Ep. 13 - Brian Amerige of Thoughtful on rethinking social
What if? What if we re-thought what "social" means, to rid ourselves of the dark elements and instead promote the enriching parts? In this episode, we talk to Brian Amerige, CEO and co-founder of Thoughtful, and who takes us on a journey on rethinking social. His app, Thoughtful (available at https://thoughtful.community/Brian) represents his effort to bring this vision to reality.Specifically, we discuss:Why we need ideas to flourish as humansHow current social platforms promote non-enriching content, leading to toxic environments.How Thoughtful promotes ideas through the consumption of interesting content.Why "Thoughtful time" creates a number for screen time you should be proud of. The marketplace for new apps is still huge - especially for positive, human centric apps. In Thoughtful, engagement with people is limited to the extent it can help engagement with ideas. Why metrics at Thoughtful are used to inform decisions but not make decisions. How the "judgement coefficient" helps match individual interests with other people with similar interests, and their recommendations, regardless of popularity of that content. How you could use Thoughtful to improve your college experienceWhy students should focus on problems when thinking about their career.
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Ep. 12 - Fran Stacks of Wells Fargo on digital marketing
In this episode, we talk with Fran Stacks, channel manager at Wells Fargo https://www.wellsfargo.com/. We talk about:- What a channel manager does- How ADA specifications impact web site design- How the digital marketing has changed in the last 10 years - How customer expectations have changed in the last 10 years- What a Data Management Platform does- and more...To learn more about eCommerce and how marketing plays a role, check out my textbook "eCommerce: A Stakeholder Approach" https://www.prospectpressvt.com/textbooks/drake-ecommerce-a-stakeholder-approach
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Ep. 11 - Harry Hawk with Doctible and Southwestern College on online lead generation
In this episode, we chat with Harry Hawk, instructer at Southwestern College and lead generator at Doctible (doctible.com). During this conversation, we learn about: - What is a "lead" and how Harry uses digital media to help find leads for medical offices - HubSpot and their technological offerings - Why I wrote my textbook - How to get started in eCommerce and eBusiness - How to get the most out of my textbook - Digital deep funnel optimizationTo learn more about eCommerce and how marketing plays a role, check out my textbook "eCommerce: A Stakeholder Approach" https://www.prospectpressvt.com/textbooks/drake-ecommerce-a-stakeholder-approach
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Ep. 10 - Matt McGuirk and Randy Paszek of Source Defense on cyber security and the Magecart attack
In this episode, we talk to Randy Paszek and Matt McGuirk, solutions and sales engineers at Source Defense. We talk about: Why businesses struggle with website security Magecart attacks How 3rd party JavaScript files leave customers vulnerable How Source Defense's VICE platform helps contain 3rd party JavaScript to prevent Magecart attacks What the 15 millisecond rule means in JavaScript development How companies can assess their website risk https://sourcedefense.com/check-your-exposure/ Why the pandemic may have made magecart attacks more attractive Source Defense's new product WiPPTo learn more about eCommerce and how security plays a role, check out my textbook eCommerce: A Stakeholder Approach
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Ep. 9 - Arthur Zey, product manager at Amazon in their Alexia Developer Portal
In this episode, we talk to Arthur Zey, senior technical product manager at Amazon for the Alexa developer's portal. We talk about:What is a product manager in the tech industryHow a product management differs from a project management How the Alexa developer's portal is structuredWhy UX reflects thoughtfulness in designWhy technical documentation requires good UXHow API development and technical documentation relate Various workflows for technical writers developing technical documentationUsing JIRA for workflowsWhy interpersonal challenges tend to be the most difficult issues in techSome strategies for dealing with interpersonal issues Why getting hands-on work experience is critical for your careerTo learn more about eCommerce, check out my textbook at:eCommerce: A Stakeholder Approach
Do you want understand how eCommerce works? I’m professor John Drake of East Carolina University. My podcast “Voices of eCommerce” wants to build that understanding in the area I love most - eCommerce. In this podcast, I interview the people behind the scenes of eCommerce - the people that design, build, market, and run online, mobile, and social initiatives. These interviews ask about their careers, job roles, and the current state of eCommerce in business today.
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