Get Seen & Sell: Content & Marketing for Women in Business

As a social media copywriter, I see this all the time: business owners are consistently creating content, getting likes and engagement, but struggling to turn that attention into actual leads.

In this episode, I’m breaking down the five pieces I use to connect social media content to an email list and, ultimately, to an offer. I’m sharing how to create a free resource people actually want, write content that makes them want it, and build a simple system that moves people from discovering you on social media to nurturing that relationship through email.

I’ll also share why your freebie doesn’t need to be perfect before you put it out there, and how I use my clients’ own words to create content that resonates.

If you’re ready to put this into practice, join me for my 3-day Telegram Challenge, where I’ll help you create your opt-in, work through the tech, and create content that leads people directly to it.

Join the Likes to Leads challenge: https://juliazatta.myflodesk.com/challenge

Come say hi on Instagram:
👉 https://www.instagram.com/juliazatta_copywriter/
Check out my Linktree for more good stuff:
👉 https://linktr.ee/juliazatta_copywriter

You’re posting consistently. Your audience likes your content. People are watching, commenting, and following you.
So why aren’t more of them becoming clients?
The problem might not be your content. It might be what happens after someone discovers you.
In this episode, Julia breaks down why so many women entrepreneurs are creating content without a clear path to their offers, and how a simple social media funnel can change that.
You’ll learn:
What a social media funnel actually is (and why it doesn’t have to be complicated)
The signs that your content needs a clearer path to your offer
Three simple funnels you can use to turn social media followers into leads
When to send people from social media to a DM, discovery call, application, or email list
How to create a free resource that actually supports your paid offer
The two questions you need to answer before building your funnel
If you’re tired of posting just to “stay consistent” and want your content to actually help grow your business, this episode will give you a simple place to start.
Want to build your own funnel?
Get my From Likes to Leads masterclass inside the free Back to Business Bundle, with 80+ resources to help you build your business.
👉 https://juliaz--catgriffin.thrivecart.com/back-to-business-bundle/

Come say hi on Instagram:
👉 https://www.instagram.com/juliazatta_copywriter/
Check out my Linktree for more good stuff:
👉 https://linktr.ee/juliazatta_copywriter

What if the way you’re running your business isn’t actually working for you?

In this episode, I’m talking to online business coach Daire Paddy about building a business around you, rather than forcing yourself into someone else’s version of what a successful business should look like.

We get into:
Why having one signature offer isn’t necessarily the best approach for creative entrepreneurs
How to turn a million ideas into an offer ecosystem that actually makes sense
Why your offers should be built around your clients, not your competition
The importance of creating an experience, not just delivering information
How Daire uses Telegram to create deeper relationships with her clients and community
Why experimenting with unconventional ideas can lead to some of your best business decisions
How to build a business that supports your actual life, energy, personality, and strengths

And Daire shares a sneak peek at her new 30-day challenge, The Unfair Advantage, launching September 1st: https://juliaz--daire.thrivecart.com/unfair/

If you’ve ever looked at someone else’s business and thought, “Maybe I should be doing it that way too,” this episode is a good reminder that there are 1,001 ways to build a business. You get to choose the one that works for you.

Connect with Daire on Instagram: https://www.instagram.com/dairepaddy/
And check out her podcast, Stacked and Steady: https://pod.link/1896711226

Come say hi on Instagram:
👉 https://www.instagram.com/juliazatta_copywriter/
Check out my Linktree for more good stuff:
👉 https://linktr.ee/juliazatta_copywriter

How do you establish your expertise on social media without sounding like you're lecturing your audience?

In this episode, I share a recent conversation with a biotech consultant who has 15 years of experience and is already very comfortable showing up on LinkedIn. Her challenge wasn't visibility. It was finding a way to communicate her expertise that still felt like her.

The answer? Storytelling.

I'll explain how you can use stories to show your expertise, reveal how you think, and invite your audience into the conversation without resorting to formulas that feel stiff, preachy, or disconnected from your personality.

If you want your content to demonstrate your expertise while still feeling human and conversational, this episode is for you.

Come say hi on Instagram:
👉 https://www.instagram.com/juliazatta_copywriter/
Check out my Linktree for more good stuff:
👉 https://linktr.ee/juliazatta_copywriter

Are you showing up consistently on Instagram but wondering, “Okay… so where are the sales?”

In this episode, I’m sharing a real conversation I had with a client who was seeing more engagement, getting comments from clients offline, and noticing people were paying attention to her content, but wasn’t seeing a significant increase in sales after a month of consistent posting.

And this is where I think a mindset shift needs to happen.

People don’t necessarily buy when you’re ready to sell. They buy when they’re ready to buy.

We’re talking about why consistency matters, how Instagram Stories can help you build familiarity and trust with your audience, and what you can actually share when you have no idea what to post.

I’ll also share why your Stories don’t need to be polished, educational, or sales-focused all the time.

Sometimes showing your breakfast, answering a question, sharing what you’re working on, or giving people a glimpse behind the scenes is exactly what your audience needs.

Come say hi on Instagram:
👉 https://www.instagram.com/juliazatta_copywriter/
Check out my Linktree for more good stuff:
👉 https://linktr.ee/juliazatta_copywriter