Coaching Culture with Ben Herring

A late-night training, a tired team, and a coach who missed the real story—that’s where everything changed. Andre Petorius shares how a single moment of misread effort led him to apologize, “break the chain” of how he was coached, and build a people-first approach anchored in three words: understand and assist.

We dive into a definition you’ll remember long after the episode ends: culture as your team’s immune system. Andre shows how small daily behaviors—inviting young players into extras, how you leave a gym, the way you speak after errors—either strengthen or weaken that system. Coaching in Japan pushed him to listen differently, use humor to open doors, and bring player ideas into the room. The result is a team that speaks up, owns solutions, and learns faster. His mantra “calling up, not out” reframes feedback: praise the precise piece that worked, then fix the next layer. It’s not softer; it’s smarter, and it stops the spiral that turns one mistake into an identity.

You’ll also hear why Andre stopped talking about winning. Not because results don’t matter, but because outcome obsession warps behavior and language. By doubling down on standards, process, and specific improvements, performances stabilize—and unexpected wins emerge: a debut earned, an aerial skill streak, a tighthead’s first linking pass. Andre’s journey from attack coach to defense coach adds another edge; defense teaches how to fight and protect, while attack learns to create and manipulate. Through it all, his faith grounds his identity, letting him lead without fear, serve his players, and keep perspective when the scoreboard doesn’t cooperate.

If you’re a coach, leader, or teammate who wants a practical, human blueprint for culture and performance, this conversation will serve you well. Subscribe, share with a colleague who needs it today, and leave a review with the one idea you’ll apply this week.
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If you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. Ben
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Pressure without panic. That was the standout energy we brought home from the Brisbane youth rugby coaches forum, where we watched Mike Cron turn complex coaching into something calm, sharp, and deeply human. We open up our notes on how sky-high standards can thrive without fear, why fewer cues and more silence often produce better reps, and how the right tech can transform players into self-directed learners.

We talk through Cron’s approach to culture: make the standard crystal clear, keep the environment steady, and put responsibility on our delivery first. From there, the focus shifts to discovery learning. Instead of packing sessions with nonstop instruction, we explore how to set a clean target, let players feel the movement, and protect the space where reflection and peer discussion do the real work. You’ll hear how reading engagement beats watching the clock, and why a coach’s calm is the fastest way to earn attention.

We also dive into practical tools. A simple live-cast video setup turns feedback into a player-led loop: watch, discuss, adjust, repeat. With prompts like “What did you see?” and “Did your body feel powerful?” athletes connect sensation to outcome and start coaching each other. That peer coaching multiplies understanding, ownership, and accountability across the group—exactly what you need when pressure rises on game day.

If you want a team that thinks faster, learns deeper, and holds the standard together, this conversation lays out the shifts to make: set standards without fear, trim your talking, and use tech to unlock autonomy. If this resonated, follow the show, share it with a coaching friend, and leave a quick review to help more coaches find it. What’s the first change you’ll try this week?
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If you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. Ben
To subscribe to the newsletter or to get a copy of the book, jump onto:
www.coachingculture.com.au
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Share this show with your mates, rugby, coaches, leaders! Dont be shy.

What if performance starts with belonging, not tactics? We sit down with Nick Evans—All Black fly-half turned Harlequins attack coach—to unpack how culture, clarity, and a few well-chosen words can change the way a team competes under pressure. From honoring ancestry to owning identity, Nick shows why connection is the foundation that makes hard conversations possible and results sustainable.

We trace his journey from player to coach, including the painful lesson of a 28-slide attack deck that put half the room to sleep—and the pivot to short, sharp meetings that land one idea and get the squad back on the field. Nick breaks down the identity pillars that fueled Harlequins’ resurgence—tempo, ruthless standards, unpredictability, and enjoyment—and explains Conor O’Shea’s radical act of leadership: telling players the result was his responsibility so they could play with freedom. We dig into personalization, balancing detail for different minds, and why shape should create chances rather than cage instincts.

You’ll also hear practical tools any team can steal: interactive video reviews that build rugby IQ and leadership, match-day “no waffle” comms inspired by air traffic control, and a crisp “combat chat” glossary—like “next job” for reset and “60” for an instant energy lift. Threaded through it all is a mental model that keeps coaches and players moving forward: learn it or affirm it. Capture the lesson or the win, then let it go.

If you care about coaching culture, player development, and turning pressure into clarity, this conversation will give you frameworks you can use this week. Subscribe, share with a coaching friend, and leave a review telling us your team’s one-word cue.
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If you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. Ben
To subscribe to the newsletter or to get a copy of the book, jump onto:
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https://www.coachingculture.com.au/Bens_Culture_Playbook Download
Ever notice two teams run the same drills with the same energy, yet one takes off while the other stalls? We dig into the invisible factor that decides that split: culture. Not the poster on the wall or the pregame speech, but the lived behaviors you tolerate, the way mistakes are handled, whose voice carries, and what gets ignored. Drawing on years of coaching across countries and age groups, we share a practical Culture Playbook designed to help you start quickly and build deliberately, so you’re not stuck firefighting after standards slip.

We talk about why coaches default to what’s measurable—reps, times, systems—because it feels safe. The gray zone of culture is harder to quantify, but it decides risk-taking, cohesion, and resilience on game day. You’ll hear specific prompts to diagnose your environment, simple starting points to protect psychological safety without lowering standards, and a clear picture of what culture is and isn’t. We also explore the generational shift shaping modern teams: younger athletes crave clarity, purpose, and connection. Ignore that and players will play small or check out; design for it and your group grows faster than your drill plan alone ever could.

This conversation is a map, not a manifesto. You’ll leave knowing where to begin, what to reinforce, and how to make your systems land in soil that helps them grow. If you’re a coach, manager, or leader who’s ready to coach the gray with intent, grab the free Culture Playbook from the link in the show notes, listen through, and choose one behavior to reinforce this week. If this helped, subscribe, share it with a coaching friend, and leave a review so more leaders can build environments that truly perform.
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If you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. Ben
To subscribe to the newsletter or to get a copy of the book, jump onto:
www.coachingculture.com.au
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Share this show with your mates, rugby, coaches, leaders! Dont be shy.

Want to know why the “hot coach” from a powerhouse program often struggles at your club? We sit down with Ben Darwin of Gain Line Analytics to unpack the data behind coach hiring, culture, and the compounding power of cohesion. The conversation challenges easy narratives and asks harder questions about why stability, system fit, and patience routinely beat short-term fixes.

We break down a striking contrast from the NRL: assistants leaving the dominant Melbourne Storm win far less elsewhere than the small group of coaches who’ve departed the West Tigers. That flips common wisdom, and it makes sense when you zoom out. Stable teams create deep habits, shared language, and automated trust. Exporting that playbook into a chaotic environment often fails because the receiving club lacks the scaffolding to absorb it. Meanwhile, coaches shaped in turbulence learn to navigate churn and expectation shocks.

From there, we map the real trade-off boards must name: delivery coach or builder coach. One chases immediate wins by importing senior talent and accepts the hidden costs to youth, depth, and future cohesion. The other sets a long horizon, aligns academies to the first team, and lets detail compound across seasons. We show how action bias—doing something to “look active”—can reset hard-won progress and why decisions echo for years. Along the way, we explore surprising performance drags: first-time jersey color changes that dent passing accuracy and attack, venue effects, injuries in the wrong positions, and small tweaks that cause big drops.

This is a practical playbook for smarter reviews and better questions. What are we truly up against? When do we expect to win? Can our players actually play the system we want? What will it cost to change, and who do we lose if we sign one? Move beyond the scoreboard and into the inputs that matter—shared experience, system familiarity, and player-to-player understanding. If you’re ready to replace hiring hype with evidence and build a culture that keeps people long enough to get to the good stuff, this one’s for you. Subscribe, share with a colleague who needs it, and tell us: what would you change first at your club?
Send us a text
If you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. Ben
To subscribe to the newsletter or to get a copy of the book, jump onto:
www.coachingculture.com.au
Support the show
Share this show with your mates, rugby, coaches, leaders! Dont be shy.