#263: How To Succeed on YouTube Today feat. Colin & Samir [Greatest Hits]
I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time.
In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have.
Full transcript and show notes
Colin and Samir's Website / Twitter / YouTube / Instagram
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TIMESTAMPS
(00:00) The Most Influential Duo on YouTube
(01:08) What Are Successful YouTubers Doing Right Now
(03:47) Relationship Between Consistency and a Strong Brand
(12:38) What Consistency Looks Like in the C&S Brand
(16:27) Don’t Commercialize Your Passion
(18:51) Turning Your Channel Into a Business
(25:52) The Future of Monetization
(29:41) YouTubers Are Underselling Themselves to Brands
(39:02) Merch as a Revenue Driver Vs Brand Loyalty
(41:12) Future of Shorts
(44:07) What Happens When Thumbnails Become Less Important
(46:41) What’s the Deal with Livestreaming
(50:23) Venting to Each Other About the World Around Us
(55:46) Learn How to Secure High Paying Brand Deals
***
RECOMMENDED NEXT EPISODE
→ #209: Paddy Galloway – How he makes any niche go viral
→ #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
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📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
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SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
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58:25
#280: How to LEGALLY Protect Your Channel (YouTube Lawyer Tyler Chou Explains)
Tyler Chou spent nearly two decades as an entertainment attorney in Hollywood, with senior roles at Disney, Skydance, BuzzFeed, before starting her own YouTube channel, which brought her into this world of creators. And today, she helps clients like Sam & Colby, Andy Morris, and Jenny Hoyos stay on the right side of the law.
Unfortunately, that’s getting harder (and scarier) all the time. But that doesn’t mean you can’t protect yourself. And Tyler is going to show us how you can start doing so – today.
Full transcript and show notes
Tyler's Website / Instagram / LinkedIn / TikTok / YouTube
***
TIMESTAMPS
(00:00) Meet the Lawyer Saving YouTube Channels
(04:35) Music Publishers and Copyright Strikes
(09:54) Getting Strikes Removed
(13:08) YouTube Strikes and Litigation Process
(15:37) How we use 1of10
(20:28) Resolving Copyright Strikes Creatively
(21:46) How Creators Misunderstand Fair Use
(27:11) Essential Steps for Creator Protection
(30:18) Protecting Partnerships from Future Risks
(33:15) Protecting YouTube Channel Ownership
(37:37) Photo Licensing and Fair Use
(41:05) The Upside of Litigation
(42:01) Why This Shouldn't Scare You
***
RECOMMENDED NEXT EPISODE
→ #263: Colin & Samir on the future of their channel and the creator economy
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors
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45:05
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45:05
#279: How we navigate our different internal characters (and her experience as a first time author) | Amanda Goetz
In today's episode, I am speaking with my dear friend Amanda Goetz. Amanda is my favorite kind of person. She works her butt off, but she's also sensitive and introspective. Her perspective on ambition and how to marry it with family life is baked into her new book, called Toxic Grit, How to Have It All and Actually Love What You Have.
Amanda is a two-time founder, four-time CMO, and single mom of three. She inspires over 150,000 people every week through her social insights and weekly newsletter Life's a Game. Previously, Amanda founded House of Wise, the luxury wellness brand giving women permission to make space for better sleep, hotter sex, less stress, and more strength. House of Wise was acquired in 2022, and before that, Amanda spent five years at the Knot Worldwide as Head of Brand Marketing.
Learn more about Amanda
Order Toxic Grit
Amanda's Instagram / Twitter / LinkedIn
Full transcript and show notes
***
TIMESTAMPS
00:00 Amanda's Inspiring Journey & Book
04:35 Embracing Multifaceted Female Identity
06:30 Rediscovering Authentic Self Needs
11:34 Seeking Validation as a Creator
13:29 Life's a Game Newsletter Launch
18:06 Building a Brand for Publishing
22:39 Industry Feedback and Benchmarks
25:12 First Book Needn't Be Best
29:05 Self-Understanding and Growth Process
31:37 Authenticity and Emotional Maturity
37:00 Authenticity and Creative Energy
40:34 Transitioning to Intimacy Mode
42:57 Mastering Co-Parenting Early
45:23 Trusting Publisher's Title Process
49:05 Focus, Strategy, Connection
***
RECOMMENDED NEXT EPISODE
→ #276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2)
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
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💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
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55:01
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55:01
#278: How I’m Approaching The Rest of 2025 (Behind The Scenes)
Today, I want to take you behind the scenes in The Lab this week. Every month I do a retro where I look at the months that just passed, things that went well, things that didn't go well, things that I'm changing because of that.
I wanted to share a version of that here on the channel and on the podcast feed, and hopefully by learning more about what's going on in my head, not only do you feel a little bit seen and understood, but maybe it gives you some insight and unlocks something for you in your own business as well.
So in this episode, I'll be looking at the last quarter of the year. I want to look at my business, how it's performing so far, and where we're heading.
Full transcript and show notes
***
TIMESTAMPS
00:00 Quarterly Business Review Insights
06:26 Parenting, Priorities, and Adaptation
08:09 Lab and Book Priorities
11:51 Refocusing on Creator Priorities
15:41 Ambition on My Terms
19:40 Writing, Thinking, and Mimetic Desire
21:40 Content Repurposing Across Platforms
25:56 Content & Product Strategy Update
30:29 Lab Membership Updates & Features
31:54 Making the Book a Success
35:44 Balancing the Perfect Title
38:11 Struggling to Do Less
***
RECOMMENDED NEXT EPISODE
→ #270: Being a creator and a parent | Jay-Talking with Jay Acunzo
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
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44:09
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44:09
#277: The best and worst income streams for creators (ranked)
I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst.
I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you’ll know which ones are right for you. And at any point, if you agree or disagree, let me know in the comments.
Full transcript and show notes
***
TIMESTAMPS
(00:32) AdSense
(01:36) Sponsorship & Brand Deals
(03:30) Content Memberships
(04:30) Done-For-You Services
(05:27) Royalties
(06:28) 1-to-1 Coaching & Consulting
(07:38) Affiliates
(09:36) User Generated Content (UGC)
(10:17) Group Programs
(11:25) Digital Products
(12:56) Speaking
(14:27) Live Events
(15:53) Community Memberships
***
RECOMMENDED NEXT EPISODE
→ #267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors
Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
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