48 Dr Josephine Neale: Her Background in Eating Disorders, Autism & ADHD7:20 Why Mind & Body Are Often Seen As Separate in Eating Disorders: & Why That Can Be Problematic 11:26 What Is ARFID? (Avoidant Restrictive Food Intake Disorder Explained)15:01 How Clinicians Assess ARFID 23:35 ARFID in Neurodivergent People: Autism, ADHD & Sensory Profiles25:29 The Four ARFID Subtypes: Fear, Sensory, Low Appetite & Combined29:40 What Causes ARFID? Understanding Roots, Triggers & Early Signs31:13 ARFID Fear Subtype: Anxiety, Choking Fears & Avoidance32:44 ARFID Low Appetite Subtype: Interoception & Reduced Hunger34:38 ARFID Sensory Subtype: Texture, Smell, Taste & Food Aversions48:23 Can ARFID Come and Go? Understanding Episodic Presentations50:30 Did ARFID Exist Historically? Why Modern Life May Be Increasing Cases55:36 Christmas & ARFID: How to Support People with Eating Difficulties1:01:08 ARFID at Someone Else’s House: How Families Can Navigate Christmas Day1:05:59 Dr Josephine’s Green Dot BadgeThe Hidden 20% is a charity founded by ADHD & autistic entrepreneur Ben Branson.Our mission is simple: To change how the world sees neurodivergence.No more stigma. No more shame. No more silence.1 in 5 people are neurodivergent. That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.Join us at hidden20.org/donate.Become a monthly donor.Be part of our community where great minds think differently.Brought to you by charity The Hidden 20% #1203348______________Follow & subscribe…Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20charityBen Branson @seedlip_benDr Josephine Neale @drjosephineneale www.nealehealth.comIf you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.

Christmas is often described as joyful, but for many neurodivergent people it can be overwhelming, exhausting and full of hidden pressure. In this special episode, Dr Alison Lennox returns to unpack why the festive season can feel so challenging - and how preparation, boundaries and regulation strategies can make a huge difference.Ben and Alison discuss sensory overload, disrupted routines, family expectations, social fatigue and the pressure to “perform” throughout December. Alison shares practical, compassionate advice on preparing for gatherings, setting boundaries ahead of time, creating exit plans, managing burnout, supporting ND children, and finding small moments to regulate even in busy environments.Whether you look forward to Christmas or quietly dread it, this episode gives permission to approach the season differently - with clarity, self-compassion and a plan that puts your wellbeing first.CW: This episode contains discussion of mental health crisis, overwhelm and emotional distress, particularly around the festive period.If you are struggling, in emotional distress or feel unsafe, please reach out:Samaritans (24/7) - Call 116 123 or visit https://www.samaritans.orgShout Crisis Textline - Text SHOUT to 85258Mind – https://www.mind.org.ukNHS 111 (urgent mental health support) – https://www.nhs.uk/nhs-services/mental-health-servicesIf you are in immediate danger, call 999 or go to A&E.________If you would like to support us this Christmas please consider gifting from the below link to spread awareness and carry on the conversation:https://www.hidden20.org/christmas-grottoHost: Ben BransonProduction Manager: Phoebe De LeiburnéVideo Editor: James ScrivenSocial Media Manager: Charlie YoungMusic: Jackson GreenbergHead of Marketing: Kristen Fuller00:00 Introduction00:47 Being Neurodivergent at Christmas: Why the Festive Season Is Hard3:34 Family Expectations, Routines and Holiday Pressure5:00 Why the Festive Season Can Be Overwhelming for ND People6:03 First Christmas After an ND Diagnosis: Handling Difficult Family Reactions10:24 Setting Boundaries Without Guilt & Planning Ahead to Reduce Holiday Stress14:40 Setting Boundaries Without Shame: ND Social Masking & Avoiding Burnout25:25 How to Support Neurodivergent Children at Christmas30:30 Dr Alison’s Top Tips for Setting Healthy Boundaries34:42 Dr Alison’s Festive Advice for ADHD’ers on Medication36:00 Alcohol vs Neurodivergent Brains39:50 The Importance of Preparation for ND Regulation at Christmas42:39 Managing Sensory Overload & Navigating Christmas Traditions45:54 What ND People Can Do If They or a Loved One Are in Distress48:03 Dr Alison’s Final Words of Advice: Q&A From Our ListenersThe Hidden 20% is a charity founded by ADHD & autistic entrepreneur Ben Branson.Our mission is simple: To change how the world sees neurodivergence.No more stigma. No more shame. No more silence.1 in 5 people are neurodivergent. That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.Join us at hidden20.org/donate.Become a monthly donor.Be part of our community where great minds think differently.Brought to you by charity The Hidden 20% #1203348______________Follow & subscribe…Website: www.hidden20.orgInstagram / TikTok / Youtube / X: @Hidden20charityBen Branson @seedlip_benDr Alison Lennox https://www.dralisonlennox.com/If you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity. Hosted on Acast. See acast.com/privacy for more information.