Tiago Forte — Unlocking the Power of the Annual Review (Ep. 267)
I’ve said before that one of the best parts of hosting Infinite Loops is the chance to connect with people who consistently make me think differently — and few do that quite like Tiago Forte. Tiago Forte joins Infinite Loops for the first time, and within minutes we closed the door on his best-selling “Building A Second Brain” and were off to the races: from digitizing 50,000+ words of personal data to build an AI-powered life coach, to the emotional intelligence hiding inside envy, to the surprising lessons he learned walking through a tiny historical museum in Coconut Grove. We also dig into the messy magic of identity shifts, how fit dads triggered a personal transformation, and why letting go of productivity-as-performance might be the most productive thing you can do. Plus: the power of NotebookLM, building AI-native systems of self-awareness, and why the future will belong to those who embrace the one-way door. Unsurprisingly, this was a fun one. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that’s interesting!”, check out our Substack. Important Links: Tiago Forte’s Website Tiago Forte on X Tiago Forte on LinkedIn Tiago Forte’s Annual Reviews Building A Second Brain Book The PARA Method Book I Replaced my $700/hour Coach with NotebookLM — Here’s What Happened (YouTube) What I Learned About the Future By Reading 100 Science Fiction Books Show Notes: Closing the Door on Second Brain The Power of the Annual Review Tiago's Family: Incredibly Vibrant, Visual, Auditory Incorporating AI Into Work & Life Joe Hudson: Mentorship and Emotional Intelligence Miami: The Most Introspective Place on Earth Irreversible Decisions Archival Material: Underrated Forcing Function The Future of Book Publishing The Hard Truth on Performance Reviews AI Skepticism & Building Moats AI-First Mentality for Early Adopters Learning From Sci-Fi Books Cumulative Cultural Evolution Tiago as Emperor of the World Books Mentioned: Building A Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential; by Tiago Forte The PARA Method: Simplify, Organize, and Master Your Digital Life; by Tiago Forte How Emotions are Made: The Secret Life of the Brain; by Lisa Feldman Barrett Tiny Experiments: How to Live Freely in a Goal-Obsessed World; by Anne-Laure Le Cunff Why Greatness Cannot Be Planned; by Kenneth O. Stanley and Joel Lehman Molecules Of Emotion: The Science Behind Mind-Body Medicine; by Candace B. Pert What Works on Wall Street; by Jim O’Shaughnessy The Beginning of Infinity; by David Deutsch One Summer: America, 1927; by Bill Bryson White Mirror; by Tinkered Thinking The Forever War; by Joe Halderman
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1:36:30
Nir Eyal — The Psychology of Addictive Products (EP.266)
Author, speaker, founder, investor and behavioral design maestro Nir Eyal joins me for his second appearance on the show. Today, we dig into Nir’s first book, “Hooked: How to Build Habit-Forming Products.” We also discuss the difference between coercion and persuasion, AI’s use case as our personal Jiminy Cricket and MUCH more! I hope you enjoy this conversation as much as I did. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that’s interesting!”, check out our Substack. Important Links: Nir’s personal blog Nir’s LinkedIn Nir’s Twitter Nir’s YouTube channel Nir’s Habit Tracking Tool Nir’s Schedule Maker Tool Show Notes: What Makes Silicon Valley’s Tech Products So Sticky? The Morality of Manipulation The Perils of Legalized Gambling Twitter is for Journalists and Nerds AI for Behavioural Design Believing in our own Agency On Labels and Limiting Identities Pills Don’t Teach Skills The Power of an Internal Locus of Control Escaping Discomfort & Getting Hooked AI as a Self-Directed Personal Tutor Nir As Emperor of the World Books Mentioned: Hooked: How to Build Habit-Forming Products; by Nir Eyal Influence; by Robert Cialdini Sick Souls, Healthy Minds: How William James Can Save Your Life; by John Kaag
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1:02:30
Nathan Baschez — On AI Writing, Thought Design & Solo Foundership (EP.265)
Nathan Baschez is the cofounder and CEO of Lex, an AI word-processor. He also cofounded Every, was the first employee at Substack AND co-created Product Hunt. Suffice to say, Nathan knows a thing or two about building on the internet. He joins the show to discuss how AI is changing writing, why it’s time to rethink the article, the rise of solo founders and MUCH more. I hope you enjoy this conversation as much as I did. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that’s interesting!”, check out our Substack. Important Links: Lex Twitter Substack LinkedIn Show Notes: Lex: Your Spotter In the Writing Gym Letting People Into Your Creative Process Collaboration-as-a-Service Creation Is Fundamentally About Choices What Will Become of the AI Holdouts? AI Is Like the Internet In 1995 Can AI Unfuck the Government? Blindspots While Working In Organizations Rethinking The ‘Article’ As A Medium Memes Are Dense Information Packets It’s Time for Solo Founders Why Learning About Cumulative Cultural Evolution Is Vital What’s Next for Lex? Writing As A Way To Design Thoughts Nathan As World Emperor Books Mentioned: A Swim in a Pond in the Rain: In Which Four Russians Give a Master Class on Writing, Reading, and Life; by George Saunders The WEIRDest People in the World: How the West Became Psychologically Peculiar and Particularly Prosperous; by Joseph Henrich The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter; by Joseph Henrich
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1:31:12
Tommy Potter — Building the CIA for Entrepreneurs (EP.264)
Young, polymathic, and full of energy — Tommy Potter is on a quest to build a “CIA for Entrepreneurs.” He calls it “The Power Hour” — a startup community in Michigan that hosts dropouts, undergrads and PhDs across many industries: enterprise, consumer, CPG, aviation, gaming, robotics and AR/VR, as they work together to build cool projects. I had a great time chatting with Tommy as we spoke about non-linear career paths, embracing authenticity, working with dazzling, delusional people and more! I hope you enjoy this conversation as much as I did. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that’s interesting!”, check out our Substack. Important Links: X/Twitter Linkedin Powerhour: The CIA For Entrepreneurship Show Notes: Tommy’s Origin Story Using The Third Door Lessons from Documenting the Homeless Can We Ever Be Our Authentic Self? What Traits Tommy Looks for in People Bringing Delusional People Together The East Coast - West Coast Bubbles Being a ‘Weirdo Broker’ Process Over Outcomes. Serendipity Over Itinerary. Different Personalities in Public vs. Private Markets The Importance of Learning People Life Isn’t a Highlight Reel - Live It All Tommy As World Emperor Books Mentioned: The Third Door: The Mindset of Success; by Alex Banayan One-upmanship; by Stephen Potter Class: Style and Status in the USA; by Paul Fussell Dignity: Seeking Respect in Back Row America; by Chris Arnade The Science of Getting Rich; by Wallace D. Wattles The Act of Creation; by Arthur Koestler
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1:45:51
Alex Danco — On Strollers, Slop & Citizen Kane (EP.263)
Shopify Product Director Alex Danco returns for his NINTH appearance on the show — and he comes in hot. As you’ll hear, I didn’t even get a chance to introduce him before he launched into his take on what everyone gets wrong about Citizen Kane. We also unpack the performance art of parenting, why dinner parties are the new status signals, the difference between meme and slop culture and MUCH more. Unsurprisingly, this was a fun one. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that’s interesting!”, check out our Substack. Important Links: Twitter: https://twitter.com/Alex_Danco Substack: https://danco.substack.com Website: https://alexdanco.com/ Previous episode: https://newsletter.osv.llc/p/finding-method-in-the-madness?utm_source=publication-search Show Notes: What EVERYONE gets wrong about Citizen Kane Jim’s hardest interview question Elon & Lutnick: clash of the cartoons The status hierarchy of baby strollers What happened to Yuval Noah Harari? (With a diversion via digital girlfriends and North Korean crypto hackers) Dinner parties as status signals Parenting as performative art History’s greatest memers Infinite Jest: the sequel (an Alex Danco & Jim O’Shaughnessy production) GIF culture vs AI slop From “code is capital” to “code is labour” “Did I mention that I dropped out of Stamford?” From Clint Eastwood to Cloud Atlas MORE! Books, Articles & Films Mentioned: Two Thoughts: A Timeless Collection of Infinite Wisdom; by Jim O'Shaughnessy and Vatsal Kaushik Finnegans Wake; by James Joyce Invest Like the Best; by Jim O'Shaughnessy Sapiens: A Brief History of Humankind; by Yuval Noah Harari Underwriters of the United States: How Insurance Shaped the American Founding; by Hannah Farber The Magic Mountain; by Thomas Mann The Gervais Principle; by Venkatesh Rao Scarcity & Abundance in 2025; by Alex Danco Cloud Atlas; by David Mitchell Citizen Kane; directed by Orson Welles F for Fake; directed by Orson Welles My Dinner with Andre; directed by Louis Malle Letters from Iwo Jima; directed by Clint Eastwood Million Dollar Baby; directed by Clint Eastwood Fawlty Towers (TV show) Absolutely Fabulous (TV Show)
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