Do This, NOT That: Marketing Tips with Jay Schwedelson

Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
ㅤ
Big shoutout to our sponsor, Knak!
Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.
Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.
See how it all works, get started at knak.com/demo
ㅤ
Calling something a webinar might be the most expensive word choice in your marketing calendar, and there's fresh data on exactly how much it costs you. Jay Schwedelson walks through a Google Search Console update almost nobody is talking about, a naming test that lifted registrations by double digits, and where ChatGPT ads are quietly headed next. Plus a genuine crisis of conscience about sitting through a three-hour movie.
ㅤ
Best Moments:
(00:16) Google Search Console can now report on individual social posts, and almost nobody noticed
(02:02) The exact Gemini prompt to get your social posts surfacing in Google search results
(02:44) Why the word "webinar" is a registration killer, backed by 1,000 event pages
(03:47) "First look," "behind the scenes," "insider session," and the lift each one delivers
(04:30) OpenAI's job postings hint at video and native ads, so ChatGPT is about to become a billboard
(06:07) The three-hour movie rule, the popcorn problem, and a very personal theater grievance

Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
ㅤ
You would not expect a debate about short sleeves and flip-flops to bury a legitimately useful marketing lesson, but here we are. After Jay Schwedelson shows up in short sleeves for once and gets roasted for it, he and Daniel Murray get into the intent signals most teams walk right past, the tiny stuff like which CTA someone clicks, whether they hit reply, or if they left an emoji in a webinar. Turns out those throwaway behaviors are quietly telling you who is actually about to buy.
ㅤ
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ㅤ
Best Moments:
(02:35) Not every click is equal, and a hidden honeypot link quietly filters out the bots padding your numbers
(03:14) Track clicks by where they sit in the email, because the people scrolling to the bottom are reading every wordㅤ
(03:50) Separating ICP account clicks from the rest shows which topics your target accounts actually care about
(04:31) The people tapping your lower CTA reach pipeline faster and turn into higher lifetime value customers
(04:53) A webinar emoji reaction or a throwaway hello in your chatbot is a louder intent signal than most opens
(05:53) Ask an easy reply question, then let AI turn those replies into first party data that also boosts deliverability

Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
ㅤ
Connect with Russ Harp and follow the launch of Russ Harp Media. He is open to conversations about digital marketing work, career advice, or the foster care and adoption journey.
LinkedIn: linkedin.com/in/russharpmedia
Email: russharpmedia@gmail.com
Instagram: @russharpmedia
Website: russharpmedia.com
ㅤ
Getting laid off with two young kids at home, an adoption date on the calendar, and a family counting on you is the kind of thing that flattens most people. Russ Harp did close to the opposite, turning a birthday post into 130-plus real conversations by being honest about what happened and asking people what they actually thought he was good at. Jay Schwedelson found him after that post stopped the scroll, and what comes out of it is less a job-hunt story than a working example of choosing gratitude and vulnerability over "woe is me."
ㅤ
Best Moments:
(05:31) The layoff took out 40 people, more than half the marketing team, one day before his sons' naming ceremony.
(06:01) Two days of prayer and drumming at a Prairie Band ceremony pull his identity out of his job title.
(07:48) Instead of collecting happy-birthday messages, he asks his whole network what he is actually good at.
(08:29) One honest post becomes 130-plus replies, coffees, and calls, relationships instead of resumes.
(11:04) The line from Jay's book that lit the fuse, the regret of not starting beats failure.
(16:53) His two foster sons, adopted young, redefine what resilience actually looks like.

Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
ㅤ
MASSIVE thank you to our Sponsor, CallRail!
CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.
Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.
If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.
Start a Free Trial Here: https://www.callrail.com/dothis
ㅤ
France and Italy are about to require explicit permission before you can even tell whether someone opened your email, and plenty of people are already writing the open rate's obituary. Jay Schwedelson thinks that funeral is premature, and he breaks down why a deeply flawed metric can still be a genuinely useful one, plus what all of this actually means (and doesn't mean) for marketers in the US. There's also a Reddit ad update worth stealing and a weirdly great story about where "jump the shark" came from.
ㅤ
Best Moments:
(00:38) A real question worth asking - could tracking whether someone opened your email actually become illegal?
(02:59) Why the open rate is a directional signal, not a real number, and why that distinction matters.
(04:09) The opt-in loophole that quietly keeps open tracking alive even after consent rules kick in.
(05:20) Why none of this is landing in the US anytime soon, and the CAN-SPAM gap behind it.
(06:38) Reddit just added split testing to its ad units, and almost nobody is paying attention.
(09:42) The oddly satisfying true story behind the phrase "jump the shark."

Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
ㅤ
Somewhere between confessions about theme-park vomit and stolen fries, Jay Schwedelson and Daniel Murray land on the number that's quietly running their whole marketing budget: blended CAC. It's the metric Daniel can't stop bringing up, and here he finally breaks down why it matters more than watching any single channel in isolation. Stick around past the carnival talk, because the real answer to "should I panic about Reddit's rising cost per acquisition" is in here.
ㅤ
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ㅤ
Best Moments:
(01:07) Jay explains why he can't survive anything that spins in a circle
(03:15) Jay calls out Daniel's favorite obsession: blended CAC
(03:45) Daniel breaks down what blended CAC actually measures
(04:33) Why attribution lies and makes channels like Meta and Google look better than they are
(06:20) The case for tracking channels both blended and in silos
(08:33) How to fold a brand new channel, like ChatGPT ads, into your blended CAC without skewing it