The Daniel Geey Podcast

In this third episode of The One Game Podcast, hosts Dan, Omar, and Bex welcome the brilliant Si Bayliff, a leading sports agent and founder of ARETÉ with over two decades of experience across both the men’s and women’s football landscape. From breaking into the industry at IMG to representing global stars and building a boutique agency with a powerful client roster 🏆, Si shares his inspiring and insightful journey through the evolving world of sport. This episode covers:✅ The commercial rise of women’s football and the true power of being a Lioness 🦁✅ Why brands are prioritising female athletes like never before 💼✅ The evolution of image rights in football and what it means for players today 📸✅ Building a next-gen roster including Ruby Mace, Kiara Keating, Jess Naz, Aggie Beever-Jones 🚀✅ Key differences (and lessons) between the men’s and women’s game – on and off the pitch 🧠✅ The future of athlete marketing, leadership, and long-term value building in sport 🤝Si also speaks candidly about emotional intelligence, the responsibility of agents, and the importance of maintaining humility and integrity in a growing, fast-moving industry.📈 Whether you're an athlete, brand leader, sports fan or industry insider, this episode is packed with unmissable insights on the future of football – and the rising influence of the women’s game.#OneGamePodcast #WomensFootball #SportsBusiness #SportsAgent #Lionesses #WSL #ImageRights #SiBayliff #FootballCulture #NextGen #WomenInSport #Inspiration #AthleteMarketing ⚽🔥👊

In this episode, I dive into the world of multi-club ownership (MCO) and multi-club investment (MCI) — a topic I’ve been fascinated by ever since writing my first ever journal article on it back in 2003.
As someone who works closely with club owners, players and agents, I’ve seen how the rise of MCO is challenging the way football operates, both on and off the pitch.
I share my thoughts on:
⚖️ Why UEFA and FIFA are increasingly concerned about integrity and influence
🌍 The global MCO boom: US investors, the Saudi strategy, and everything in between
♀️ The growing MCO movement in the women’s game – and why it matters
⚽️ Real-world case studies including City Football Group, RedBird, INEOS and Monarch
⏳ How temporary fixes (like blind trusts) are papering over long-term regulatory cracks
💸 What might be coming next – including players negotiating for equity in clubs

In this jam-packed second episode of The One Game, Bex, Omar and Dan discuss:

⚽ Spotlight on Sporting Directors: How data is reshaping recruitment and leadership in football—what clubs like Liverpool and Manchester City are doing to stay ahead.

👩‍🎓 Women's Game Revolution: From Chloe Kelly’s rising value to the Women's Champions League expansion, we explore the future of women's football and why clubs need a separate strategy.

🤔 Salah’s Next Steps: The contract conundrum—what Liverpool and Salah are weighing in terms of loyalty, business, and legacy.

💼 Transfer Talk & Player Contracts: Navigating image rights, sponsorships, and the evolving dynamics of player negotiations across the men's and women's game.

🌍 Global Football Dynamics: Why Americanization of football governance could benefit European leagues, and vice versa.

🔮 Exclusive insights into how competition formats like the Women's Champions League revamp are set to reshape the sport—creating better opportunities for growth, investment, and excitement!

🎧 Don’t miss this engaging episode filled with fresh perspectives, expert analysis, and festive vibes! Available now on your favorite platforms. 💡✨

🔥 Subscribe, rate, and review! Your feedback keeps us growing and delivering top-tier football content! 🚀

In this episode, Nii Anteson and I explore the pressures facing football in today’s digital age.

With younger audiences spending hours on platforms like YouTube, Fortnite, and TikTok, is football’s traditional broadcasting model losing its edge?

We examine the Premier League’s broadcasting strategies, the 3pm blackout rule, and the potential for direct-to-consumer innovations like “Premflix.”

Topics include:

Why football competes with gaming, streaming, and social media for attention.

The parallels between football’s paywall challenges and music’s Napster moment.

The rise of multi-screening and shifting fan habits.

What the future holds for broadcasting rights and monetisation in a global attention economy.

Perfect for football enthusiasts, industry professionals, and digital innovators, this episode dives deep into the intersection of sports, media, and technology. This is a critical look at football’s next big challenge.

This is piece is based on a blog previously written that you can read here. It has been transcribed using ChatGPT.

The first One Game podcast with Daniel Geey, Bex Smith, and Omar Chaudhuri explores the key themes across the men's and women's game. The discussion includes in-depth analysis on:

⚽️ Women's football development
🤕 Workload and injuries
💶 Media rights and revenue distribution
🚀 Transfer fees and market growth
🎯 Long-term sustainability vs short-term wins
📊 Data-driven performance and recovery
📈 Evolving commercial strategies in football

This first episode unpacks some of the most pressing issues shaping modern football, across both the men's and women's games.

You can follow Omar here https://twitter.com/OmarChaudhuri
You can follow Bex here https://twitter.com/bexsmithkiwi
You can follow Daniel here https://bio.site/danielgeey