Getting Embedded Payments Right with Wix & Emily Bartels
Embedded payments are transforming how software platforms serve their customers, moving beyond basic functionality to become comprehensive business operating systems.In this episode of Adyen Presents: Embedded Finance Podcast, host Hemmo Bosscher explores the evolution of embedded payments through conversations with Emily Bartels, former payments leader at Mindbody, and Wix payments co-heads Amit Sagiv and Volodymyr Tsukur, who oversee payments for a platform serving over 250 million users across 190 countries.Episode Highlights:[00:00] Intro[01:05] Mindbody's Early Journey into Embedded Payments [04:17] Starting with Customer Workflows Before Technology[09:49] Strategic Pricing for Embedded Payment Solutions[11:15] Navigating Business Through COVID-19 Disruption[18:33] Wix's Evolution into a Business Operating System[28:26] Leveraging Platform Data to Streamline Payments[34:48] The Wix Way: Customer-Centric Product Development[42:45] Building the Right Team for Embedded Payments[46:56] AI and Personalization in Payment Experiences[50:38] Future of Embedded Finance: Beyond Payments[52:52] Key Takeaways: Driving Value Through Embedded Solutions
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Selling Embedded Payments, with Zenoti & Flagship Advisory Partners
Embedded finance is transforming how software platforms serve their customers, with payments integration emerging as a critical foundation for building comprehensive financial service offerings.In this episode of Adyen Presents Embedded Finance, host Hemmo Bosscher explores successful strategies for selling embedded payments with Joel Van Arsdale, Managing Partner at Flagship Advisory Partners, and Vamshidhar Reddy, GM of Payments at Zenoti, a leading cloud platform for beauty and wellness businesses.[00:00] Intro[02:00] The Evolution and Growth of Embedded Finance[08:52] Strategic Commitment: Making Embedded Payments Core to Your Platform[12:13] Vertical SaaS vs Horizontal Solutions: Who Has the Right to Win?[18:21] Beyond Payments: Emerging Financial Products and Opportunities[32:12] Zenoti's Journey: Building an All-in-One Platform for Beauty & Wellness[43:00] Cash Flow Management: The Missing Piece in Small Business Solutions[47:13] Key Takeaways: Capturing the Embedded Finance Opportunity
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The Story Behind The Numbers, with SumUp & BCG
Embedded Finance is transforming how software platforms serve small businesses, creating new revenue streams while solving critical customer pain points.In this episode of Adyen Presents: Embedded Finance, host Hemmo Bosscher explores the evolving landscape of embedded financial products through two illuminating conversations with Max Zevin, Partner at Boston Consulting Group, and Jakob Carstens of SumUp, who share insights on market opportunities and real-world implementation.[13:53] The Future of Full-Suite Financial Products[21:35] SumUp's Journey from Payments to Platform[32:38] Evolution of Merchant Cash Advances: From Crisis to Growth[42:44] Global Expansion: Navigating Different Markets[47:44] Building the Future Operating System for Merchants[52:22] Key Advice for Platform Founders[55:09] Final Thoughts on Embedded Finance Opportunities Adyen Presents: The Embedded Finance Podcast is handcrafted by our friends over at: fame.so
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Teaser
Adyen Presents: The Embedded Finance Podcast is your go-to resource for understanding how SaaS platforms can unlock the full potential of embedded finance. Hosted by Hemmo Bosscher, each episode dives into real-world success stories, industry insights, and practical guidance from experts in a variety of industries, analysts, thought-leaders, and fintech specialists.Designed for SaaS founders, CEOs, CFOs, product heads, and tech decision-makers, the show demystifies the complexities of embedded finance, covering everything from integrated payments to business banking, capital, and card issuance. Adyen Presents: The Embedded Finance Podcast is handcrafted by our friends over at: fame.so
Adyen Presents: Embedded Finance, your go-to resource for understanding how SaaS platforms can unlock the full potential of embedded finance. Hosted by Hemmo Bosscher, each episode dives into real-world success stories, industry insights, and practical guidance from experts in a variety of industries, analysts, thought-leaders, and fintech specialists.
Designed for SaaS founders, CEOs, CFOs, product heads, and tech decision-makers, the show demystifies the complexities of embedded finance, covering everything from integrated payments to business banking, capital, and card issuance.
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