Business Elevated

• 217. Scott Holmes — Building Better Through Value-Driven Entrepreneurship

  Season 7 Episode 18: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Scott Holmes, founder and CEO of Teton. Holmes discusses his career path, which unexpectedly pivoted from biology and medical school after being mentored by an entrepreneur in the import business. This experience ignited his entrepreneurial spirit and laid the foundation for his future. He recounts the genesis of Teton, born from a "to-don't" list of business practices he observed and wanted to avoid.    Holmes explains how Teton initially operated with a lean, home-based model, shipping directly to retailers before establishing domestic warehousing to address inventory fluctuations. He highlights Teton's early entry and success on Amazon, attributing it to a strategy of overbuilding quality products that exceed customer expectations, leading to overwhelmingly positive reviews.  Holmes also shares Teton's philosophy of giving back by donating gear to underserved communities to promote healthy living and outdoor experiences, stemming from his own initial negative experiences with poor-quality camping gear as a child. He offers advice to aspiring entrepreneurs, emphasizing the power of "no," the importance of focusing on mastery before diversification, and the critical step of discovering one's core values. 

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• 216. Ryan Starks — Reflecting on the Road So Far and What's Ahead

  Season 7 Episode 17: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity (GOEO), talks with Ryan Starks, GOEO's executive director. Starks shares his deep appreciation for the innovative spirit and strong work ethic of Utah's diverse communities. Reflecting on his recent visits to all 24 rural counties, he emphasizes the heart of GOEO's mission to create economic opportunities for all Utahns. He highlights the prevalent family and caring culture throughout the state. He reflects on key accomplishments during his tenure, emphasizing the importance of nimbleness and strategic focus. Starks proudly points to the successful corporate recruitment of Texas Instruments, a historic capital investment for the state, and the impactful Rural Economic Development Incentive Fund (REDTIF), which has dramatically increased economic opportunities in rural Utah. He underscores GOEO's collaborative approach with local communities, regional associations, and the World Trade Center Utah to drive economic growth, expand global reach for Utah companies, and attract foreign investment. Looking ahead, Starks expresses optimism about Utah’s economic future, which is driven by its collaborative spirit, pro-growth environment, and strong preparation for major milestones like the 2034 Winter Olympics. Thank you, Ryan Starks!

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• 215. Preston Cochrane — Building Community and Restoring Lives with The Other Side Village

  Season 7 Episode 16: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Preston Cochrane, CEO of The Other Side Village.  Cochrane discusses his journey into social impact work, driven by a desire to contribute to something larger than himself. He highlights his previous roles in organizations focused on homelessness, mental health, and financial education, emphasizing the importance of believing in people's capacity for change, even when their circumstances seem overwhelming. Cochrane delves into the mission of The Other Side Village and its sister organization, The Other Side Academy. The Academy is a 2.5-year residential program for individuals with histories of incarceration, addiction, and homelessness, where residents operate social enterprises to fund the program. Inspired by the Academy's success, the Village provides permanent, supportive housing for chronically homeless individuals with mental health diagnoses. A key component of the Village is its democratic, therapeutic environment where residents are peer-led and must complete a "village prep school" before moving in. Cochrane highlights that both organizations share a core belief: people can change when supported by accountability, love, and a sense of purpose.

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• 214. Matthew Sanders and Erik Mikkelsen — Elevating Hospitality by Investing in People

  Season 7 Episode 15: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Matt Sanders, founder and CEO, and Eric Mikkelsen, vice president of product, at Longitude.  Sanders and Mikkelsen delve into their professional backgrounds, which both involve building new enterprises alongside existing organizations, including their time together at Western Governors University. They discuss the genesis and operation of Longitude, a company focused on managing luxury short-term vacation rentals, second homes, and full-time residences primarily in the Wasatch Back region of Utah.  Sanders explains the company's unique model, which blends employees with licensed service partners, empowering individuals, particularly Latin American immigrant women, through training and entrepreneurial opportunities. Mikkelsen emphasizes Longitude's commitment to investing in its people, fostering a high level of service, and attracting talent in a competitive hospitality market. They also discuss their marketing strategies, the importance of guest reviews, and their positive experiences within Utah's collaborative and entrepreneurial business community, expressing optimism for future growth while prioritizing their local base.

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• 213. Jeremy Barker — Behind the Hidden Door

  Season 7 Episode 14: In this episode, Pete Codella, managing director of Business Services, talks with Jeremy Barker, CEO of Murphy Door. Barker shares his deep Utah roots and diverse career path, which began with several entrepreneurial ventures after a brief time at the University of Utah — including construction and a shed-building business that led to a major partnership with Home Depot. He later became a paramedic and firefighter. Barker shares anecdotes about his early business challenges, including financial difficulties and learning the ropes of large-scale retail.  He delves into his current successful venture, Murphy Door, a company specializing in hidden doors disguised as bookshelves and cabinets. Barker details the invention of his patented door hardware and the unexpected growth of the company, particularly during the COVID-19 pandemic. He highlights the company's commitment to manufacturing in the U.S. using domestic materials and its expansion with plants in Utah, Kentucky, and Texas. Barker also touches upon Murphy Door's unique presence in the home improvement market and its collaborations with Hollywood productions, among other notable recognitions. 

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