Ladies Who Launch

• Ep 53: From Journalism to Skincare: Susan Yara on Launching Naturium & Selling For $355 Million

  In this episode of Ladies Who Launch, Rochelle Humes down with Susan Yara — journalist, beauty editor, YouTube creator, and founder of Naturium, acquired for $355 million — to unpack the extraordinary journey behind one of the most influential women in modern beauty.Susan opens up about her upbringing in rural New Mexico, how being “the good kid” shaped her self-worth, and what it really took to break away from expectations to build a life on her own terms. From studying journalism to becoming one of the original beauty creators on YouTube, Susan shares the lessons, mistakes, and mindset shifts that helped her evolve through multiple career chapters.We dive into:• How Susan navigated identity, family pressure, and ambition• The shift from traditional media to online video and influence• Why transparency and accountability matter in beauty• The reality of pitching, building, and scaling a brand• The mindset that led to Naturium's $355M acquisition• Motherhood, burnout, and choosing yourself• Why women should “live in the cringe” and take up more space• Her advice for aspiring founders and creators feeling stuck or scared to startThis episode is filled with honesty, depth, and the kind of perspective you only get from a woman who’s lived multiple lives — and reinvented herself every time.Perfect for: aspiring female founders, corporate women contemplating a pivot, content creators, beauty lovers, and anyone who needs permission to be bold, imperfect, and unapologetically ambitious.KEY TOPICS AND TIMECODESEarly Life & Family Values: 00:02:06 - 00:05:09Work Ethic & Parenting Philosophy: 00:05:09 - 00:07:12Education & Journalism Career: [00:07:51 - 00:11:16Digital Media & Beauty Industry Insights: 00:12:03 - 00:18:41Honest Content & Community Trust: 00:18:41 - 00:24:55Naturium: Launch & Growth Story: 00:26:02 - 00:42:30Brand Acquisition & Leadership: 00:42:57 - 00:47:42Accessible Skincare Philosophy: 00:48:13 - 00:51:24Founder Role Evolution: 00:51:45 - 00:55:27Success, Self-Care & Advice: 00:56:03 FOLLOW SUSANhttps://www.instagram.com/susanyara/https://www.instagram.com/naturium/https://www.instagram.com/mixedmakeup/ www.naturium.com FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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• Ep 52: From Beauty Salons to Pilates Apps: Bryony Basse's Journey to Building Her Wellness Empire

  In this powerful episode of Ladies Who Launch, Rochelle sits down with Bryony Basse (neé Deery), her Cloucha matcha co-founder, wellness expert, podcaster, and founder and creator of Pilates By Bryony — the global wellness platform transforming how women move, strengthen, and reconnect with themselves.Bryony shares her deeply personal story:• Growing up with instability and anxiety• Her life-changing accident which led her to Pilates• Navigating burnout in her corporate years• How Pilates became her anchor, and then her calling• Building a digital wellness brand with global impact• The discipline and mindset behind her success• The truth about wellness, routine, and inner workThis episode is raw, grounding, and inspiring — the kind of conversation that reminds you it’s never too late to rebuild, reroute, or rise.🎙️ Listen now on Ladies Who Launch — new episodes every week.Main Topics & TimestampsEarly Entrepreneurship & Independence [00:00:56] Family Influence & Work Ethic [00:03:15] Discovering Pilates & Turning Point [00:12:13] Building the Business from Scratch [00:19:01] Breakthrough Moment: January Challenge [00:24:39]Transition to the App Model [00:30:43]Brand, Community, and Team Building [00:34:26] Future Vision & Wellness Expansion [00:56:13] FOLLOW BRYONYhttps://www.instagram.com/bryonydeery/https://www.instagram.com/beyondthemat.podcast/https://www.instagram.com/pilatesbybryony/https://www.pilatesbybryony.com/ podcasts.apple.com/gb/podcast/beyond-the-mat/id1747375211 FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunchwww.weareladieswholaunch.com Hosted on Acast. See acast.com/privacy for more information.

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• Ep 51: How ChloéDigital Empowers Women to Harness AI: Unlock Tech, Business & Entrepreneurial Freedom

  You don’t need to be “techy” to thrive in the age of AI — you just need to know where to start.In this empowering Launch Box episode of Ladies Who Launch, Rochelle Humes sits down with Chloe Watts, founder of ChloéDigital, to demystify AI and show how women can use it to save time, scale their businesses, and unlock creative freedom.From coding MySpace pages at 15 to “vibe coding” — where women can build websites and apps just by typing — Chloe’s journey proves that technology is no longer a barrier. It’s a bridge.They talk:💡 How AI can streamline your business and reduce burnout💻 The truth about “AI taking jobs” and why women should lean in✨ The new wave of female founders using AI to create changeWhether you’re a creative, entrepreneur, or leader in corporate, this conversation will leave you feeling informed, inspired, and ready to build the future on your own terms.FOLLOW CHLOEhttps://www.instagram.com/chloeadelia/https://www.instagram.com/chloedigital.ai/www.chloedigital.com FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@WeareladieswholaunchKey Talking PointsChloe Digital’s Tech Journey[00:00:12] – [00:02:59]Founding the Business & Empowering Women[00:05:01] – [00:07:26]Adapting to AI and Changing Client Demands[00:08:05] – [00:13:06]AI Fears vs. Empowerment[00:13:07] – [00:16:30]Practical AI Tips for Entrepreneurs[00:15:49] – [00:18:55]Human Element in AI[00:19:58] – [00:21:37]Vibe Coding: AI for Website & App Creation[00:21:46] – [00:25:14]AI Success Stories & Streamlining Workflows[00:28:05] – [00:29:55]Actionable Takeaways[00:38:57] – [00:46:49]ResourcesChatGPTClaudeReplitLovableThere's An AI For ThatGeminiPerplexity Hosted on Acast. See acast.com/privacy for more information.

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• Ep 50: How Marisa Hordern Built MISSOMA: From Crystal Collector to Jewellery Powerhouse

  Marisa Hordern turned a childhood love of crystals into MISSOMA, now one of the world’s leading jewellery brands. In this episode of Ladies Who Launch, Marisa sits down with Rochelle Humes to reveal how she grew a global business from her kitchen table, navigated tough industry “wilderness years,” and stayed true to her creative vision.She shares the truth behind startup struggles, lessons on building a strong team culture, and the importance of trusting your instincts. From overcoming burnout to scaling with limited resources, Marisa’s journey is packed with practical advice and inspiring real talk for founders and creatives alike.If you’re curious how to launch and lead a brand on your own terms, this episode is full of actionable insights and motivation. Hit subscribe and join us for another empowering conversation!Key Talking Points00:12: Introduction & Marisa Hordern’s Beginnings05:35: School Years & Finding Purpose10:23: First Job & Corporate Life12:46: Launching MISSOMA23:40: Scaling Up & Raising Investment39:17: Burnout & Rebirth43:18: Digital & Influencer Shift51:42: Team Building & Culture52:53: Women’s Health & Advocacy01:00:25: Founder Evolution01:06:44: Rocket Round01:15:32: Final Advice & Lunch HabitsFOLLOW MARISAhttps://www.instagram.com/marisahordern/MISSOMA: https://www.instagram.com/missomalondon/ FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch✨ About Ladies Who Launch Hosted by Rochelle Humes, Ladies Who Launch dives into the untold stories of female founders, leaders, and changemakers redefining success in their own words. Expect real conversations, honest lessons, and plenty of inspiration to help you launch whatever’s next — in business and in life.🔗 Watch full episodes on YouTube or listen wherever you get your podcasts. Hosted on Acast. See acast.com/privacy for more information.

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• Ep 49: How Anastasia Soare Turned $5,000 into a $3 Billion Brow Empire

  Discover how Anastasia Soare turned one brilliant idea — the perfect brow — into a global beauty powerhouse.When Anastasia Soare arrived in America, she barely spoke English and had $200 to her name. Today, she’s the founder of Anastasia Beverly Hills, one of the most influential beauty brands on the planet.In this episode, Rochelle Humes uncovers the incredible journey behind the woman who redefined eyebrows and built a $3 billion business from the ground up. Anastasia opens up about her early days as an immigrant, the moment she spotted an untapped opportunity in the beauty industry, and the powerful lessons she learned about resilience, self-belief, and doing every job in your business.This is more than a beauty story — it’s a masterclass in building something iconic from nothing.Tune in for real talk, raw lessons, and inspiration to build your own version of success.Key Talking Points1. Early Life in Romania & Lessons in Resilience00:01:25 – 00:07:222. Immigrating & Adapting to Life in America00:11:08 – 00:15:323. Entering the Beauty Industry00:17:23 – 00:19:454. Eyebrow Technique & Business Foundation00:19:45 – 00:22:305. Starting and Growing Her Own Salon00:23:05 – 00:27:566. Press, Celebrities & Oprah Winfrey Moment00:30:01 – 00:33:017. Launching Products & Scaling00:33:21 – 00:43:058. Advice for Entrepreneurs00:53:31 – 00:54:39FOLLOW ANASTASIAhttps://www.instagram.com/anastasiasoare/https://raisingbrowsbook.com/ Anastasia Beverly Hills: https://www.instagram.com/anastasiabeverlyhills/ FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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