Do This, NOT That: Marketing Tips with Jay Schwedelson

Join Daniel Murray and Jay Schwedelson for a quickfire "Bathroom Break" session packed with immediate marketing takeaways. They break down why specific phrasing in listicles is now essential for ranking in AI search results and share a counterintuitive email subject line hack that is driving open rates up. You will also hear a bizarre personal story about food safety that might make you think twice about your leftovers.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments
(01:25) Jay explains why he keeps getting food poisoning from questionable airport and takeout choices
(02:22) Daniel recounts the time he had to rescue raw salmon from the garbage for potential lab testing
(03:40) Why using "Top 3" or "Number 1" in your headlines is outperforming standard numbered lists
(05:00) The smart way to use tools like Perplexity to find high-authority sources for your content
(06:25) Testing shows that putting newsletter edition numbers in brackets is actually working right now
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Alex Cattoni is on a mission to humanize the internet, and honestly, we are here for it. She joins Jay Schwedelson to break down why the "bro marketing" era is dying and how empathy is the new currency. They also get into the messy reality of AI in copywriting, exploring why tools like ChatGPT might actually be making real writers more valuable, not obsolete.
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Check out The Copy Posse website or follow Alex on Instagram, LinkedIn, and YouTube.
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Best Moments:
(01:35) Why the future of marketing combines direct response with empathetic storytelling
(03:45) Economics 101 proves that widely available AI content is becoming less valuable
(06:15) The danger of treating ChatGPT like a GPS without entering a destination
(09:44) Why 55% of companies regret firing their writers for AI tools
(11:00) Data shows the demand for human storytelling is actually skyrocketing
(15:15) How to spot the difference between good marketing and just pushing buttons
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

If you want to see a massive spike in your LinkedIn engagement, the data says you need to ditch the videos and text-only updates. Jay Schwedelson breaks down why document posts are currently outperforming every other content format by a huge margin. He also shares a simple yet controversial "hack" for Instagram that can double your reach just by rallying five friends in the first hour.
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Best Moments:
(00:53) Why document posts are seeing 278% more engagement than video right now
(02:00) The exact button you need to click to upload a carousel PDF correctly
(03:00) How getting five people to DM or share your Instagram story instantly doubles circulation
(04:30) Why the President of Burger King is personally answering customer phone calls for four hours a day
(05:40) The shocking statistic about how many Americans buy groceries at Walmart every month
(06:45) Why a famous actor skipped the Golden Globes to attend a reptile expo in New Jersey
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Need to boost your open rates while taking a quick break? Jay Schwedelson teams up with Daniel Murray from The Marketing Millennials to break down the latest email subject line tests that are actually working right now. They discuss why screaming in all caps might not be as bad as you think, how to use "accidental" reveals to hook readers, and the psychology behind telling people not to open your emails.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ㅤ
Best Moments:
(02:50) Daniel reveals why writing subject lines in ALL CAPS is beating standard text by 4%
(03:20) How using a consistent emoji creates a visual anchor for your brand in the inbox
(04:30) Jay explains how pattern interruption phrases like "Wait..." stop the scroll
(06:15) The "accidental internal reveal" tactic that makes readers feel like insiders
(06:45) Using reverse psychology by telling specific audiences to skip your email
(09:00) A quick debate on why most TV show reboots are destined to fail
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Everyone talks about SEO, but are you tracking how your brand shows up in ChatGPT? Jay Schwedelson breaks down why AI Visibility is the new north star metric for marketing teams. He shares a step-by-step guide to auditing your presence on platforms like Gemini and Claude without spending a dime, plus a look at the specific recency signals that help boost your rankings.
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Best Moments:
(01:45) The number one metric every business needs to add to their toolkit immediately
(02:34) How to identify the 10 to 30 priority questions your customers are actually asking AI
(03:55) Why you must use an incognito browser when checking your AI search results
(05:00) Free tools from SEMrush and Hau that automate the AI visibility tracking process
(06:20) The specific recency signal trick to help your content surface in AI answers
(07:30) A very honest review of Love Is Blind Season 10 and the movie RIP
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206