How Does a Small Craft Brand Break Out? SennzaFinne Shares Their BluePrint
In a spirits landscape full of massive brands and mega marketing budgets, what differentiates a craft producer? SennzaFinne, the Seattle based amaro producer founded by former bartenders, has found creative ways to make their mark. This week Eli checked back in with Gillian and Joey to learn about their approach to guerilla marketing at the world’s premier beverage conference (it involves a custom backpack), and they also dove into the company’s recent experiments with ingredient recycling. From brewery collaborations to botanical seltzers, there is a lot happening over at SennzaFinne, and they get into a little bit of all things ‘bitter’ in this conversation.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Heaven 11Blister Craft CollectiveBecome a BLISTER+ MemberSennzaFinneRecipesGift BoxBLISTER NEWSLETTER:Get It & Our Weekly Gear GiveawaysTOPICS & TIMES:Tasting at Tales (5:14)Partnerships with Breweries (12:56)Distillation Collaboration with Old Log Cabin (23:28)Ready-To-Drink Options (30:11)Pop Up Bars (40:12)SennzaFinne’s Lineup (44:00)Last Leaf & Mezcal (47:09)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.
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Caviar 101 with Black River Caviar
Caviar. Is there any word — or food — that more quickly conjures up associations of luxury and opulence? But caviar isn’t just a thing to serve on the yacht you don’t own, caviar has a rich history. Once a snack only for Russian oligarchs, today it is found in more places and likely on potato chips. Eli talks with Sarah Mayo for a deep dive into the history of global caviar production; the ways in which the modern market is shaping consumption; and the endangered status of the fish responsible for this exotic dish. We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberBlack River CaviarBLISTER NEWSLETTER:Get It & Our Weekly Gear GiveawaysTOPICS & TIMES:History of Caviar (2:53)The Production Process (14:30)The Market for Caviar (17:57)Soviet Caviar (24:58)China's Influence (30:38)Sturgeon, Illegal Fishing, & Hybrid Products (32:13)Lifecycle of the Sturgeon (39:53)Grading Structure (49:51)Caviar & Wine (52:48)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.
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The Whiskey that Set a Land Speed Record: Montgomery Distilling
Not every distillery owner has a land speed record to their name, but Ryan Montgomery of Montgomery Distilling does. So Eli talked with him about all things spirits, from the Montana-grown grain that helped power that land speed record, to the world’s first bourbon-based amaro. They also discuss the similarities between aquavit and gin; the labor of love known as kirschwasser; and the inspirational effect of Merle Haggard and the Grateful Dead. We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Heaven 11Blister Craft CollectiveBecome a BLISTER+ MemberMontgomery DistillingLords of DirtSpirits and SpokesTOPICS & TIMES:Farm to Bottle (3:49)Farming & Ranching (5:07)From Home Brewing to Distilling (6:39)Whiskey School & Stills (9:23)Starting a Whiskey Business (12:55)Single Malt & Special Releases (16:06)What Does He Like to Drink (20:43)“Mama Tried” Bourbon (24:12)Aquavit (26:01)Aged Aquavit (33:19)Aging in Montana (37:10)State of Distilling in the US & Montana (49:41)Liquor Licensing (57:30)B'Amaro (1:02:39)Motorcycle Fuel, Lords of Dirt, Spirit in the Spokes (1:09:25)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister PodcastBLISTER NEWSLETTER:Get It & Our Weekly Gear Giveaways Hosted on Acast. See acast.com/privacy for more information.
A famous philosopher once said, “Without music, life would be a mistake.” We agree. And while music is all around us, it’s easier and easier to take it for granted, or to have a very diluted experience of it. So, how do you elevate your everyday music listening experience?Today, Simon catches up with Itai Azerad, founder of Heaven 11, to talk about how their new Billie Amp MK3 does just that. Heaven 11’s goal is to restore the connection between the listener and music, and bring back the ritual of listening.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberCHECK OUT OUR YOUTUBE CHANNELSBlister Studios (our new channel)Blister Review (our original channel)TOPICS & TIMES:Check out the New Billie Amp at Capitol Audiofest (2:16)Billie Amp MK3’s Modular Design (3:52)Choosing Between Amplifier Modules (7:01)Future Proofing in Audio Products (12:26)Incorporating User Feedback (14:06)Bringing Back Your Father’s Hifi System (20:42)Rediscovering New Details in Music (30:24)Aesthetics Matter (41:31)An Emotional Connection to Music (47:00)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister PodcastBLISTER NEWSLETTER:Get It & Our Weekly Gear Giveaways Hosted on Acast. See acast.com/privacy for more information.
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Travel Coffee Gear, Hand Grinders, & Coffee Roasting with Calibration Coffee Lab’s Alex LeBlanc
How do you make great coffee on the road? Jonathan talks with Alex LeBlanc, the owner and head roaster at Calibration Coffee Lab, to talk about our recent attempts at this. Then, we discuss Alex’s own approach to roasting, and what becomes clear is that there are lots of different priorities and values that a particular coffee roaster might have — and understanding those will likely help you identify your favorite roasters.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberCHECK OUT OUR YOUTUBE CHANNELSBlister Studios (our new channel)Blister Review (our original channel)TOPICS & TIMES:New Coffee Gear & No-Bypass Brewing (3:31)Water Additives (13:14)Hand Grinders vs Electric Grinders (14:49)Bed Pressure (23:44)Filter Coffee & Various Brewing Styles (26:13)Roasting: Alex’s Approach (32:42)Over Roasting & Other Coffee Crimes (42:19)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister PodcastBLISTER NEWSLETTER:Get It & Our Weekly Gear Giveaways Hosted on Acast. See acast.com/privacy for more information.
CRAFTED is the podcast from BLISTER that dives deep into the craft world of beer, coffee, whiskey, watches, wine, and more. Our guests are some of the very best and most passionate brewers, distillers, winemakers, coffee producers, retailers, and founders that launched craft companies when success was unlikely, but their passion and principles caused them to forge ahead anyway. CRAFTED explores how things get made, and does so with the remarkable people that insist on making things well. Hosted on Acast. See acast.com/privacy for more information.
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