The GaryVee Audio Experience

In this episode of The GaryVee Audio Experience, I sit down for a long-form guest interview and go all the way back. I share the three moments I knew everything was about to change — the first time I used the internet, the day I used ChatGPT, and the day the iPhone came out — and why I knew that everything built on top of the iPhone was going to win.

You'll learn about:
• The Three Moments I Knew Tech Was About to Change Everything
• Why the iPhone is the Remote Control of Our Lives
• Why Humble Beginnings Build a Different Hustle Muscle
• Why Love In the Home Makes You Unstoppable
• Why Your Parents Being Your Role Models Is an Advantage

In this episode of The GaryVee Audio Experience, I sit down with Laura Desmond, CMO of Adobe, at Cannes 2026 for a Marketing for the Now conversation. We get into why experience maxing — IRL, in real life — is mattering more than ever, why VaynerX bet the farm on becoming an experiential agency, and why AI tools will get commoditized at scale exactly the way big data did. I share the Photoshop history lesson every fearful creative needs to hear, why the human matters more in an AI world, not less, and the jungle-gym career advice every young marketer should be writing down.

You'll learn about:
• Why Experience Maxing (IRL) Is Mattering More Than Ever
• Why the Human Variable Matters More, Not Less
• The Humility to Take a Step Backwards

In this episode of The GaryVee Audio Experience, I break down the two extreme places the courage to be creative actually comes from — having nothing to lose, or having incredible depth of knowledge and conviction. I go back to the first episode of Wine Library TV in February 2006, when I was 31 years old and had already spent more than half my life studying wine, and I explain why no sommelier in England or France or Italy was ever going to walk up on me and expose me for not knowing my sh*t.

You'll learn about:
• The Two Extremes That Produce Creative Courage
• Depth of Knowledge as the Other Path
• Why Silly Works When the Substance Is Real
• How to Build Conviction Before You Press Record

In this episode of The GaryVee Audio Experience, I sit down on Social Currency for a wide-ranging interview on 20 years of creating content. We get into why social media is dead and interest media is the new reality, why quantity isn't debatable, and the "and not or" doctrine I keep coming back to with AI and IRL. I share how staying in my lane builds confidence on camera, why technology is undefeated and you can't squeeze the tomato through the internet, the 15/85 system that's running my career right now, and why analog businesses are the 1965 play of 2036.
You'll learn about:• Why Social Media Is Dead and Interest Media Is Winning• Why Confidence Comes From Staying In Your Lane• Quantity vs. Quality (And Why Quantity Isn't Debatable)• The And-Not-Or Doctrine for AI + IRL• Why Technology Is Undefeated• The 15/85 Operating System• Why Analog Businesses Are the 1965 Play of 2036• Brands as Media Companies First

In this episode of The GaryVee Audio Experience, I sit down with Rashawn Dhanraj of Adobe Brand Studio and Grace Kao of Snap at Cannes for a panel on AI and creativity. I unload on why the industry is doing AI wrong — bringing subjective audacity and insecurity to the tools instead of curiosity and awarding itself for work that doesn't move the business. I get into why strategists have the biggest upside with AI, why the algorithm is just consumer attention, and why media and creative should never have been separated.

You'll learn about:
• AI as a Thinking Partner (Not a Magic Button)
• Why Strategists Have the Biggest Upside
• Why Media and Creative Have to Be Reunited
• Mastering AI Is Like "Mastering the Internet" in 1999