Do This, NOT That: Marketing Tips with Jay Schwedelson

Partner with Jay! https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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MASSIVE thank you to our Sponsor, CallRail!
CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.
Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.
If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.
Start a Free Trial Here: https://www.callrail.com/dothis
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Ever notice how one tiny word can decide whether someone clicks or scrolls right past you? That's the rabbit hole Jay Schwedelson climbs into this week, making the case that "without" might be the most underrated word in marketing and that your audience is far more beginner than your ego wants to admit. Stick around for the second half, where a listener's block-party dilemma turns into a surprisingly honest confession about 16 years of dodging the people next door.
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Best Moments:
(01:30) How the no-code movement quietly trained everyone to expect easy
(02:17) A plain-English definition of cognitive load and why it drives every yes or no
(02:45) The one word that lifts opens, engagement, and conversions across every audience
(03:43) Side-by-side offer rewrites that make "without" click instantly
(05:01) Why marketers overestimate their audience and ignore the beginners who actually convert
(06:57) A dog, a stare, and Jay's real answer on block-party guilt

Partner with Jay! https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
MASSIVE thank you to our Sponsor, CallRail!
CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.
Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.
If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.
Start a Free Trial Here: https://www.callrail.com/dothis
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If your attribution model is telling you to dump everything into branded paid search, congratulations, you've just found a fast way to flatline your pipeline. Laura Beussman, CMO and CRO at CallRail, sat down with Jay Schwedelson to push back on the idea that attribution is dead, and to make the case that the real problem isn't measurement, it's marketers oversimplifying it. Spoiler: she has the patent and the 20 million call dataset to back it up.
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Connect with Laura Beussman on LinkedIn and try CallRail free at callrail.com/dothis to see how attribution, call tracking, and conversational AI actually fit together for your business.
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Best Moments:
(01:43) Why "attribution is dead" is mostly clickbait dressed up as a hot take
(03:17) The trap of trusting a beautiful chart that tells you to spend on one channel
(04:29) Self-reported attribution and why CallRail holds the patent on it
(06:26) Conversational AI now picks up call sentiment, next steps, and coaching moments
(08:00) What it actually feels like owning marketing and revenue under one job title
(13:29) LLM traffic is still tiny but growing fast, and the discovery game has changed
(15:21) The hide-in-your-room versus go-to-the-dinner debate at industry events

Partner with Jay! https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Half the planet opens a Meta app every single day, but The New York Times just ran a piece arguing it's the beginning of the end. Jay Schwedelson is not buying that one, and he's got fresh data on the fourteen-day window that quietly decides whether a new subscriber ever opens another email from you again. That, plus what an obvious AI fail from the Indiana Fever says about the rush to use AI for everything.
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Best Moments:
(00:43) The OpenAI ad manager just killed its minimum spend, and early cost per click is landing at three to five dollars
(01:40) Why The New York Times's calling Meta dead doesn't hold up when half the planet uses one of its apps daily
(03:09) The brutal fourteen-day window where engagement likelihood drops sixty-one percent if a new subscriber never opens or clicks
(04:49) The Indiana Fever turned Caitlin Clark into an AI image, and the hands gave the whole thing away
(05:30) Delta is pulling free snacks on flights under 350 miles, and the hot take might surprise you
(06:56) Apple agreed to pay 250 million over false advertising claims tied to Siri and Apple Intelligence

Partner with Jay! https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Some of the LinkedIn tactics that actually move the needle right now feel a little ridiculous to admit out loud, and Jay Schwedelson and Daniel Murray get into the ones they're using anyway. There's a very specific image size, a self-saving trick, and a hard warning about the kind of automation that will quietly nuke your account. Plus a tangent about toddler swim lessons and a pet elephant named Hakuna Matata, because of course.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(00:45) Why being a new dad means swim lessons four mornings a week with weirdly strict food rules
(03:17) The 800 by 999 image size that takes over the entire LinkedIn feed
(04:30) The cheesy save-and-send trick Jay does ten minutes after every post goes live
(05:16) Why liking your own post is actually a reach hack, not a sin
(06:25) The LinkedIn automation tool that quietly killed Jay's engagement overnight
(07:18) What LinkedIn actually allows versus what gets your account banned for weeks
(08:07) Why ManyChat-style DM automation works on Instagram but never on LinkedIn

Partner with Jay! https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Cranking out more content with AI, but watching engagement quietly tank? Jay Schwedelson breaks down why polished AI output is dragging performance down and shares the weirdly casual button copy, screenshot formats, and webinar title tweaks that are actually lifting clicks right now. Plus a round of ridiculous debates that may or may not include why saying "we need rain" is the most annoying sentence in the English language.
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Best Moments:
(01:53) Why cranking out more AI content is quietly dragging engagement down
(02:34) Screenshot testimonials lifting conversions 22% over standard case studies
(03:29) The casual "maybe" CTA buttons pulling 14% higher click-throughs
(04:13) The webinar title format crushing polished educational content right now
(04:45) Why day in the life content wins even in regulated and boring industries
(07:00) The public speakerphone offense that nobody on earth should ever commit