What’s Up THIS WEEK: #1 December Content Format! (Spotify Wrapped Your Marketing!) AND 🪄Wicked for Good? 🪄 | Ep. 449
If you’re looking for a quick spark for your marketing this week, this one’s packed with clever timing plays and wild cultural moments that Jay Schwedelson breaks down with zero fluff. From riding the wave of Spotify Wrapped to the bizarre reality of Brown Friday, he pulls out the stuff brands can actually use right now and the stuff that’s just too ridiculous not to mention.ㅤBest Moments:(00:00) Why jumping on Spotify Wrapped is the smartest content move you can make this week(01:45) The wild engagement bump brands get when they launch Wrapped style content(04:09) The extremely real and extremely gross reason the day after Thanksgiving is called Brown Friday(05:30) Why unsubscribe rates skyrocket this time of year and why it’s not your fault(06:59) Jenna Bush Hager had 19 bridesmaids and Jay cannot process itㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
--------
9:31
--------
9:31
SPECIAL SERIES ==> 20% Click-Through Increase! B2B + B2C Animated GIFs are GOLD💡 <== | BATHROOM Break #82 COLLAB: The Marketing Millennials + Do This, Not That
Moving chaos, forgotten boxes, and the universal struggle of figuring out where the bathroom is in a new place somehow turn into the perfect setup for a smart chat about a wildly overlooked email tactic. You’ll hear how adding a simple animated gif can lift clicks, stop the scroll, and make your emails feel more alive, all thanks to the always blunt brilliance of Jay Schwedelson and the ever-game-for-any-topic energy of Daniel Murray.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:01) Jay admits he’d help Daniel move but really, absolutely would not(01:43) Daniel predicts the inevitable two-week unpacking saga(03:00) Daniel breaks down why gifs instantly stop the scroll(03:32) Jay explains how animated gifs lift click rates by about 20 percent(05:00) Daniel shares how to turn video moments into compelling gif teasers(07:40) Jay reminds everyone that AI makes creating gifs ridiculously simpleㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
--------
10:55
--------
10:55
TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!! Monique Ruff-Bell | Ep. 447
If your career path feels like a loop instead of a launchpad, this candid convo is your blueprint for building something smarter on purpose. Jay Schwedelson and Monique Ruff-Bell - Chief Program & Strategy Officer, TED - get into how to stop waiting for permission, add new lanes to your skill set, and turn curiosity, courage, and "how can I help?" into real leadership opportunities.ㅤConnect with Monique on LinkedIn and use her Linktree to dig into her talks, leadership insights, and ways to learn from her work.ㅤBest Moments:(01:09) Monique traces a 25 year journey across events, media, and fintech into a TED leadership role created specifically for how she operates.(02:57) The lightbulb moment where she rejects a single lane career and starts intentionally stacking cross functional skills to become executive ready.(06:09) A playbook for embedding with sales, joining calls, shaping packages, and becoming the revenue partner everyone wants on their side.(09:01) How offering help first naturally turns senior relationships into real mentorship and sponsorship without the cringey formal ask.(14:30) The story of jumping too fast for a new role, why it backfired, and how it reshaped how she evaluates growth and red flags.(16:32) Behind the scenes at TED on why powerful talks are built around one sharp idea, supported by story, rigor, and serious coaching.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
--------
20:07
--------
20:07
Ask Us ANYTHING: Wake the Dead (Your Email List) ☠️… My Spirit Airlines Confession 😬🛫 | Ep. 446
If you’ve ever wondered how to revive a dead email list or why people make a hard left into the airplane bathroom before takeoff, this one’s for you. Jay Schwedelson dives into his two favorite tactics to wake up unengaged subscribers before year-end—plus manages to work in an oddly passionate defense of Spirit Airlines. It’s classic Jay: part marketing brilliance, part relatable chaos.ㅤBest Moments:(01:32) Why year-end is the best time to send “letter-style” emails from an executive(02:00) How a “note from the founder” subject line boosts open rates by 40%(03:00) The secret power of “verification” emails for reengagement(04:24) Subject line examples that actually make people click again(06:15) Jay’s unexpected love story with Spirit Airlines(07:41) The mystery of people who immediately use the plane bathroomㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
--------
9:44
--------
9:44
What’s Up THIS WEEK: 6-7 is Over! Hallmark Movies! Lo-Fi Content Crushing it! 🥯 | Ep. 445
Bagel Bites just killed a meme, and Jay Schwedelson is here for it. From frozen snacks trying to be cool to the surprising power of lo-fi content, Jay breaks down what’s trending, what’s actually useful for marketers, and even how to hide your Instagram stories before you ruin a holiday surprise. Oh, and somehow it all ends with Hallmark movies and Mormon wives—because of course it does.ㅤBest Moments:(00:25) Bagel Bites tries to join the “six seven” trend—and proves it’s officially over(01:47) Why leaning into the moment works, even when the joke’s dead(02:15) New data showing lo-fi content crushes polished posts across every platform(03:17) “Humanity is the algorithm” and why that matters more than ever in the AI era(04:00) The Instagram privacy setting everyone should use during the holidays(05:15) A confession about Hallmark movies and an absurd stat on how many one actress has done(06:00) From cozy Christmas flicks to chaos—Jay’s watching habits take a turnㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
Acerca de Do This, NOT That: Marketing Tips with Jay Schwedelson
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Escucha Do This, NOT That: Marketing Tips with Jay Schwedelson, El Club de Inversión podcast y muchos más podcasts de todo el mundo con la aplicación de radio.es
España