Do This, NOT That: Marketing Tips with Jay Schwedelson

Zoom became a verb for a reason, but most people are still sleeping on what it can actually do. Kimberly Storin, the CMO of Zoom, joined Jay Schwedelson with a take that might make you rethink your entire webinar strategy - the problem was never the format. It's the death spiral of treating every webinar like a lead machine. There's a smarter way to play it, and it starts with a phrase most marketers have never heard: preference formation.
ㅤ
Follow Kimberly Storin on LinkedIn for her takes on modern marketing, webinar strategy, and building a brand at scale. Check out Zoom's webinar and virtual events platform if you haven't looked at it beyond the meetings product.
ㅤ
Best Moments:
(03:34) Why "most webinars deserve to die" is actually about behavior, not the format itself
(06:00) The idea that buying decisions are already made before a prospect ever wants to talk to you - and what that means for your webinars
(12:45) Why segmenting your webinar strategy by audience type is just as important as segmenting your email list
(15:04) The CMO of Zoom just said don't call it a webinar when you're trying to get someone to show up
(17:17) Kim's monthly "table talk" playbook - including the one question she asks every guest that gets 50 CMOs typing in the chat instantly
(18:49) The data point that should change how you think about chat engagement - people who comment go to the pipeline faster
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

The data landed this week, and it quietly changes how you should be titling just about everything. Jay Schwedelson unpacks three tactics that are already moving the needle on AI visibility and email open rates, including one that produces what he describes as the most poorly written subject lines imaginable, and it still outperforms. Add in a genuinely spicy Coachella take and some unexpected news from Levi's, and this one earns its 10 minutes.
ㅤ
Best Moments:
(00:30) Content titles that start with a number are getting picked up by AI overviews nearly 22% of the time, the highest rate of any content type
(01:45) Starting your subject line with "And," "But," or "Plus" is lifting email open rates by around 15%, and yes, it looks as weird as it sounds
(03:00) Comparison-style content like "X vs Y" is showing up in AI answers 45-60% more than other formats
(04:45) Levi's 517 jeans saw a 25% sales spike this quarter, and a JFK Jr. TV show gets partial credit
(05:30) Why Kylie Jenner's cigarette post at Coachella is one 90s trend that should stay buried
(06:00) Jay's full-throated defense of Justin Bieber's Coachella set and why calling it lazy is just wrong
ㅤ
Big shoutout to our sponsor, Knak!
Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.
Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.
See how it all works, get started at knak.com/demo
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Most restaurant specials aren't what you think they are, and somehow that's the most useful thing Jay Schwedelson and Daniel Murray have ever shared on this show. Between the fish warning and the Instagram algorithm reality check, this Bathroom Break episode packs in more practical social media clarity than most hour-long marketing podcasts manage to pull off.
ㅤ
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ㅤ
Best Moments:
(01:10) Never order the fish special - a TikTok chef blew Daniel's mind and now it's your problem too
(02:18) Instagram's trial reel feature is criminally underused and it's the safest way to test content without tanking your feed
(04:30) Three-second hook analytics on Instagram tell you exactly where your video is losing people
(05:15) The head of Instagram says reposting to your story doesn't boost reach - Jay pushes back, and he's not wrong
(08:15) 80% of Instagram activity happens in Stories and DMs, so that's where your real goal should be
(09:22) The engagement story trick - warm up your audience before you post to maximize story views
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

It is rare to hear a major college football head coach talk about almost dying at age 26 and the ridiculous ways they forced their way into the business. Jedd Fisch joins his lifelong friend Jay Schwedelson to share the raw, unfiltered truth about surviving a massive health crisis and turning a catastrophic sports program into a national powerhouse. Expect some wild stories about leaving notes on a legendary coach's car for a job and why showing up for your friends matters more than anything else.
ㅤ
Best Moments:
(03:15) Jedd recalls the terrifying morning run that led to his life-threatening aortic aneurysm
(08:08) Why the support of coworkers during a major health crisis pushed Jedd to return stronger
(12:55) The insane lengths Jedd went to get his first coaching opportunity under Steve Spurrier
(18:36) How to convince a team on a long losing streak to completely buy into a brand new system
(23:40) Why treating everyday relationships like a fast journey shifts your professional priorities
(27:10) A high school yearbook quote from Jedd's dad that serves as his ultimate daily motivation
ㅤ
Explore the foundations of Jedd's professional career and employment opportunities at the Washington Huskies.
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Partner with Jay! https://www.jayschwedelson.com/contact
ㅤ
Big shoutout to our sponsor, Knak!
Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.
Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.
See how it all works, get started at knak.com/demo
ㅤ
We are breaking down some wild new data on exactly what types of LinkedIn posts actually get the most likes and reactions right now. Jay Schwedelson also looks at the growing pushback against fully computer-generated ads and why brands are actively bragging about using real humans again. Plus, find out how you can test out connected TV ads for almost zero dollars and why buying celebrity bath water soap means humanity has reached its limit.
ㅤ
Best Moments:
(01:00) Why multi-image posts on LinkedIn are currently averaging the highest like counts for personal and company pages
(02:15) The rising backlash against artificial intelligence in advertising and the dawn of the anti-AI marketing movement
(03:45) How connected TV advertising is highly misunderstood and why even tiny B2B brands need to start using it
(05:00) A simple strategy to run YouTube ads on TV devices, only by uploading your existing email newsletter list
(06:45) Why Instagram testing close friends' content feels like a step backward for reaching a wider audience
(09:00) The absolute ridiculousness of celebrities selling soap made from their own bathwater
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206