The Modern Selling Podcast

Are you struggling with misaligned pricing strategies that leave money on the table? Many sales leaders find themselves caught between traditional seat-based models and what customers value. There's a better approach that can increase contract values by over 200% while simplifying your sales conversations.
In this episode, Keith Bossier, VP of Sales at SDOCS, shares how his team transformed their entire pricing strategy from user-based to consumption-based models. His insights reveal practical steps for aligning pricing with genuine business outcomes that customers care about most.
Keith breaks down the critical misalignments between marketing, sales, and customer success teams that drain revenue potential. He explains how removing traditional barriers—like eliminating SDRs entirely—can create more direct pathways to qualified prospects and accelerate deal cycles.
Revenue Operations Framework for Growth
Keith discusses implementing a comprehensive revenue operations program that aligns teams around shared goals. He shares how they restructured customer success roles to function more like account managers with implementation responsibilities, creating new revenue streams from existing accounts.
The conversation explores building effective partner ecosystems without massive hiring sprees. Keith reveals how SDOCS signed over 50 new partners in 12 months by focusing on system integrators and technology partnerships that amplify reach efficiently.
Learning from Sales Failures
Keith opens up about a six-figure deal he lost early in his career—not because of product gaps, but because he failed to connect with the customer's real pain points. This experience shaped his entire approach to coaching sales teams, emphasizing empathy over feature presentations.
He shares practical techniques for handling rejection and building team resilience. His approach focuses on understanding why deals don't close rather than simply pushing through objections, creating stronger connections with prospects.
What You'll Learn:
●       How to transition from seat-based to consumption-based pricing models
●       Strategies for aligning marketing, sales, and customer success around revenue goals
●       Methods for building partner ecosystems that expand reach without adding headcount
●       Techniques for coaching teams to handle rejection and build resilience
●       Why slowing down in discovery can actually accelerate your sales cycles
Keith's approach demonstrates that successful sales isn't about perfecting your pitch—it's about genuinely understanding what keeps your customers awake at night and positioning your solution as the bridge to their desired outcomes.
Key Moments of This Episode
00:01:46 - Introduction to Keith Bossier and SDOCS
Keith Bossier, VP of Sales at SDOCS, introduces himself and explains how his company provides document automation and e-signature solutions that help businesses accelerate contract processes and revenue collection.
00:03:44 - Personal Journey: Overcoming Heart Surgery Challenges
Keith shares his inspiring personal story of surviving two open-heart surgeries and how he's thrived despite health challenges, even competing in triathlons and half-marathons.
00:06:28 - Pricing Strategies in Volatile Market Conditions
Discussion of current economic uncertainty and how companies must adapt to pricing models. Keith explains the shift from user-based to consumption-based pricing at SDOCS, resulting in significant contract value increases.
00:13:43 - Aligning Marketing, Sales, and Customer Success Teams
Keith addresses common misalignments between departments and shares three key strategies: aligning revenue responsibilities, creating cross-functional accountability, and focusing on lead quality over quantity.
00:17:56 - Customer Success as Account Management with Implementation
Exploration of how customer success teams can function more like account managers with revenue responsibilities, requiring sales-minded professionals rather than traditional support staff.
00:29:45 - Building Effective Partner Ecosystems for Growth
Keith discusses partner-led growth strategies, including working with system integrators and technology partners to expand reach efficiently without hiring additional full-time employees.
00:37:02 Learning from Sales Failures: The Power of Empathy
Keith shares a pivotal early career loss that taught him the importance of understanding customer pain points rather than just showcasing product features, shaping his coaching philosophy.
00:41:57 - Building Resilience: Handling Rejection in Sales
Strategies for helping sales teams manage rejection, including debriefing losses, celebrating progress milestones, and maintaining emotional equilibrium through the ups and downs of sales cycles.
About Keith Bossier
Keith Bossier has 20 years of experience in driving revenue growth and optimizing sales operations with a proven track record in diverse industries, Keith has delivered exceptional results and provided unrivaled solutions to customers worldwide. His expertise spans from go-to-market strategy to revenue optimization and practical strategies for sales success. He has significant experience in SaaS sales, having held key roles at Salesforce, NetSuite, and FIS, and holds a B.A. from DePaul University as well as an M.B.A. from the Quinlan School of Business, Loyola University Chicago.
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Building a successful sales career isn't just about hitting quotas—it's about intentional career planning, fostering creativity, and creating environments where talent can flourish. Too many organizations focus solely on product training while neglecting the human element that drives revenue growth.
In this conversation with Edward Allen, Chief Revenue Officer at Measurabl, we explore how strategic career development and creative thinking can transform both individual trajectories and organizational performance. Edward shares insights from his 30-year journey through financial services and technology, revealing how simple yet structured approaches to talent development can reduce attrition and accelerate growth.         
The Power of Structured Career Conversations
Edward discusses his quarterly career development framework—a departure from traditional annual reviews that often come too late. These conversations focus on understanding what employees truly want to do, what they don't enjoy, and exploring possibilities they may not even know exist within the organization.
Creating Roles That Don't Exist
One of the most compelling aspects of our discussion centers on encouraging team members to pitch entirely new roles. Edward shares his own experience of giving up a $400 million book of business to create a new position that ultimately quadrupled revenue for underperforming divisions.
Revenue Hackathons and Cross-Functional Innovation
We explore how bringing together diverse perspectives—from finance to legal to frontline sales reps—can solve complex business challenges in unexpected ways. Edward explains how cognitive diversity becomes an accelerant for innovation when you create the right forum for ideas to emerge.
Here's what you can expect to gain from this episode:
·        A framework for conducting meaningful quarterly career development conversations that reduce surprise departures
·        Strategies for identifying and developing hidden internal talent through cross-functional moves
·        Methods for ensuring junior team members' voices are heard and valued in revenue planning
·        The importance of portable skills training that benefits both current performance and future career growth
·        How to structure feedback systems that encourage innovation from the bottom up
Edward's approach challenges conventional hierarchical thinking and demonstrates how investing in people development directly correlates to revenue outcomes. Whether you're managing a small team or leading a large organization, these principles can help you build a culture where creativity thrives and careers flourish.
Key Moments of This Episode
00:00:52 - Introduction to Edward Allen and Measurabl
Mario introduces Edward Allen, Chief Revenue Officer of Measurabl, a sustainability data and technology company. Edward shares his 30-year career journey from Goldman Sachs to leading revenue teams, highlighting his transition from financial services to fintech and his current role at Measurabl.
00:04:23 - From Acting Dreams to Sales Success
Edward reveals his unexpected career path, sharing how he initially pursued acting at the American Academy of Dramatic Arts before pivoting to Goldman Sachs. This personal story demonstrates the importance of taking risks and finding your true calling in professional development.
00:06:48 - Building Structured Career Development Systems
Edward discusses implementing quarterly career development conversations with direct reports, moving beyond traditional annual reviews. He emphasizes asking "how do you like your job?" and creating formal processes to understand employee aspirations and reduce regrettable attrition.
00:14:00 - Investing in Portable Skills Training
The conversation shifts to training philosophy, with Edward advocating for soft skills development over product training. He shares examples of negotiation training, social psychology, and certification programs that employees can take anywhere, creating value for both current and future roles.
00:20:35 - Creating Accountability for Career Development
Edward explains how to systematize career development through metrics and KPIs, including personal development goals, manager scorecards, and tracking regrettable attrition. He emphasizes making career growth visible and celebrated within the organization to drive engagement and retention.
00:32:22 - Unlocking Hidden Internal Talent
Discussion focuses on cross-functional moves and international opportunities. Edward advocates for 60-day internal job postings before external searches, sharing examples of unexpected internal candidates who became successful in new roles across different geographies and functions.
00:35:58 - Running Revenue Hackathons for Innovation
Edward explains the concept of revenue hackathons, bringing together diverse teams including finance, legal, and sales operations to solve business challenges. He shares a success story of creating email-based contracting for Fortune 100 clients through collaborative innovation.
00:39:25 - Amplifying Junior Voices in Sales Culture
The discussion covers strategies for ensuring junior employees' ideas are heard, including reverse-order meetings (starting with junior staff), documenting all feedback, and providing follow-up on suggestions. Edward emphasizes the importance of recognition and creating safe spaces for innovation.
00:54:23 - Contact Information and Closing
Edward provides his contact details, and the hosts wrap up with his favorite movie recommendation. The episode concludes with information about the Modern Selling podcast and promotional content for productivity tools.
About Edward Allen
Edward Allen is the Chief Revenue Officer and member of the Executive Committee at Measurabl. Measurabl is the world's most widely adopted sustainability data and analytics platform, empowering over 1,000 customers across 93 countries to achieve great levels of profitability.  The company serves the needs of investment managers, asset owners, real estate operators and banks and insurance companies.
Prior to Measurabl, Edward worked for 20 years at MSCI where he led strategy and grew top line revenue across a multitude of data and analytic businesses.  He started his career in financial services at Goldman Sachs in the Institutional Advisory Services group.
Edward received his Bachelor's Degree in Political Science from Boston University, his Master's in Business Administration from HEC School of Management in Paris, also spending time studying at London Business School.
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Are your marketing efforts creating a real pipeline or just impressive-looking metrics that don't translate to revenue? Too many marketing teams celebrate vanity metrics while sales teams struggle to hit their numbers. There's a disconnect that's costing companies serious money.
In this conversation with Scott Logan, Chief Marketing Officer at AmplifAI, we explore a radical approach to marketing that puts sales success at the center of everything. Scott brings a unique perspective, having started as a sales rep before moving into marketing operations, giving him firsthand experience on both sides of the revenue equation.
The Revenue-First Marketing Philosophy
Scott challenges the traditional marketing mindset with a bold statement: marketing's only purpose is to help sales sell more. This isn't about diminishing marketing's value—it's about aligning every marketing activity with measurable business outcomes that matter.
We discuss why marketing teams should share the same dashboards, filters, and success metrics as sales teams. When marketing and sales are looking at different definitions of success, you create organizational friction that slows down deals and confuses buyers.
Breaking Through the Noise with Strategic Creativity
Forget cookie-cutter marketing playbooks. Scott shares compelling examples of how creative thinking beats big budgets every time. From a $500 billboard strategy that outperformed million-dollar campaigns to trade show tactics that generated equal engagement with a fraction of the staff, these stories prove that strategic thinking trumps traditional approaches.
The key insight? Your competitors are following the same best practices you are. To stand out, you need to think differently about how you create awareness and engage prospects.
AI-Powered Marketing That Actually Works
We explore practical applications of AI in marketing that go beyond content generation. Scott explains how his team uses AI to analyze competitor landscapes, extract insights from sales calls, and turn complex survey data into actionable intelligence - all in minutes rather than weeks.
One particularly interesting case study involves a summer intern who completed what should have been a three-week manual project in just one day using AI, demonstrating the productivity gains available to teams willing to embrace these tools strategically.
The Compensation Alignment Game-Changer
Here's where Scott gets controversial: every marketing role should have compensation tied directly to sales quota achievement. Not just at the leadership level, but down to individual contributors working on specific campaigns or content pieces.
This alignment creates a fundamental shift in how marketing teams think about their work. When your bonus depends on the sales team hitting their numbers, every campaign decision gets filtered through a different lens.
Here's what you'll gain from this conversation:
1.    A framework for aligning marketing metrics with actual revenue outcomes
2.    Creative strategies for maximizing brand impact without massive budgets
3.    Practical AI applications that save time and improve marketing effectiveness
4.    The case for tying marketing compensation directly to sales success
5.    Methods for building genuine partnership between marketing and sales teams
Scott's approach challenges conventional wisdom about marketing's role in B2B organizations. His emphasis on sales enablement, creative problem-solving, and revenue accountability offers a roadmap for marketing teams ready to prove their impact on the bottom line.
Key Moments of This Episode
00:00:00 - Marketing and Sales Alignment: The Foundation for Revenue Success
Scott Logan introduces the critical concept that marketing, sales, and channel teams must align to one unified revenue number, with compensation tied to actual sales quota achievement rather than vanity metrics.
00:01:37 - Meet Scott Logan: From Sales Rep to CMO at AmplifAI
Scott shares his journey from 2007 sales rep to CMO, including early marketing operations experience when SDRs didn't exist, and introduces AmplifAI's AI-powered CX performance management platform.
00:04:08 - Bowling Championships and Pet Lions: Getting Personal with Scott
Scott reveals his unexpected talent as a two-time state bowling champion and shares his grandfather's fascinating story of owning exotic pets including a lion in the 1930s.
00:06:00 - Marketing's True Purpose: Helping Sales Sell More
Scott explains why marketing's sole purpose should be enabling sales success, emphasizing the need for sales team involvement in every step from content planning to campaign execution and feedback loops.
00:11:12 - Revenue Accountability: Why Marketing Must Own Sales Targets
Scott advocates for marketing teams having joint ownership of revenue targets with bonuses tied to closed deals, introducing AmplifAI's "money team" approach where all go-to-market leaders share unified success metrics.
00:13:25 - Brand vs Demand: Strategic Messaging That Drives Pipeline
Exploration of how brand influences demand generation through proper messaging alignment, buyer priority matching, and strategic presence expansion rather than scattered marketing efforts across all channels.
00:18:47 - Breaking Marketing Best Practices: Innovation Over Convention
Scott challenges marketers to move beyond 2017 tactics, using examples like strategic billboard placement and creative conference marketing to demonstrate how breaking conventional wisdom creates better results.
00:20:23 - Marketing Enablement: Spending 50% of Time with Sales Teams
Discussion of practical strategies for marketing-sales collaboration, including the "did you help a sales rep today" mentality and building trust through direct engagement with sales professionals.
00:23:52 - AI-Powered Marketing: Scaling Pipeline Generation Intelligently
Scott outlines how marketers should use AI for competitor analysis, sales call evaluation, content creation, and data segmentation while maintaining focus on sales team needs and buyer conversations.
00:28:55 - The Intern AI Success Story: Three Weeks to Ten Minutes
Real example of how a summer intern used AI to complete a complex data analysis project in one day that would have traditionally taken three weeks of manual work.
00:35:12 - AI Agents in Marketing: Experimenting with Transparent Automation
Scott discusses AmplifAI's experiments with AI SDRs, emphasizing transparency about AI usage while ensuring seamless handoffs to human representatives when complexity increases beyond automation capabilities.
00:40:31 - Social Selling Success: Eight Reps to President's Club
Scott shares his early social selling program success story from 2011, where he helped eight of twelve sales reps achieve President's Club status through strategic LinkedIn coaching and training.
About Scott Logan
Scott Logan is a seasoned revenue and marketing leader known for building pipeline-driven growth engines that align sales, marketing, and operations. Currently the Chief Marketing Officer at AmplifA, Scott specializes in creating predictable demand, accelerating revenue, and operationalizing go-to-market strategies powered by automation and AI. With a career spanning both sales and marketing leadership, he brings a rare, practitioner-level perspective on what actually drives pipeline and performance.
Scott is also the host of the Making Fun of Marketing podcast, where he challenges conventional B2B thinking and brings candid, real-world conversations to the forefront of modern revenue leadership. What differentiates Scott is his relentless focus on outcomes over activity—breaking down silos, simplifying complexity, and building systems that make revenue teams more effective and human at the same time. He's deeply passionate about helping organizations eliminate friction, rethink how buyers engage, and design revenue motions that scale with clarity and purpose.
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Sales leadership isn't just about hitting numbers—it's about creating a strategic framework that transforms your entire organization into a revenue-generating machine. When you shift from viewing sales as a transactional function to positioning it as the strategic heartbeat of your company, everything changes.
In this conversation with John Allen, CRO of G&A Partners, we explore how to build a consultative selling culture that puts customer outcomes first. John shares his journey from operations to sales leadership, revealing how his operational background became his secret weapon in creating systematic approaches to revenue generation. 
The Power of Operational Thinking in Sales
Coming from an operations background gave John a unique perspective on sales strategy. Instead of relying on gut feelings or "the way we've always done it," he applied systematic thinking to every aspect of the sales process. This operational mindset became the foundation for scaling G&A Partners from a lifestyle business to a national player in the HR outsourcing space.
Building a Revenue Culture That Actually Works
Creating visibility into key metrics was the first step in transforming G&A's sales organization. By implementing Salesforce and making pipeline data transparent across the team, John created accountability and clarity around what success looks like. But transparency alone wasn't enough; the team needed to understand how their individual contributions connected to the company's broader strategic goals.
The Two-Opportunities-Per-Week Framework
After analyzing five years of data from top performers, John discovered something remarkable: the highest-producing reps consistently added two legitimate opportunities to their pipeline every week. This simple metric became the North Star for the entire sales organization, cutting through the noise of countless KPIs to focus on what truly drives results. 
Here's what you'll learn from this episode:
How to transition from transactional selling to strategic consulting that builds long-term client relationships.
The systematic approach to onboarding new sales talent that accelerates time-to-productivity.
Why pipeline coverage ratios matter and how to calculate the right targets for your team.
The critical role of sales leadership in reinforcing methodology through hands-on coaching.
How to create accountability systems that drive consistent performance across your sales organization.
John's approach proves that when you combine operational discipline with consultative selling principles, you create a sustainable competitive advantage. His insights on balancing pipeline development with rep growth offer a roadmap for any sales leader looking to scale their organization effectively. 
Whether you're struggling with inconsistent performance, looking to implement a proven sales methodology, or seeking to create better alignment between sales and operations, this conversation provides actionable strategies you can implement immediately.
Key Moments of This Episode
00:00:00 - Customer-Centric Sales Philosophy: Focus on People and Relationships
Sales success requires removing noise and focusing on adding two legitimate opportunities weekly to your pipeline. People buy from people, making the customer experience and relationship-building the ultimate differentiator when all providers offer similar solutions.
00:01:14 - Meet John Allen: CRO Journey from Banking to HR Outsourcing Leadership
John Allen shares his 17-year journey at G&A Partners, transitioning from JP Morgan banking to becoming CRO of a Professional Employer Organization serving 4,500+ clients nationwide with comprehensive HR outsourcing services.
00:03:52 - Family Business to Private Equity: G&A Partners' Growth Transformation
G&A Partners evolved from a family-owned business founded by John Allen Sr. and Tony Gralva to a private equity-backed company with TPG Capital, positioning for significant growth in the PEO space.
00:08:25 - Elevating Sales from Revenue Engine to Strategic Leadership Function
Transforming sales teams from transactional order-takers to strategic consultants requires understanding client operations and positioning solutions through the customer's lens, focusing on business efficiency and profitability rather than just hitting numbers.
00:13:27 - Shifting from Transactional to Strategic Partnership Selling
Successful sales transformation requires expertise in your field, maintaining a robust pipeline to eliminate desperation, and approaching conversations as collaborative problem-solving sessions rather than traditional sales pitches focused on closing deals.
00:21:03 - Building Revenue Culture Through Visibility and Measurement Systems
Creating a revenue-focused culture starts with implementing CRM systems like Salesforce for complete visibility, establishing clear quotas and forecasts, and connecting individual sales goals to broader company objectives and resource allocation.
00:28:22 - The Two Opportunities Per Week Formula for Sales Success
Analysis of top performers revealed a consistent pattern: adding two legitimate opportunities weekly (96 annually) correlates directly with quota achievement, providing sales teams a clear, actionable KPI to focus on.
00:33:33 - Operationalizing Sales Onboarding: From Hiring to Pipeline Generation
Effective onboarding varies by experience level, featuring 90-day programs covering industry knowledge, tools training, and providing 600-750 vetted accounts to new reps, ensuring a systematic approach to sales development and early performance assessment.
00:43:32 - Implementing Sales Methodology: Sandler Selling System Integration
G&A Partners adopted the Sandler selling methodology company-wide, requiring certification for all reps and parallel training for sales leaders to ensure consistent reinforcement and application of consultative selling principles.
00:50:56 - Sales Leadership Excellence: The Four Critical Competencies
Effective sales leaders must excel in at least two-three areas: recruiting talent, understanding and selling the product, mastering sales enablement tools, or being exceptional at closing deals to maintain credibility and effectiveness.
About John G. Allen
John G. Allen is the Chief Revenue Officer for G&A Partners. Under his leadership, G&A's sales organization has experienced consistent new business growth year-over-year. Prior to this role, John was the Executive Vice President of Sales for G&A. He spent the early part of his career working for JPMorgan as a banker for its energy corporate and private banking groups before joining G&A in 2009.
John earned a Bachelor's degree in finance from Brigham Young University and a Master of Business Administration from the University of Texas. He is actively involved in his church, the Boy Scouts of America, and youth sports in his community.
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Are you struggling to retain top sales talent because your team members can't find meaning in their work? The secret isn't just about hitting revenue targets—it's about building a purpose-driven organization that attracts exceptional people and creates lasting value.     
In this episode, I sit down with Enrique Alvarez, co-founder and managing director of Vector Global Logistics, to explore how purpose and profit can coexist in high-performance sales organizations. Enrique shares his unique approach to building a global sales team that operates on three core pillars, including their groundbreaking Results-Only Work Environment and complete transparency policy.
From Transactional to Transformational
Vector Global Logistics has cracked the code on shifting from short-term transactional relationships to long-term transformational partnerships. Enrique reveals their comprehensive hiring process, including how they identify candidates who can build authentic relationships rather than just close deals quickly.
You'll discover their unconventional approach to transparency, including sharing everyone's salaries, company financials, and decision-making processes with the entire team. This radical openness creates trust and empowers sales professionals to make better decisions for both customers and the company.
AI Integration with Human Connection
We explore how Vector Global Logistics leverages AI tools while maintaining the human touch that drives real relationships. Enrique shares practical examples of using AI for customs entries, tracking shipments, and market analysis—all while ensuring their sales team focuses on what AI can't do: building genuine personal connections.
The conversation covers the critical balance between automation and personalization, and why rushing to implement AI without human oversight can damage the very relationships that drive long-term success.
Building Global Sales Teams
With team members across China, Vietnam, India, Mexico, Chile, Peru, Ukraine, and beyond, Enrique provides insights into managing a truly global sales organization. He shares their panel interview process, the importance of cultural fit, and why they prioritize entrepreneurs over traditional salespeople.
Here's what you can expect to gain from this episode:
•    A framework for attracting top talent through purpose-driven company culture
•    Strategies for building transformational client relationships instead of transactional ones  
•    Practical approaches to integrating AI while maintaining authentic human connections
•    Methods for creating transparency that builds trust and improves performance
•    Insights into managing and scaling global sales teams effectively

Whether you're a sales leader looking to reduce turnover, a business owner wanting to build a more meaningful organization, or a sales professional seeking to create deeper client relationships, this conversation provides actionable strategies for long-term success.
Key Moments of This Episode
00:00:49 - Introduction to Purpose-Driven Sales Leadership
Mario introduces Enrique Alvarez, Managing Director of Vector Global Logistics, to discuss how purpose and profit can coexist in high-performance sales organizations and the importance of building meaningful sales cultures.
00:02:00 - Vector Global Logistics: A Purpose-Driven Company Overview
Enrique shares his background as co-founder of Vector Global Logistics, explaining their unique resource-based logistics model built on three pillars and their global presence across multiple countries.
00:05:29 - Personal Insights: Soccer Dreams and Professional Journey
Enrique reveals his passion for soccer and dream of making a national team, providing personal context about his drive and competitive nature that translates into business leadership.
00:15:27 - Hiring Excellence: Finding and Retaining Great Sales Talent
Discussion on comprehensive recruiting processes, cultural fit assessment, and the importance of transparency in hiring decisions. Emphasis on word-of-mouth referrals and quick decision-making for underperformers.
00:24:12 - Virtual Hiring Strategies and Results-Only Work Environment
Enrique describes Vector's Results-Only Work Environment culture, focusing on performance over presence, and their approach to hiring self-driven entrepreneurs for global sales roles.
00:28:34 - From Transactional to Transformational Client Relationships
Exploration of shifting sales approaches from short-term transactions to long-term strategic partnerships, emphasizing the importance of leadership alignment and transparency in building trust.
00:30:58 - Radical Transparency: Open Book Management Philosophy
Enrique explains Vector's 100% open policy where all employees know everyone's salaries, company finances, and business metrics, fostering trust and better decision-making across the organization.
00:34:03 - AI Integration While Maintaining Human Connection
Discussion on leveraging AI tools for logistics operations while preserving authentic relationships. Emphasis on AI as a tool for efficiency without replacing human relationship-building capabilities.
00:39:44 - Human-Assisted AI: The Future of Sales Technology
Mario and Enrique explore the concept of "human in the loop" AI implementation, ensuring technology enhances rather than replaces human judgment and relationship development.
00:42:18 - Beyond Process and Playbooks: Adaptive Sales Strategies
Conversation about moving from rigid standardized processes to flexible, personalized approaches that adapt to individual client needs while maintaining core principles and long-term thinking.
00:45:40 - Long-Term Value Creation and Relationship Building
Discussion on the importance of patience in sales, focusing on 5-20 year strategic planning rather than short-term gains, using real-world examples of relationship investment.
00:49:57 - B Corporation Certification: Balancing Stakeholder Value
Enrique explains Vector's B Corp certification, emphasizing how purpose-driven companies maximize stakeholder value over shareholder value, creating sustainable competitive advantages in modern markets.
About Enrique Alvarez
Enrique Alvarez believes everyone has a personal responsibility to change the world. He has consciously chosen a hardworking, relationship-minded, and proactive approach to do his part. 
Enrique is a Managing Director at Vector Global Logistics, which is dedicated to changing the world through supply chain operations. He is proud to attribute Vector's success and growing social impact to its results-based culture, passionate teams, and its desire to develop real partnerships with clients.
Before co-founding Vector, Enrique focused on re-imaging and optimizing operations, sales, and supply chain processes with the Boston Consulting Group. Prior to joining BCG, he led various sales, logistics, and supply chain functions for Grupo Vitro, a global glass manufacturer headquartered in Mexico.
Enrique holds an MBA from The Wharton School of Business and a BS in Mechanical Engineering from Monterrey Tech (Instituto Technólogico y de Estudios Superiores de Monterrey) in Mexico.
Enrique's passions are soccer and the ocean. He also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.
Additionally, Enrique sits on the board of Coaniquem, a non-profit that provides free and specialized treatment for children throughout Latin America who have suffered severe burns.
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