Send us a textPeter and Alex dive into Peter's thoughts on design partnerships and their impact on startups.They discuss:The pressure from VCs to sign more design partnersWhy not all design partnerships are helpfulWhy you should charge for design partnershipsWhen free design partnerships are acceptableThe value of saying no to certain design partnersTo get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and get added to his newsletter for bi-weekly coaching nuggets!
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Episode 43: Does AI sales training work?
Send us a textIn this repurposed episode from Peter's YouTube channel, he sits down with Hyperbound's cofounders Sriharsha Guduguntla and Atul Raghunathan. They discuss: The evolution of AI in salesHow to actually evaluate AI tools (without getting caught in the hype)The challenges and rewards of navigating founder-led salesThe state of diversity within tech salesOther AI platforms Sriharsha and Atul are keeping an eye onYou can try Hyperbound for free here.To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and get added to his newsletter for bi-weekly coaching nuggets!
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Episode 42: Relationship-led selling with Centralize founders Rachit and William
Send us a textAs a solo host, Peter tries his best to fill Alex's shoes :) He sits down with YC W24 founders of Centralize, Rachit Kataria and William Wang, to discuss their founder-led sales journey and approach. They discuss:Their approach to relationship-based sellingThe challenges and opportunities of selling to GTM leadersCreative outbound strategies they've leveragedHow they think about hiring their first sellerVisit Centralize's website to learn more about Rachit and William's vision. They've built an AI-powered deal collaboration platform that focuses on mapping key stakeholders, understanding them, and how to leverage each to get strategic deals done. Special shout out to Will Thoni (Sales at Langchain) for making this connection! To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and get added to his newsletter for bi-weekly coaching nuggets!
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Episode 41: Piloting Sales at Pilot.com with Founder, Waseem Daher
Send us a textWaseem Daher (Ex-Dropbox and Founder of Pilot.com) sits down with Peter Ahn and Alex Allain of Decoding Sales to discuss learnings from his founder-led sales journey. They discuss:• The importance of founders being involved in closing a startup's first customers• How to think through hiring your first salesperson• What the right profile is for sales hire #1• How to know when to fire salespeople who aren't working out• Lead gen tactics for startups and the power of word of mouthTo get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and get added to his newsletter for bi-weekly coaching nuggets!
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Episode 40: 3 things Peter got wrong!
Send us a textAt the end of the year, Peter and Alex look back on what Peter's learned coaching startups and three places he's changed his mind.They cover: Peter's new thoughts on BANT and MEDDIC as discovery and sales qualification frameworks. (Originally discussed in the BANT and MEDDIC episode from December of 2022)Why Salesforce may not be the best CRM to start with if you're an early stage founder (originally discussed in in the CRM 101 episode from 2021)The changing archetype of what makes a great first sales hire (from the The First Sales Hire episode, also from 2021!)To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and get added to his newsletter for bi-weekly coaching nuggets!
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
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