The Amy Porterfield Show

• How to Plan Your Next 12 Months (And Stop Winging Your Revenue)

  Map Out Your Most Profitable Year Yet When I started planning my year 12 months in advance, everything changed. I finally knew where my revenue was coming from, my team knew exactly what we were doing, and I stopped feeling like I was constantly scrambling. Today, I'm sharing the six-step process I swear by for planning your year… from choosing your revenue drivers to getting every launch date on the calendar. And the best part? You can plan ahead and still stay flexible! You don't need to know every single detail or the "how" behind everything. Instead, we'll focusing on the "what" and the "when." Whether you're planning for 2026 or mapping out your next six months, this episode will help you predict your revenue, feel more in control, and finally know if you're on track to hit your goals. Trust me, this planning method changed my business, and I know it can transform yours too! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Reflect Before You Plan – Before mapping out your year, look back at what worked and what didn't. Analyze your profit and loss statement, identify your most profitable campaigns, and use tools like ChatGPT to spot patterns and opportunities you might have missed. 2️⃣ Choose 2-5 Revenue Drivers (And Repeat Them) – The fewer offers you have, the better, as long as you can still hit your revenue goal. Focus on doing one or two things really well multiple times throughout the year rather than spreading yourself thin with too many different offers. 3️⃣ Assign Revenue Goals to Every Launch – Once you map out your launch dates, assign specific dollar amounts to each campaign. If you can't break down how you'll hit your yearly revenue goal, you probably won't reach it. Looking back at past performance helps you set realistic yet ambitious targets for each launch. RESOURCES MENTIONED IN THIS EPISODE: Join me on December 9th for a live workshop where we’ll go step by step to plan your best year yet! Get all the details at amyporterfield.com/plan  Subscribe to my newsletter Join the Waitlist for The Milly Club Download Your Free Planning Calendar Get your copy of The Gap and the Gain Episode 37: How I Turned My Newsletter Into $300K  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• Tiny Offers, Big Results: How to Sell in a Trust Recession

  The Low-Ticket Strategy That’s Quietly Powering High-Ticket Sales In this episode, I’m joined by Tiny Offer® expert Allie Bjerk to uncover why small, low-ticket digital products are one of the smartest ways to grow a warm, buying audience in 2025. If your sales funnels aren’t converting like they used to (or you’ve noticed your launches feel harder), it’s not just you. Allie breaks down how the trust recession is changing the online marketing landscape and how Tiny Offers can help rebuild connection, grow your email list with qualified buyers, and even lead to $10K+ offers. You’ll learn the difference between tripwires and Tiny Offers, how to price and position them strategically, and why these offers are converting higher than traditional freebies. This conversation will help you refresh your funnel and start turning small transactions into returning customers. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Tiny Offers Are Trust Builders – This isn’t about quick cash, it’s about creating a meaningful first purchase experience that nurtures a future high-ticket buyer. 2️⃣ Specificity Sells (And Simplicity Converts) – Instead of overwhelming your audience with too much value, meet them where they are and solve one clear problem fast. 3️⃣ Low-Ticket Buyers Can Become Your Highest Converters – People who pay (even a small amount) are far more engaged and primed to invest later. Tiny Offers can actually elevate your audience quality and boost your conversion rates. RESOURCES MENTIONED IN THIS EPISODE: Follow Allie on Instagram: @alliebjerk  Learn more on Allie’s website: alliebjerk.com Check out Kathryn Porritt’s Tiny Offer example: kathrynporritt.com  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• How I Turned My Newsletter Into $300K

  How I Use Storytelling And AI To Build A Newsletter That Converts You know that moment when something in your business just clicks, like you’ve finally found your thing? That’s exactly how I feel about my newsletter right now. What used to be a quick weekly email to promote my podcast has become one of my favorite (and most profitable) parts of my business. And trust me, as someone who never considered herself a “storyteller,” I did not see this coming. In this episode, I’m pulling back the curtain on how I completely reimagined my newsletter from a basic email to a storytelling-driven, data-backed strategy that brought in over $300,000 during my most recent launch. I share exactly how I structure it, how I use AI as a creative partner (without losing my voice), and why writing it myself reconnected me to the heart of my message. If you’ve ever wondered how to breathe life into your email list or build stronger connections with your audience, this episode will show you what’s possible when you blend storytelling, strategy, and heart. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your Newsletter Can Be A Business Growth Engine – When I stopped treating my newsletter like a checklist task and started treating it like a relationship builder, everything changed. It became more personal, more valuable, and (surprisingly!) more profitable.  2️⃣ Storytelling Builds The Strongest Connection (And The Best Conversions) – Every newsletter I send starts with something real from my life that ties back to a business lesson. It’s the bridge between what I teach and what my audience feels, and it’s why people actually look forward to opening my emails. 3️⃣ AI Can Help You Find Clarity, But Connection Still Takes Time – I use ChatGPT as a creative partner to refine my stories and find the meaning behind them. But I still write every word with intention because automation can’t replace authenticity.  RESOURCES MENTIONED IN THIS EPISODE: Join my newsletter to get real strategy, zero fluff, and plenty of behind-the-scenes magic in your inbox every Tuesday! amyporterfield.com/newsletter  Catch up on Episode 8 with Jay Schwedelson: How to Write Subject Lines That People Actually Notice  Learn more about my Made to Scale Mastermind Check out Kit’s Creator Network and Substack  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• Mastermind Moves: The 4-Question Fit Test

  Step Into the Room That Elevates How You Think, Lead, and Grow In this episode, I break down how to confidently decide if a mastermind or high-level program is the right investment for your next stage of business growth. I share the exact questions to ask before saying “yes,” how to spot the right community for you, and why proximity to powerful peers can accelerate your business and your mindset in ways no course or checklist ever could. I also share what separates truly transformational masterminds from the rest and how to know when you’re genuinely ready to join one. If you’ve ever wondered whether investing in a mastermind could be what helps you reach the next stage of business, this episode will give you options to weigh, steps to take, and questions to ask so you can confidently step forward when the time is right. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Readiness Is A Decision, Not A Feeling – You don’t wait to feel ready for a mastermind; you decide to be. If your next 12 months depend on the quality of your thinking, strategy, and inner circle, it’s time to find a new room. 2️⃣ Audit The Room Before You Join It –  Before investing, ask yourself four key questions:→ Do I respect the host’s business and leadership style?→ Will the conversations stretch how I think and operate?→ Can I define the result I want to walk away with?→ Am I joining from alignment or from FOMO? 3️⃣ The ROI Is Earned – Your results come from how you show up, not just who’s in the room. Offer value, build intentional relationships, and define what success looks like before you walk in the door. Then stay open the entire time because a single conversation could initiate a ripple-effect idea that shifts everything. RESOURCES MENTIONED IN THIS EPISODE: If you're making $500K or more in a calendar year and you’re looking to scale, I want to help you get to that million dollar point (and beyond!). Join the waitlist for The Milly Club: amyporterfield.com/milly  Catch up on Episode 35 with Julie Soloman  Learn more about the Made to Scale Mastermind Check out the House of Health wellness program  Subscribe to the Point me to First Class Podcast  Learn more about Points Made Easy MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• Profit > Revenue: Tiny Tweaks, Bigger Take‑Home

  Find The Hidden Profit Potential That Already Exists In Your Business Hot take? Revenue is a vanity metric. Because if you’re not actually taking home the income (and freedom) you dreamed of, you’ve got a profit problem. In this special bonus episode, I sit down with financial literacy coach and CPA Jamie Trull to talk about one of the most overlooked aspects of online business: sustainable profit. Together, we unpack the hidden profit levers inside your business, how to identify which offers are draining your time and energy, and the mindset shifts that allow you to step into true CEO-level financial decision making. Jamie brings practical, approachable advice to help you see your numbers differently, so you can finally stop hustling for vanity metrics and start creating a business that supports your life, not the other way around. Whether you have digital courses, a one-to-one service, or a mix of offers, this episode will show you how small shifts in pricing, costs, and strategy can add up to massive increases in your take-home pay. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Revenue ≠ Profit — A million-dollar business at a 5% margin only nets $50K. Jamie reveals why focusing on profit over vanity revenue is the real key to freedom. 2️⃣ Identify Hidden Profit Levers — From pricing and upsells to indirect costs and offer mix, Jamie shares how small tweaks in your business model can unlock significant profit. 3️⃣ It Doesn’t Have to Be Perfect to Be Useful — You don’t need to be a CFO to understand your numbers. Even rough estimates and small shifts can create lasting impact and clarity in your business. RESOURCES MENTIONED IN THIS EPISODE: If you need a roadmap to finding the profit hiding in your business, Jamie’s book is here to help! Get your copy at jamietrull.com/hiddenprofit  Join the waitlist for The Milly Club: millyclub.amyporterfield.com  MORE FROM JAMIE Follow Jamie on Instagram @jamie.trull MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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