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Authority Hacker Podcast – AI & Automation for Small biz & Marketers

Gael Breton & Mark Webster - Full Stack Online Marketers
Authority Hacker Podcast – AI & Automation for Small biz & Marketers
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413 episodios

  • Authority Hacker Podcast – AI & Automation for Small biz & Marketers

    ChatGPT Astra vs Claude Fable 5.1: Which AI Should You Actually Pay For?

    04/09/2026 | 56 min
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    OpenAI finally released Astra last night, sort of. They announced it, then told almost everyone they can't have it until the weekend. Some people did get early access though, and what they've done with it is worth a look. One handed it a floor plan and got back a photoreal interior render. Another had it prep an entire video edit in Final Cut in three and a half minutes.

    So we lined it up against Claude Fable 5.1, which also shipped this week, on the things that actually matter for a business: design, writing, computer use, and how much of either model your plan lets you use before it cuts you off.

    In this episode we break down:
    → The one-shot design test: Astra vs Fable 5.1 vs Opus on the same prompt
    → Why computer use is the upgrade most business owners haven't noticed yet
    → Astra on the $20 plan with no five-hour limits, while Fable is capped at 50% of your usage
    → Anthropic's "25% permanent raise" that's really a 17% cut from September 14
    → Why we're stacking AI subscriptions instead of making our next hire

    Pick the model you can actually use, not the one that wins the chart.
    🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
    💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
  • Authority Hacker Podcast – AI & Automation for Small biz & Marketers

    You're Using the Wrong AI Model for Writing

    28/08/2026 | 59 min
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    A year ago everyone said Claude was the best AI model for writing, so that's what most of us used and never questioned again. 
    Then Gael built a blind test: two pieces of text, no model names, pick the one you like. My top three were all cheap Chinese open source models, and Claude's newest model got knocked out early. One of the winners writes a full SEO article for about 2 cents.
    Try our free AI writing blind test tool: https://www.authorityhacker.com/tools/ai-writing-model-test/
    In this episode we break down:
    → The blind writing test you can run yourself, free on our site
    → Why the best model for SEO articles isn't the best for sales emails
    → How to call these cheap models from inside Claude Code or Codex
    → AI watermarking, and which models escape it
    → ChatGPT's new triggers, multi-Gmail support, and password manager logins
    Stop paying premium prices for mid-table writing.
    Heads up: the AI Accelerator monthly price goes up Monday August 31 at midnight. Join before then and you lock in the current rate for as long as you stay.
    🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
  • Authority Hacker Podcast – AI & Automation for Small biz & Marketers

    Grok Bot Explained: AI Employees With Their Own PC

    21/08/2026 | 50 min
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    rok Bot landed this week and a surprising number of people have already switched to it. Always-on AI agents, each with their own computer in the cloud, that you talk to like colleagues in Slack.
    It's the closest thing yet to a plug and play AI employee. It's also $200 a month minimum, you can't bring your own API key, and once you've built your setup on it you're locked in. So we put it up against Hermes, the open source agent that does most of the same job for a fraction of the price, and worked out who should actually use which.
    In this episode we break down:
    What Grok Bot actually does, and why non-technical founders love it
    The $200/month lock-in and why we call it a poisoned gift
    Hermes Bot Mode, the open source alternative (think Webflow vs WordPress)
    Gael's setup where Codex installs and runs Hermes on a VPS so he never touches the server
    Should solopreneurs bother, or stick with Claude Code and Codex
    ChatGPT Computer History, which records everything you do and then tells you what to automate
    The free mystery model beating Fable on coding tests
    The tech is good. The terms are the catch.
    🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator (Join before price goes up on Sept 1st)
    💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
  • Authority Hacker Podcast – AI & Automation for Small biz & Marketers

    Google Can Now Accurately Detect Your AI Content

    14/08/2026 | 50 min
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    If AI writes your content, that content is now traceable. The EU's watermarking law came into effect this month, and Claude is already leaving a hidden signature in every piece of text it generates.

    It's not hidden characters you can strip out. It's the word choices themselves. So even if you copy and paste the text, the signature survives. SEOs are panicking that Google will use this to penalize AI content.

    In this episode we break down:
    → How the watermark hides in word choices and survives copy/paste
    → What Google will realistically do with it as a ranking signal
    → Why Gmail could start flagging AI cold outreach as spam
    → Why the scariest warnings come from people with something to sell you
    → The new Authority Hacker MCP that plugs our membership into your AI agent

    The watermark is real. Most of the fear is manufactured.
    🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
    💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
  • Authority Hacker Podcast – AI & Automation for Small biz & Marketers

    Claude Opus 5 Is Here And I Hate Working With It

    29/07/2026 | 47 min
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    Anthropic just shipped Opus 5, and on paper it beats their best models on nearly every benchmark. Then one of the first big reviews opened with "Opus 5 is here, and I hate working with it." Both things are true. We spent the week testing it inside our business to figure out which one matters for yours.

    In this episode we break down:
    → Where Opus 5 genuinely beats Fable (and where it makes more mistakes)
    → The one real unlock for marketers, interactive pages that replace blog posts
    → A full 3D game one-shotted into a single HTML file
    → Cheap specialist models on OpenRouter for volume work
    → The new ChatGPT voice mode that runs your Mac from your phone

    Use it where it's strong. Skip it where it's insufferable.
    🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
    💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
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Acerca de Authority Hacker Podcast – AI & Automation for Small biz & Marketers
The Authority Hacker Podcast has been a trusted resource in online business since 2016—voted #1 Marketing Podcast by Ahrefs and downloaded over 3.5 million times by marketers and entrepreneurs in 120+ countries.Originally focused on SEO, affiliate marketing, and online growth, our insights have helped 15,000+ business owners successfully scale through our training programs.But the game is changing. AI and automation are redefining how businesses grow, scale, and stay competitive.Now, we’re focused on helping small business owners and marketers navigate and use AI & automation to work smarter, not harder.🎙️ New episodes every 2 weeks featuring:• AI tools & automations that make your business more efficient• Real-world strategies you can implement today—no fluff, just results• Behind-the-scenes insights from successful entrepreneurs• Candid discussions from hosts Gael Breton & Mark Webster, who have worked with Fortune 500 companies, built and sold multiple businesses, and generated millions in revenueIf you want to cut busywork, automate what matters, and stay ahead in a world driven by AI, subscribe now and learn how to run a smarter, more efficient business—without drowning in tech overwhelm.▶️ Watch the video podcast on YouTube:https://www.youtube.com/@AuthorityHackerPodcast/🎥 Best moments on:👉 Instagram - https://www.instagram.com/authorityhackerpodcast👉 TikTok - https://www.tiktok.com/@authorityhackerpodcast👉 YouTube Shorts - https://www.youtube.com/@AuthorityHackerPodcast/shorts📩 Open to sponsorship offers.✉️ Contact us: mark@authorityhacker.com
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