Building Great Tech

• Falling Out Over BUSINESS - How To Repair a Toxic Working Relationship

  In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into a critical yet often overlooked issue in the startup world: the hidden costs of a toxic co-founder. Drawing on insights from Harvard Business School, they reveal that over 65% of startups fail due to co-founder conflicts, rather than market conditions or product issues. Simon and Anastasija discuss the detrimental effects of unresolved disputes, including time drains, decision paralysis, and the impact on team morale and productivity. They also share real-life stories, such as the tumultuous history of Tinder and the rise of Bumble, highlighting the importance of mutual awareness and understanding in co-founder relationships. Tune in to discover how to navigate these challenges and foster healthier partnerships in your entrepreneurial journey. Follow us on Linkedin! https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simonvhook/ Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission.

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• STREAMLINE YOUR APP - Why Your SaaS Product is OVERLOADED With Features

  In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into a startling statistic: 80% of features in SaaS products are rarely or never used. They explore the implications of this phenomenon, discussing the common pitfalls that lead teams to overinflate their product roadmaps with unnecessary features. From relying on assumptions to building for investors rather than users, Simon and Anastasija outline the nine main reasons behind feature bloat and the consequences it can have on user experience and business performance. They also provide actionable insights on how to trim existing features, reset your roadmap, and focus on what truly matters for your users. Join them as they challenge the notion that more features equate to more value and encourage a more strategic approach to product development. Follow us on Linkedin! https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simonvhook/ Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission.

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• How To Successfully PIVOT Your Business!

  In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the often daunting concept of pivoting in the startup world. With a staggering 92% of startups failing, the duo highlights the importance of adaptability, revealing that companies that pivot experience three times higher user growth than those that remain stagnant. They discuss the signs that indicate it's time to pivot, the psychological barriers that founders face, and share inspiring real-life success stories of businesses that have successfully navigated change. Tune in to discover how to pivot your tech business strategically, without feeling like a failure, and learn the essential steps to ensure a successful transition. Follow us on Linkedin! https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simonvhook/ Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission. Build better tech. Serve more customers. Scale with purpose.

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• The BEST and WORST User Feedback Methods For ANY Business

  In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the critical topic of user feedback methods. With a staggering 95% of companies collecting user feedback, they explore why only two-thirds of these companies effectively act on the data they gather. Drawing on their two decades of experience, Simon and Anastasija rank nine common feedback methods from worst to best, highlighting the importance of qualitative user research in achieving product market fit and improving profit margins. They also discuss the often-avoided topic of negative feedback, sharing insights on how embracing it can lead to significant improvements. Tune in as they provide a feedback checklist for success and share a captivating story about a Hollywood platform launch disaster that underscores the importance of understanding user needs. Follow us on Linkedin! https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simonvhook/ Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission. Build better tech. Serve more customers. Scale with purpose.

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• Building Great Tech | Trailer

  Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. 

 We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission. 

 Build better tech. Serve more customers. Scale with purpose. HOST BIO Simon Hook and Anastasija Krysa are a powerhouse duo combining deep expertise in customer experience, technology, and product design to guide businesses toward technological excellence.
 Simon Hook is a seasoned customer experience specialist, tech consultant, and entrepreneur with a proven track record of aligning technology with real customer & business needs. Having advised major organisations like British Gas, Shell Energy, and Barclays, as well as scaling tech startups, he excels in areas such as audience validation, securing product-market fit, and post-Series A growth strategies. His insights into conversion, retention, and user experience have transformed underperforming platforms into high-growth success stories.
 Anastasija Krysa brings over 15 years of experience as a product designer and business owner. She thrives on collaborative ideation and is inspired by creating engaging and intuitive solutions through experience design. Anastasija has a remarkable ability to drive positive change, as evidenced by her work with a founder who nearly lost $100K in funding, where her expertise played a pivotal role in turning the situation around. She is also an active member of TechWomen4Boards, supporting women globally in the tech space. Together, as co-hosts of Building Great Tech, they share insider strategies, battle-tested frameworks, and hard-won lessons to help founders build, scale, and monetise technology the right way. USEFUL LINKS https://buildinggreattech.com/ Our Linkedin Bio's: https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simon-hook/

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