Ladies Who Launch

In this episode of Ladies Who Launch, Rochelle sits down with Aila Morin, CMO of MERIT Beauty, the clean, minimalist brand that's redefining what "effortless" really means in beauty. This episode isn't just a brand story, it’s an original narrative of how to stay true to yourself while building a business with purpose and impact.

Aila opens up about the why behind MERIT, the purpose that shaped every product decision, every campaign, and every community touchpoint from day one.

What we cover:
How MERIT built a narrative that resonates far beyond the product
How new product development becomes a brand-building tool, not just a revenue play
What real brand loyalty looks like and how to cultivate it without gimmicks
How Aila stays focused in one of the most competitive industries
The messy, real, unglamorous side of scaling a team and a brand

Whether you're a founder in the thick of it or a marketer obsessed with building a brand, this episode will challenge the way you think about building something with real meaning & clarity.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction
04:57 Designing Brand DNA
07:53 The Five Minute Morning
12:49 The No-Hero Product Strategy
18:26 Building Hype Around Brand & Product
24:26 Scaling Profitably To $200M
29:41 Multichannel Brand Building
32:25 Creative A North Star
38:31 Anti Advice And Comparison
41:53 Work Identity Boundaries
45:18 Mentors And Leadership Energy
47:00 One Tip For Founders

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW AILA
Instagram: ​​https://www.instagram.com/ailamorin/
MERIT Instagram: https://www.instagram.com/merit/
MERIT TikTok: https://www.tiktok.com/@merit

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle sits down with Katherine Barlow, founder of Ru & Rocka, for an honest, unfiltered conversation about what it really takes to build a fashion brand from scratch.

From the spark of an idea to building a team and letting others into her business, Katherine shares the real founder story behind one of the most original brands in the space today.

We cover:
How Ru & Rocka started and the moment it became real
Being responsible with money and navigating small business finances
How to build a brand that's truly original in a crowded market
Building the Ru & Rocka team and knowing when to hire
Building a true brand identity & DNA
Launching in Selfridges

Whether you're in the early stages of building your brand or scaling your team, this one is packed with lessons you won't want to miss.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introducing Katherine Barlow
04:56 Instagram Side Hustle
07:16 Finance Lessons Learned
09:47 Building A Brand Solo
12:51 From The Studio to Ru & Rocka
30:11 Scaling Without Fear
32:37 Brand DNA Matters
33:41 When Big Brands Copy
38:32 Building Thick Skin In Business
40:52 Launching In Selfridges
46:57 Scrappy Startup Lessons
48:12 What’s Next For Ru & Rocka
58:09 Final Advice For Business Owners

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW KATHERINE
Instagram: ​​https://www.instagram.com/kb.barlow/
Ru & Rocka: https://www.instagram.com/ruandrocka/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

In this exclusive solo episode of Ladies Who Launch, Rochelle shares something she's been quietly building behind the scenes, the launch of her very own skincare brand.

This isn't a brand born from trend-chasing. It's rooted in a deeply personal vision for what Rochelle believes has been missing from the market all along: quality skincare at a price point that feels accessible.

Rochelle opens up about her ambitions for the brand, her plan to build it at scale, and more importantly why she's decided to bring you along for the entire ride.
We don't know exactly where this journey ends. But we're starting it right here, right now. Together.

We Are Ladies Who Launch.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

Managing business finances doesn't have to be overwhelming, it can actually be your most powerful tool for growth, if you invest in it from the start. In this episode of Ladies Who Launch, we sit down with Nicole Zalys also known as The London Accountant to demystify the day-to-day of running your business accounts and take the panic out of tax season.

We are stripping away the heavy financial jargon to give you a foundational, empowering masterclass in money management. Whether you are a solo founder or scaling a growing team within a limited company, we break down the exact financial moves you need to make to protect your profit and scale with confidence.

In this episode, we cover:
The perks of registering as a limited company
Expense pro’s and con’s
Effective tax management
How to save for tax
How to price yourself effectively

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction
04:53 Director Perks and Trivial Benefits of a Limited Company
10:02 Childcare Costs and Tax Free Scheme
15:00 Travel Overseas and Client Entertainment
18:01 Clothing Expenses and Case Law
22:45 Business Entertainment And Promotions
24:24 Wealth Building Basics
27:44 Common Tax Mistakes
30:50 Pricing Your Time
34:25 Travel And Company Cars
36:18 Final Limited Company Tips

If you want to build a sustainable, profitable business and take control of your financial narrative, this episode is for you.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW NICOLE
Instagram: https://www.instagram.com/thelondonaccountant_/
TikTok: https://www.tiktok.com/@thelondonaccountant

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

Stef Williams transitioned from a macro fitness influencer with over 2.2M followers to a serious tech founder building for a huge exit. She is the founder of WeGlow and SEFI, and reveals the unfiltered reality of scaling a digital empire while navigating severe endometriosis and pregnancy.

In this episode of Ladies Who Launch, we dive deep into the build of Stef’s business, unpacking exactly how she evolved her relationship with social media to stay relevant in an ever-shifting digital landscape.

What we cover:
Staying relevant in the ever evolving world of social media
Adapting to training and lifestyle with Endemetriosis
The journey of how WeGlow started
Stef’s evolving relationship with social media
Building business for an exit
Balancing pregnancy with career & business

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction to Stef Williams
02:01 Early Instagram Fitness Era
06:34 Branching Beyond Workouts
12:27 Endometriosis and Body Pressures
18:45 From Creator to Founder
23:53 Building Teams and Hiring Lessons
30:17 Product Business Hard Lessons
38:09 Why Subscription Business Models Win
43:43 WeGlow Vision and Women’s Health
45:15 Cycle Syncing Workouts
51:29 Building A Brand Beyond You
55:47 Pregnancy Pressures
01:10:59 Trust Your Gut When Hiring
01:13:37 Dream Collabs And Mentors
01:19:16 Stef’s Dream Lunch

Whether you are a marketer trying to understand community-led growth or a founder designing a business to sell, Stef shares the realities of what it’s like to build at scale.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW STEF
Instagram: https://www.instagram.com/stef.williams/
TikTok: https://www.tiktok.com/@stefanie_williams

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.