The Amy Porterfield Show

How Much to Spend on Ads, and Where 95% of It Should Go

Every business you're watching win right now is paying to be found. 17 years in business, and I've paid for ads every single one of them. I've watched women wear "I've never paid for ads" like a badge of honor while the money sat on the table.

Ashley Brock has managed over $200 million in ad spend, and she teaches founders to run their own ads in-house. In this episode, we cover how to write a specific ad when you're not a copywriter, the two places she puts AI to work, which Advantage settings you can still turn off, and the column that tells you whether the ad you're about to pause is one step from converting.

Ashley won't go below $1,000 a month, and she wants it running 90 days before you judge it. $380 a month never gives the algorithm enough time or budget to learn who's buying from you.

RESOURCES MENTIONED IN THIS EPISODE:

You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training shows you which one is costing you the most right now. Save your spot.

Ashley Brock's Win With Paid Ads Challenge

Ashley Brock on Instagram

Claude Design

The Milly Club

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How to Run a Promo With Something You've Already Built

You can bring in meaningful revenue this Black Friday without building anything new. Up to 70% of Black Friday search activity happens before the day arrives, so your buyers start getting ready in October, and the lead time you give yourself now is what makes the promo easy to run later.

You take one offer you've already created and sold, and you give it a reason to sell during the holidays. I walk you through choosing which one, and the two questions that decide your messaging and your pricing before you write a single email.

This can close a revenue gap before December 31. Last year my team sold a planning session at $197 with a $47 add-on, and we shut it off the Wednesday before Black Friday on purpose. Both reasons are in here, along with the one decision I'd take back.

RESOURCES MENTIONED IN THIS EPISODE:

You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training shows you which one is costing you the most right now. Save your spot.

The Milly Club

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How She Built Million-Dollar Months Without Sales Calls or Live Launches

The soft girl era is keeping women broke. Leanne Lopez Mosley built million-dollar months with no sales calls and no live launches, and to her, soft girl millions means you stop being the most expensive line item in your own business.

If you keep attracting clients who can't afford you, it's because you're talking to them. Lead with how to make more money and you speak to every revenue level at once, including someone brand new, while your best-fit client scrolls right past because you never named her specific problem.

We get into her three internal buying triggers and why she killed her free masterclasses for good. If your gut says do more this year, Leanne makes the case for going deeper on the clients already in front of you, because they're the ones who'd pay you ten times more.

RESOURCES MENTIONED IN THIS EPISODE:

Find the one thing dragging down your conversions, and the exact fix to turn this month around, in about 45 minutes. The Offer Conversion Scorecard is $27. Click here to grab it.

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you're a multi-six-figure female founder running a coaching, course, or membership business, you're clearly doing something right. The catch is you can't pinpoint what, so your best months feel like luck instead of something you can repeat on purpose. My Free Live Training shows you what's behind your numbers and how to bank on them. Click here to save your spot.

Leanne Lopez Mosley on Instagram

Rich Queen (Leanne's website)

The Soft Girl Millions ShowMORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How Seven-Figure Founders Generate Revenue Without New Leads

There's money sitting inside the business you've already built, and you've stopped seeing it because you're busy chasing the next thing. So I asked a room of seven-figure founders at a recent Milly Club event one question: if you couldn't get a single new lead for the next 90 days, could you still generate revenue? Hands flew up before I finished asking.

One founder realized that trimming her churn by two percentage points was worth an extra $10,000 a month, all from members already paying her. Another ran the math on her funnel and found $100,000 a year sitting in a conversion rate she'd never mapped, with no new traffic.

I'm walking you through five places to look in your own business this week, starting with the buyers who already trust you and pulled out a credit card once. By the end you'll know which numbers to pull up before you spend another dollar getting found.

RESOURCES MENTIONED IN THIS EPISODE:

Find the one thing dragging down your conversions, and the exact fix to turn this month around, in about 45 minutes. The Offer Conversion Scorecard is $27. Click here to grab it.

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you're a multi-six-figure female founder running a coaching, course, or membership business, you're clearly doing something right. The catch is you can't pinpoint what, so your best months feel like luck instead of something you can repeat on purpose. My Free Live Training shows you what's behind your numbers and how to bank on them. Click here to save your spot.

The Milly ClubMORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How She Built a Team of 150 AI Employees Without Letting Anyone Go

Look at your to-do list right now. How much of what's on it could be done by something that isn't you? My guest this week, Callan Faulkner, has 30 people on her team and 150 AI employees, and she hasn't let a single person go to make room for them.

Callan built The Uncommon Business teaching founders how to hire AI employees, meaning an AI that owns a task or a whole outcome and does it as well as a person would. In three years she's gone from a kitchen-table experiment with ChatGPT to a $19.5 million launch. In this conversation she breaks down exactly how she gets her team to hand the repeatable work to AI and keep only what needs a human, and how you can start doing the same this week.

So much of our worth is tied up in effort, in how long something took and how much we carried alone. AI pokes a hole in that story, and for a lot of women it feels like cheating. Callan's reframe: the hours were never what your buyers paid for. Hand off the grunt work and get back the parts of your business only you can grow.

RESOURCES MENTIONED IN THIS EPISODE:

Find the one thing dragging down your conversions, and the exact fix to turn this month around, in about 45 minutes. The Offer Conversion Scorecard is $27. Click here to grab it.

Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you're a multi-six-figure female founder running a coaching, course, or membership business, you're clearly doing something right. The catch is you can't pinpoint what, so your best months feel like luck instead of something you can repeat on purpose. My Free Live Training shows you what's behind your numbers and how to bank on them. Click here to save your spot.

Callan Faulkner on Instagram

The Uncommon Business

The Big Leap by Gay Hendricks

10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy

Happy Pocket Full of Money by David Cameron Gikandi

Dr. Joe Dispenza

Claude

ChatGPTMORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!