Ladies Who Launch

• Ep 55: How The Elf on the Shelf Became a Global Empire, with Co-Founder Christa Pitts

  How do you turn a childhood tradition into a 31-million-unit global phenomenon?In this inspiring episode of Ladies Who Launch, Rochelle Humes sits down with Christa Pitts, co-founder of The Elf on the Shelf — a brand that transformed Christmas for families around the world. Christa opens up about the real startup story behind one of the most iconic holiday brands:• How a family tradition became a bestselling product• Why every major publisher rejected their book (including being told it was “destined for the damaged goods bin”)• The scrappy, bootstrapped tactics that got their first 5,000 units made• How a single paparazzi photo and an appearance on the TODAY Show changed everything• The power of patience, storytelling, and word-of-mouth marketing• Managing cashflow, saying “no” to the wrong partners, and building slow, sustainable growth• How a small family business built its own production company, sold a Christmas special to CBS, and secured a balloon in the Macy’s Thanksgiving Day Parade• The mindset every founder needs: grit, resilience, and the courage to keep going when no one believes in your ideaIf you’ve ever wondered how global brands are built from nothing, or you need a reminder to stay persistent, this episode will light a fire under you.🔔 New episodes every Wednesday — subscribe so you never miss a launch.Key talking points00:00 — Meet Christa Pitts: Co-founder of The Elf on the Shelf 02:15 — The family tradition that sparked a global brand 05:42 — Every publisher said no (and why they kept going) 09:18 — Bootstrapping: the first 5,000 units 12:27 — Taking on debt and betting on themselves 15:50 — The moment everything changed: TODAY Show exposure 18:30 — From small business to global phenomenon 21:14 — Building a brand through storytelling 24:40 — Managing growth and protecting the mission 27:55 — Launching a production company and TV special 31:10 — Breaking into retail and surviving scaling challenges 34:42 — Leadership, doubt, and building confidence 38:55 — Advice for women building brands 42:10 — Slow growth, grit, and long-term success 45:02 — Christa’s advice for corporate women climbing the ladderFOLLOW THE ELF ON THE SHELFhttps://www.instagram.com/elfontheshelf/tiktok.com/@elfontheshelfwww.youtube.com/@ElfOnTheShelfelfontheshelf.com FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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• Ep 54: Lawyer to Drinks Mogul: Olivia Ferdi’s Journey Launching Trip and Shaking Up Wellness

  In this episode of Ladies Who Launch, we sit down with Olivia Ferdi, co-founder and Chief Brand Officer of TRIP, the CBD brand that transformed an entire category and became one of the fastest-growing wellness businesses in the UK.Olivia shares the powerful, unexpected journey that took her from a traditional career path, in law, to launching a company now stocked in major retailers and loved by millions. She opens up about navigating burnout, discovering CBD through a deeply personal experience, and realising there was a massive gap in the market for functional, mood-balancing products that actually fit into everyone’s lives.We dive into: • The moment that sparked the idea for TRIP • How Olivia developed emotional resilience as a founder • Why calm and clarity are superpowers in business • The reality of fundraising and being underestimated • What women need to know about leading with both softness and strength • Building a company with your partner (and doing it well) • How she handles pressure, imposter syndrome and visibility • The habits and mindsets that helped TRIP scale • Advice for aspiring founders and corporate women wanting to grow into leadershipThis conversation blends mindset, strategy, wellness, and candid founder truths. Perfect for women building businesses, exploring entrepreneurship, or climbing the corporate ladder.🎙️ Listen now on Ladies Who Launch. New episodes every week.Key Talking Points00:00 – Olivia Ferdi: TRIP co-founder and her mission 02:14 – Growing up, identity and early career expectations 05:02 – The personal crisis that led to TRIP08:30 – Creating TRIP: spotting the gap in wellness 11:56 – Stigma, legality, and building trust in a taboo industry 15:42 – Emotional resilience: why calm is a superpower 19:20 – Working with your partner: boundaries, roles & reality 23:18 – Fundraising as a woman: being underestimated 27:33 – Scaling TRIP: community, brand and consistent execution 31:55 – Handling pressure & imposter syndrome 35:40 – CBD education: what people still misunderstand 39:12 – How Olivia leads with softness and strength 42:55 – Advice for aspiring founders Hosted on Acast. See acast.com/privacy for more information.

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• Ep 53: From Journalism to Skincare: Susan Yara on Launching Naturium & Selling For $355 Million

  In this episode of Ladies Who Launch, Rochelle Humes down with Susan Yara — journalist, beauty editor, YouTube creator, and founder of Naturium, acquired for $355 million — to unpack the extraordinary journey behind one of the most influential women in modern beauty.Susan opens up about her upbringing in rural New Mexico, how being “the good kid” shaped her self-worth, and what it really took to break away from expectations to build a life on her own terms. From studying journalism to becoming one of the original beauty creators on YouTube, Susan shares the lessons, mistakes, and mindset shifts that helped her evolve through multiple career chapters.We dive into:• How Susan navigated identity, family pressure, and ambition• The shift from traditional media to online video and influence• Why transparency and accountability matter in beauty• The reality of pitching, building, and scaling a brand• The mindset that led to Naturium's $355M acquisition• Motherhood, burnout, and choosing yourself• Why women should “live in the cringe” and take up more space• Her advice for aspiring founders and creators feeling stuck or scared to startThis episode is filled with honesty, depth, and the kind of perspective you only get from a woman who’s lived multiple lives — and reinvented herself every time.Perfect for: aspiring female founders, corporate women contemplating a pivot, content creators, beauty lovers, and anyone who needs permission to be bold, imperfect, and unapologetically ambitious.KEY TOPICS AND TIMECODESEarly Life & Family Values: 00:02:06 - 00:05:09Work Ethic & Parenting Philosophy: 00:05:09 - 00:07:12Education & Journalism Career: [00:07:51 - 00:11:16Digital Media & Beauty Industry Insights: 00:12:03 - 00:18:41Honest Content & Community Trust: 00:18:41 - 00:24:55Naturium: Launch & Growth Story: 00:26:02 - 00:42:30Brand Acquisition & Leadership: 00:42:57 - 00:47:42Accessible Skincare Philosophy: 00:48:13 - 00:51:24Founder Role Evolution: 00:51:45 - 00:55:27Success, Self-Care & Advice: 00:56:03 FOLLOW SUSANhttps://www.instagram.com/susanyara/https://www.instagram.com/naturium/https://www.instagram.com/mixedmakeup/ www.naturium.com FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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• Ep 52: From Beauty Salons to Pilates Apps: Bryony Basse's Journey to Building Her Wellness Empire

  In this powerful episode of Ladies Who Launch, Rochelle sits down with Bryony Basse (neé Deery), her Cloucha matcha co-founder, wellness expert, podcaster, and founder and creator of Pilates By Bryony — the global wellness platform transforming how women move, strengthen, and reconnect with themselves.Bryony shares her deeply personal story:• Growing up with instability and anxiety• Her life-changing accident which led her to Pilates• Navigating burnout in her corporate years• How Pilates became her anchor, and then her calling• Building a digital wellness brand with global impact• The discipline and mindset behind her success• The truth about wellness, routine, and inner workThis episode is raw, grounding, and inspiring — the kind of conversation that reminds you it’s never too late to rebuild, reroute, or rise.🎙️ Listen now on Ladies Who Launch — new episodes every week.Main Topics & TimestampsEarly Entrepreneurship & Independence [00:00:56] Family Influence & Work Ethic [00:03:15] Discovering Pilates & Turning Point [00:12:13] Building the Business from Scratch [00:19:01] Breakthrough Moment: January Challenge [00:24:39]Transition to the App Model [00:30:43]Brand, Community, and Team Building [00:34:26] Future Vision & Wellness Expansion [00:56:13] FOLLOW BRYONYhttps://www.instagram.com/bryonydeery/https://www.instagram.com/beyondthemat.podcast/https://www.instagram.com/pilatesbybryony/https://www.pilatesbybryony.com/ podcasts.apple.com/gb/podcast/beyond-the-mat/id1747375211 FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunchwww.weareladieswholaunch.com Hosted on Acast. See acast.com/privacy for more information.

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• Ep 51: How ChloéDigital Empowers Women to Harness AI: Unlock Tech, Business & Entrepreneurial Freedom

  You don’t need to be “techy” to thrive in the age of AI — you just need to know where to start.In this empowering Launch Box episode of Ladies Who Launch, Rochelle Humes sits down with Chloe Watts, founder of ChloéDigital, to demystify AI and show how women can use it to save time, scale their businesses, and unlock creative freedom.From coding MySpace pages at 15 to “vibe coding” — where women can build websites and apps just by typing — Chloe’s journey proves that technology is no longer a barrier. It’s a bridge.They talk:💡 How AI can streamline your business and reduce burnout💻 The truth about “AI taking jobs” and why women should lean in✨ The new wave of female founders using AI to create changeWhether you’re a creative, entrepreneur, or leader in corporate, this conversation will leave you feeling informed, inspired, and ready to build the future on your own terms.FOLLOW CHLOEhttps://www.instagram.com/chloeadelia/https://www.instagram.com/chloedigital.ai/www.chloedigital.com FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@WeareladieswholaunchKey Talking PointsChloe Digital’s Tech Journey[00:00:12] – [00:02:59]Founding the Business & Empowering Women[00:05:01] – [00:07:26]Adapting to AI and Changing Client Demands[00:08:05] – [00:13:06]AI Fears vs. Empowerment[00:13:07] – [00:16:30]Practical AI Tips for Entrepreneurs[00:15:49] – [00:18:55]Human Element in AI[00:19:58] – [00:21:37]Vibe Coding: AI for Website & App Creation[00:21:46] – [00:25:14]AI Success Stories & Streamlining Workflows[00:28:05] – [00:29:55]Actionable Takeaways[00:38:57] – [00:46:49]ResourcesChatGPTClaudeReplitLovableThere's An AI For ThatGeminiPerplexity Hosted on Acast. See acast.com/privacy for more information.

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