Do This, NOT That: Marketing Tips with Jay Schwedelson

Need to boost your open rates while taking a quick break? Jay Schwedelson teams up with Daniel Murray from The Marketing Millennials to break down the latest email subject line tests that are actually working right now. They discuss why screaming in all caps might not be as bad as you think, how to use "accidental" reveals to hook readers, and the psychology behind telling people not to open your emails.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(02:50) Daniel reveals why writing subject lines in ALL CAPS is beating standard text by 4%
(03:20) How using a consistent emoji creates a visual anchor for your brand in the inbox
(04:30) Jay explains how pattern interruption phrases like "Wait..." stop the scroll
(06:15) The "accidental internal reveal" tactic that makes readers feel like insiders
(06:45) Using reverse psychology by telling specific audiences to skip your email
(09:00) A quick debate on why most TV show reboots are destined to fail
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Everyone talks about SEO, but are you tracking how your brand shows up in ChatGPT? Jay Schwedelson breaks down why AI Visibility is the new north star metric for marketing teams. He shares a step-by-step guide to auditing your presence on platforms like Gemini and Claude without spending a dime, plus a look at the specific recency signals that help boost your rankings.
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Best Moments:
(01:45) The number one metric every business needs to add to their toolkit immediately
(02:34) How to identify the 10 to 30 priority questions your customers are actually asking AI
(03:55) Why you must use an incognito browser when checking your AI search results
(05:00) Free tools from SEMrush and Hau that automate the AI visibility tracking process
(06:20) The specific recency signal trick to help your content surface in AI answers
(07:30) A very honest review of Love Is Blind Season 10 and the movie RIP
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Soap operas are back, but they look a lot different on TikTok, and even B2B brands need to pay attention to this exploding trend. Jay Schwedelson explains why serialized micro-dramas are the new engagement goldmine and how to adapt the format for professional content. He also shares fresh research on why adding just a few extra links to your email marketing campaigns might be destroying your click-through rates.

Best Moments:
(00:55) TikTok launches "Pine" to capitalize on the exploding micro-drama trend
(01:52) Why Deloitte predicts this bite-sized content format will generate billions this year
(02:20) How B2B marketers can use serialized storytelling on LinkedIn to boost engagement
(03:22) New data shows hero offer clicks drop by 50% when an email has three or more links
(04:50) Mondelez leans into internet culture with their hilarious "Nepo Cookie" campaign
(05:50) The problem with "nepo babies" demanding privacy while oversharing on social media
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Marketing attribution often feels like a guessing game where everyone just ends up giving credit to Google Search. Jay Schwedelson connects with Daniel Murray from The Marketing Millennials to break down why you should treat attribution data as a directional compass rather than a precise GPS. They discuss practical ways to validate your data, including the power of holdout groups and geo-testing, plus a random side conversation about whether Olympic curlers are actually the best athletes in the world.
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

Best Moments:
(01:50) Why attribution should be viewed as a compass instead of a turn-by-turn GPS
(02:22) The problem with giving Google Search all the credit for last-touch conversions
(03:10) How to set up a holdout group to measure the true lift of your campaigns
(04:09) Using geo-based testing to see if specific channels are actually driving growth
(04:45) Why it is a red flag if one channel claims 100% of the credit in a multi-touch world
(05:15) The surprisingly effective "How did you hear about us?" form field strategy
(06:40) A hot take on whether curling athletes are actually the best in the world

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

If you have ever thought about quitting your agency job to start your own consultancy, Jessica Best has the blueprint on how to actually make it work. She joins Jay Schwedelson to break down why betting on yourself is less scary than staying in a job that drives you crazy. They also get into a heated debate over email marketing hot takes, including why resending to non-openers might be a waste of time and why most A/B tests fail to prove anything useful.
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Connect with Jessica on LinkedIn or visit her website at Jessica.Best
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Best Moments:
(02:00) Why getting mad at your current situation is the best fuel for starting a business
(04:23) The terrifying reality of keeping your sales pipeline full when you work for yourself
(06:30) Jessica argues that resending emails to non-openers is actually a bad strategy
(08:00) Jay reveals his aggressive subject line trick for getting people to open the second time
(10:00) Why testing every single email you send is a terrible idea that drives you crazy
(14:00) The myth of the perfect day and time to send an email campaign
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206