SocialMinds - A Social Media Marketing Podcast

• SOCIAL IN SIX [098]

  On this week’s trend-focused Social in Six, account manager Scarlett Carson joins Mil for a midyear lookback on the trends that are dominating social right now – and the trends to come. They dissect Pinterest’s autumn trends report, YouTube’s digital culture recap, and talk about the trends they think will sustain in 2025.   They also break down the hottest new updates, like Instagram adding new analytics, a Reels linking feature and considering screenshots as a measurable metric; plus TikTok quietly implementing a hashtag limit and Reddit’s Pro Organic playbook.   Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].  

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• How UKTV Uses Data to Fuel Brand Loyalty through Fandom | Erina Jones, UKTV

  For TV broadcasters, social marketing has to do more than just educate or entertain – it has to convince audiences to get *off* their phones and sit down to watch. Sharing the solution to that challenge is Erina Jones, director of social media and social AVOD at UKTV, part of the award-winning BBC Studios. Erina delves into why consolidating UKTV’s owned channels made for a stronger brand, the secret to a perfect TV show cutdown for social, and how data helps the team convert passionate communities into loyal brand fans.  Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected]. 

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• SOCIAL IN SIX [097]

  On this week’s episode of Social in Six, The Fifth’s account manager Chiara Yeomans joins Mil in the studio. They’re talking about the updates that have social marketers talking, including Instagram finally launching Reposts, YouTube beating out ITV to become the 2nd most-watched channel in the UK; and the hottest influencer marketing trends set to continue in 2025.    They also cover Meta’s new tips for Advantage+ campaigns; a familiar collab post feature from YouTube; and TikTok’s reported Engaged Session feature that lets you retarget website visitors without a tracking pixel.  Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].  

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• How to Build a Paid Social Strategy Around Real Audience Behaviour | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain

  Mindsets matter more than metrics. In episode two of The Media Lift Effect, Eve Young returns with Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack how brands can apply the model across audience, creative, media, and measurement.  From auditing assets to making use of AI tools like AudienceGPT, this episode shows how to build strategy around real behaviour, not outdated personas. Creative becomes your targeting, organic becomes your testbed, and measurement becomes the bridge between brand and performance.  If you want a social strategy that works with the algorithm, not against it — this is where to start.  🔗 Get the full framework in the whitepaper: https://www.socialchain.com/social-minds/insights/the-media-lift-effect/%E2%86%97

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• What Effective Social Performance Really Looks Like | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain

  Social ad spend is growing but over half of it still goes to waste. In this first episode of The Media Lift Effect, a special SocialMinds × Brave Talk collaboration, host Eve Young is joined by Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack why performance is falling short — and what needs to change.  They explore the new realities of rising CPMs, fractured attention, and misleading last-click attribution. And introduce a smarter model built for how people move through social: aligning creative, media, and measurement to reduce waste and lift performance.  From creator content to dwell time, organic signals to data-driven attribution — this is your reset on what effective social performance really looks like.  🔗 Download the full whitepaper: https://www.socialchain.com/social-minds/insights/the-media-lift-effect/%E2%86%97

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