Marketing Your Business - Marketing Strategies for Business Owners

253 episodios

252: The Launch Move That Added $100K After The Cart Closed
24/04/2026 | 11 min
The playbook said our launch was done. We'd sent the emails. Hit the reminders. Ran the countdown. Most teams would have let the sequence ride out. We did something different. We opened a Zoom room for three hours with no slides, no script, and no pitch. Just over 100 people showed up. 30 sales came in. Over $100,000 in revenue. And most of those buyers? People we had never seen engage the whole launch.
In this solo episode, Stu walks through the two moves his team made in the "in-between days" of a recent summit launch that completely changed how he thinks about the end of a campaign. You'll hear why the Rule of 7 has quietly become the Rule of 8-to-13, why confidence in your offer is the thing people can actually feel, and the one question that surfaces the highest-converting move you're probably not making.
In this episode, you'll learn:
Why buyers are taking longer to decide and what the new touchpoint research says

How to sell without selling (and the one condition that makes it work)

The simple question to ask your team before every launch ends

RESOURCE: Grab the resources from this episode at https://podcast.stu.me

CONNECT WITH STU:
Website: https://stu.me
Book "Predictable Profits": https://a.co/d/4GIi1uz
Instagram: https://instagram.com/stumclaren
Podcast: https://podcast.stu.me
Membership.io: https://membership.io

Subscribe and leave a review if this episode helped you.
251: AI Can Copy Your Content, Not Your Care
22/04/2026 | 14 min
If you've been watching AI roll through every industry and wondering what's left, what your edge is, what can't be automated, this episode is for you. Because the answer isn't more tech. It's actually the opposite.
I was sitting in a movie theater at a VIP premiere of Super Mario Brothers with my son, brother-in-law, and nephew. The tickets, drinks, popcorn, candy, all free. 100 families in the room. No pitch, no transaction, just pure investment in relationships. While I was there, I asked my bank advisor Adrian if AI had impacted his work. He paused, looked at me, and said, "Not really. Because everything I do is based on relationships and AI can't replace relationships." That's when the light bulb went off.
In this episode, I walk through three simple, intentional relationship touch points you can start using this week to deepen your connection with your best customers. The more the world automates, the rarer human connection becomes, and the more valuable it gets.
In this episode, you'll learn:
* Why a 5% increase in retention can boost profits by 25 to 95% (Bain research)
* The experience touch point: why family-friendly beats "a nice night out" every time
* The care touch point: how a two-sentence message during the hurricanes deepened customer loyalty
* The intimate touch point: how we're running mini masterminds for our best customers this year
* The one word that ties all three ideas together (and why efficiency is the wrong goal)

RESOURCE: Grab the resources from this episode at https://podcast.stu.me
CONNECT WITH STU:
* Website: https://stu.me
* Book "Predictable Profits": https://a.co/d/4GIi1uz
* Instagram: https://instagram.com/stumclaren
* Podcast: https://podcast.stu.me
* Membership.io: https://membership.io
Subscribe and leave a review if this episode helped you.
250: He's Got 3 Years to Make $50M or He Loses $100M (His Exact Plan) - Brandon Turner
20/04/2026 | 34 min
Brandon Turner built a $1 billion real estate portfolio with 14,000 units. Now he's $700 million in debt with 3 years to build and sell a company for $50 million - or lose $100 million in investor capital. This is his comeback plan.

Brandon Turner hosted the BiggerPockets podcast for a decade, owns over $1 billion in real estate, and runs multiple companies from Hawaii.

In this conversation, Brandon reveals:
• Why having a large personal brand is like being a "really hot girl"
• The "cross point of two niches" strategy that built his audience
• What happened when his Texas properties dropped 30% in value
• His "this sucks, I'm sorry" leadership framework for crisis management
• Why being down to your last dollar makes you play your best game
• The $50 million company he needs to build in 3 years

📚 FREE RESOURCE: Get Brandon's Crisis Leadership Framework + Personal Brand Strategy Guide → https://podcast.stu.me

CONNECT WITH BRANDON:
• Website: https://beardybrandon.com
• Instagram: https://instagram.com/beardybrandon
• BiggerPockets: https://biggerpockets.com
• Book "The Book on Rental Property Investing": https://a.co/d/6EWQ9Fm

CONNECT WITH STU:
• Website: https://stu.me
• Book "Predictable Profits": https://a.co/d/4GIi1uz
• Instagram: https://instagram.com/stumclaren
• Podcast: https://podcast.stu.me
• Membership.io: https://membership.io

Subscribe for new episodes every week.
249: Why Nobody's Buying (It's Not Your Product)
17/04/2026 | 13 min
Have you ever watched somebody fall in love with what you're selling, say they'll be back, and then never actually come back? The problem isn't your product. The problem is you're not giving people a reason to buy today.
I got reminded of this in the most unexpected way: my daughter's birthday. Marla had a list of birthday freebies on her phone. Starbucks, Sephora, Booster Juice. She dragged us to every single one. And at every stop, the rest of us bought stuff too. A free drink turned into snacks, skincare, smoothies. She was a walking case study in how a small reason to come in turns into multiple sales.
In this episode, I break down three types of promotions you can run all year long, the one ingredient that makes any promotion actually work, and why running promotions isn't gimmicky, it's the most helpful thing you can do for your customers.
In this episode, you'll learn:
* The three buckets of promotions: seasonal, annual/signature, and unique story-driven
* Why a promotion without a deadline is just a nice thing to read about
* How I went from saving electric bike posts for months to buying two bikes in one night
* The reframe from my friend Barry Baumgarner: "Sales is service"
* A simple assignment you can run in the next 30 days

RESOURCE: Grab the resources from this episode at https://podcast.stu.me
CONNECT WITH STU:
* Website: https://stu.me
* Book "Predictable Profits": https://a.co/d/4GIi1uz
* Instagram: https://instagram.com/stumclaren
* Podcast: https://podcast.stu.me
* Membership.io: https://membership.io
Subscribe and leave a review if this episode helped you.
248: Love Me or Hate Me, There's No Money in the Middle
15/04/2026 | 12 min
My wife posts something she believed in on Instagram. Within minutes, a woman comments, "I'm unfollowing you." Ouch. But then the post starts climbing. Comments, shares, new followers, people messaging her saying, "Thank you for saying this."
One person left. Dozens leaned in closer. And that's not a coincidence. That's how this game actually works.
Most creators are stuck in the middle. They're not loved, they're not hated. They're just ignored. And the middle is where businesses go to quietly die.
In this episode, I break down the three layers of content that pull your people toward you (and push the wrong ones away). I share the Nicole Burke story from our summit, the Gary Vaynerchuk moment that made me define my values, and a framework you can use this week to stop blending in.
In this episode, you'll learn:
• Why vanilla content gets zero engagement (nobody drives across town for vanilla ice cream)
• The three layers of standing out: opinions, values, and controversial takes
• How Nicole Burke grew Gardinary Co. to 1.5 million followers using "conspiracy theories"
• Why unfollows aren't losses, they're the filter working exactly the way it should
• A simple framework: "Most people think X, but I believe Y"
RESOURCE: Grab the resources from this episode at https://podcast.stu.me
CONNECT WITH STU:
• Website: https://stu.me
• Book "Predictable Profits": https://a.co/d/4GIi1uz
• Instagram: https://instagram.com/stumclaren
• Podcast: https://podcast.stu.me
• Membership.io: https://membership.io
Subscribe and leave a review if this episode helped you.

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Acerca de Marketing Your Business - Marketing Strategies for Business Owners

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life. Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world. Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business. But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you. About Stu McLaren: For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel. Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability. If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.

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