Today's podcast explains how Cadillac is preparing for its Formula 1 debut. We discuss F1's application process, real estate projects, budgets, headcount, driver rumors, and so much more.
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10:59
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10:59
The Tour de France: How The World's Most Challenging Race Became A $150 Million Business
The Tour de France breaks bodies, burns calories, and somehow turns massive profits without charging fans a dime. Today's podcast breaks down the business behind cycling's most famous event.
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10:37
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10:37
The New Law That Could Kill Legal Sports Betting in America
Congress just passed a provision that could destroy professional gambling in the U.S. Today's podcast breaks down what it all means (and why some sportsbooks appear to be cheering it on).
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9:35
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9:35
How Louis Vuitton Took Over Sports
Today’s podcast analyzes the sports marketing strategy of billion-dollar luxury goods conglomerate LVMH. LVMH spends $300 million a year on sports, but it’s not just advertising. I break down how the luxury giant is creatively rewriting the industry's sponsorship rules with its 75 brands — including Louis Vuitton, TAG Heuer, Moët & Chandon, Tiffany & Co., and others — through partnerships with sporting events, leagues, teams and athletes. Enjoy!
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7:43
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7:43
Wimbledon's Most Interesting (And Secretive) Details
Today’s podcast is a detailed breakdown of Wimbledon. I peel back the curtain on Wimbledon’s most interesting and secretive details, and cover everything you could possibly imagine about the most prestigious tournament in tennis. This includes a breakdown of Wimbledon’s revenue streams, a look at the 160 high-tech cameras used to broadcast the event, how the groundscrew prepares the courts each year, why no matches can be played after 11 pm, the club’s membership process, and so much more. Enjoy!
Host Joe Pompliano breaks down the most interesting topics in sports business. From athlete investments to media rights deals, you'll leave each episode more informed about the business and money behind sports. Join hundreds of thousands of others and start listening today!
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