The Professional Artist Podcast: Art Business Transformations

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What if the best person to sell your art isn’t a gallery?
In this episode of The Professional Artist Podcast, collaborative painters Signe and Genna Grushovenko are featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Working as a husband-and-wife team, Signe and Genna transform anonymous vintage photographs into contemporary paintings collected and exhibited throughout the United States.
After years of working with galleries and selling their work directly, Signe and Genna now focus on art fairs, giving them firsthand experience with different sales models and the economics behind each.
In this deep dive, they share why letting go of a revenue stream can sometimes strengthen your business, the real math behind gallery versus direct sales, and how reversing a decision they stood by for 20 years opened up an entirely new source of income.
“Nobody, I think, will sell your work with the same passion that you do.”
— Signe Grushovenko

Timestamps:
00:00 Introduction
01:38 A Sense of Perspective
05:47 Leaving Teaching and Going All In on Sales
09:40 Why They Left the Gallery System
13:12 Mapping Desire 
14:34 Selling Your Own Work Without Being Pushy
16:41 Measuring Festival Success Over Time
19:51 Adding Reproductions to the Business 
23:11 Streetlight Mafia 
23:59 Final thoughts
Connect with Signe and Genna
Website:  https://www.grushovenko.com/
Instagram:  https://www.instagram.com/thegrushovenkos/

Learn more about The Professional Artist Association:
Mentoring:
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Membership:
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Free Letter:
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Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

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Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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How do you build a sustainable art career without burning yourself out in the process?
In this episode of The Professional Artist Podcast, contemporary painter Maria Roza is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Based in Turkey, Maria creates figurative work exploring the relationship between humans, nature and our own self-identity.
Since completing her master's degree in painting, she has presented three solo shows and exhibited across Europe and the Middle East.
In this episode, Maria shares what artist burnout actually feels like, the habits helping her recover and build a healthier relationship with her work, and why taking a break can be difficult when your identity and career are tied to creating. 
She also challenges the idea that artists should wait to be discovered and explains why creating your own opportunities matters.
“You feel like your body is burning as well, but mentally you feel like you're draining out.”
— Maria Roza 
Timestamps:
00:00 Introduction
01:38  Red and Turquoise on The Rails
05:34 Finding Your Voice Through Solitude
09:02 What Artist Burnout Actually Feels Like
12:32 How Self-Compassion and Small Sketches Began the Recovery
16:46 Paralell Aggression 
19:46 The Discovery Myth: Taking Charge of Your Own Career
24:06 The Trade
25:26 Final advice

Connect with Maria
Website: https://www.mariaroza.com/
Instagram: https://www.instagram.com/artmariaroza/

Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
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Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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What does it really take to build a career in monumental public art?
In this episode of *The Professional Artist Podcast*, sculptor Heath Satow is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Heath has spent 35 years building a career in large-scale public art, with permanent installations at the Denver Zoo, Raleigh-Durham International Airport, and the 9/11 Memorial. Along the way, he has learned that the finished sculpture is only one part of the job.
In this episode, Heath breaks down how artists get their first public art commissions, the financial risks behind large-scale projects, and why experience has led him to turn down opportunities that don't respect an artist's time and expertise.
This deep dive offers a practical look behind the scenes of public art… and what artists need to understand before pursuing large-scale commissions.
“It was just a thought, and now it's this amazing thing out in the world and that's addictive.”
— Heath Satow
Timestamps:
00:00 Introduction
01:38 The Seed 
04:09 Starting Out: Railings, Festivals, and Building a Portfolio
06:48 Why Scale Becomes Addictive
08:44 Transition: The Accidental Discovery of Mirror Polish Stainless
11:07 How to Apply for Public Art Commissions
15:10 Handling Rejection in a Competitive Field
16:09 The Financial Risk Hidden in Every Commission
18:08 Cor
23:29 Final Advice
Connect with Heath
Website: https://www.publicsculpture.com/
Instagram: https://www.instagram.com/publicsculpture/

Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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In this episode of The Professional Artist Podcast, illustrator, painter, and educator Francis Vallejo is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Francis is an award-winning artist and Associate Professor of Illustration at the College for Creative Studies.
Over the past two decades, he has built a six-figure creative business by combining multiple income streams, including original artwork, teaching, illustration, commissions, and publishing.
In this episode, Francis shares exactly how he built a business generating more than $120,000 per year, why so many talented artists struggle to reach that level, and the mindset shift that transformed the way he approached his career.
He also explains why artists should value their expertise like any other specialized profession and how diversifying income can create long-term stability.
"Art, in my opinion, can be an extremely profitable pursuit.”
— Francis Vallejo
Timestamps:
00:00 Introduction
01:38 A Pivotal Illustration Project
03:53 The Entrepreneurial Mindset and Building Momentum
05:42 From Broke in His 20s to Six Figures: The Income Breakdown
10:54 The Alaska Residency and the Accidental Printmaking Discovery
15:08 Why Talented Artists Stay Stuck : The Mindset Shift
17:20 Talking About Your Work as a Problem You Solve
18:43 Finding Community
21:28 Final Advice
Connect with Francis
Website: https://www.francisvallejo.com/
Instagram: https://www.instagram.com/francisvallejoart/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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What does it actually take to build a career creating high-paying commissions for interior designers?
In this episode of The Professional Artist Podcast, abstract painter Lara Scolari is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Lara is an Australian abstract artist whose nature-inspired paintings are collected internationally across Australia, Asia, Europe, and the United States.
Alongside her exhibition career, she has built a thriving commission business working with leading interior designers and has expanded her practice through licensing partnerships, including luxury rug collections.
In this episode, Lara explains how artists can build relationships with interior designers, what a professional commission process looks like from inquiry to installation, and why preparation, consistency, and a polished presentation matter more than waiting for the perfect opportunity.
"You've gotta put yourself out there. You've gotta back yourself. You have to take the risk that may not end in anything.”
— Lara Scolari
Timestamps:
00:00 Introduction
01:38 Yellow Water Cruising
05:00 Translating Paintings into Rugs and Licensing
07:40 Building an International Exhibition Career
10:16 Wendy's Bolt 
10:48 How Greg Natale Walked Through the Door
13:40 The Interior Designer Commission Process
16:09 Where Designers Discover New Artists
17:48  Snorkeling With Matisse
18:55 Final advice
Connect with Lara
Website: https://larascolari.com/
Instagram: https://www.instagram.com/larascolari/

Learn more about The Professional Artist Association:

Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter

Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.