Restaurant Marketing Secrets
Matt Plapp - America's Best Restaurants

Último episodio
984 episodios
The Red Envelope Promo: How Restaurants Fill a Dead January - Restaurant Marketing Secrets - Episode 993
23/10/2026 | 23 minThanksgiving through New Year's takes care of itself. January is the month that kills restaurants. Here's the one promotion that fixes it, and you have to start now. In this session, Matt Plapp (CEO of America's Best Restaurants) breaks down Part 1 of the Red Envelope Promo — picking your prizes and local partners, setting your handout and redemption windows, and the QR code hack that lets you market only to the people actually holding an envelope. This is Part 1 of 3. Next week Chris Schonenberger of BBQ Productions joins us to break down how his restaurant does six figures in Q1 sales off this promo every single year.
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This podcast is a lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group.
https://www.skool.com/americasbestrestaurantsCan't Miss Halloween Candy Counting Contest (Social + Email + Ads) - Restaurant Marketing Secrets - Episode 992
20/10/2026 | 12 minThis simple tactic, using a bowl of candy, can help you reach customers via email, text, and social media...BUT DRIVE SALES!
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This podcast is a lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group.
https://www.skool.com/americasbestrestaurantsHow to Turn Halloween Into a Restaurant Goldmine (Social + Email + Ads) - Restaurant Marketing Secrets - Episode 991
05/10/2026 | 17 minDon't wait until the week before, then this promo locked and loaded early!
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This podcast is a lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group.
https://www.skool.com/americasbestrestaurants- America's Best Restaurants has helped thousands of restaurants through the years, BUT HOW? I often spend so much time teaching that I forget to talk about what we do. Today we dig into the marketing programs we offer at ABR.
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This podcast is a micro-lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group.
https://www.skool.com/americasbestrestaurants 3 Strategies to Keep Your Restaurant Customers Coming Back - Restaurant Marketing Secrets - Episode 989
24/09/2026 | 17 minRetaining your customers is KEY to long term growth, but even more important than that is RETAINING THEIR ATTENTION
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This podcast is a micro-lesson of what we teach and discuss every week in our Skool community. Click the link below to join our free America's Best Restaurants Skool group.
https://www.skool.com/americasbestrestaurants
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Acerca de Restaurant Marketing Secrets
Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape.
The three things Matt believes in when it comes to marketing are:
A - Attracting your customer's attention
B - Build a database from that attention
R - Retaining attention in your database
And, by the way, ABR also stands for America's Best Restaurants. (Duh!)
Learn more about Matt Plapp by visiting his website at www.MattPlapp.com
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