ThisThat on Influencer Marketing’s Full-Funnel Power
Influencer marketing is proving its strength across the entire funnel, and now there’s data to back it up. In this episode, Max Osborne, Founder of ThisThat, joins us to break down key findings from their latest report, which highlights influencer marketing as the most effective channel for driving business impact. ThisThat is a leading insights platform that helps brands measure real results through data-driven brand lift studies.
Tune in to learn:
Why influencer marketing deserves a bigger slice of the marketing mix
The common blockers holding CMOs back from investing boldly, and how to overcome them
How measurement is evolving to capture long-term brand impact
Whether you’re still on the fence or already bought in, this is a must-listen for anyone shaping marketing strategy in 2025 and forward.
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17:25
Intersport On Merging Tradition and Transformation
What happens when a legacy brand dares to reinvent itself, without losing sight of where it came from? In this episode, Johan Uhrbom, Media Operations Manager at Intersport, shares how the iconic sports retailer is navigating a digital transformation while staying rooted in its heritage.
Tune in to learn:
How Intersport is building a leading voice in the running category
The layers of influencer marketing and how they build endurance and strength
Why a data-first mindset is essential to long-term brand growth
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15:13
Inside Asket's Mission to Redefine Fashion and Consumer Behaviour
Asket is on a mission to slow down fashion, by creating a permanent collection of timeless essentials and rethinking the way we produce, consume, and value clothing.
In this episode, Jonatan Ehn, Chief Commercial Officer at Asket, joins us to explore what it means to grow a brand rooted in values without compromising on impact or ambition.
Tune in to learn:
How Asket balances commercial goals with conscious consumption
What’s fueling growth without seasonal drops or sales
The story behind their Golden Egg-winning campaign, The Timeless Experiment
Is de-influencing the end of influencer marketing? Not quite! More like a fresh summer breeze, what we all need after a long winter.
In this episode, we break down the trend that’s taken over TikTok and Instagram, where creators and people like you and me push back against overconsumption and hype. But rather than signalling the downfall of the influencer marketing industry, de-influencing is driving a shift toward honesty, relevance, and real value.
Tune in to learn:
Why de-influencing is a wake-up call and not a warning sign
How consumer expectations are evolving in the creator economy
What brands can do to stay relevant and trusted in a de-influencing era
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12:01
How Music Powers Authentic Creator Collaborations with Epidemic Sound
With the rise of video-first content across every platform, from TikTok and Reels to LinkedIn and YouTube, music is no longer a “nice to have” in creator campaigns. It’s a must. And few know that better than Gracie Schram, Senior Creator Partnerships Manager at Epidemic Sound.
In this episode, Gracie joins us to explore how music can unlock more authentic, engaging, and high-performing influencer collaborations.
Tune in to learn:
Why music is becoming a key driver of performance in creator content
How brands can give creators freedom and stay license-safe across platforms
Why classical and inspirational music is trending in viral content
Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands.
This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry!
This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow.
www.curemedia.com
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