Do This, NOT That: Marketing Tips with Jay Schwedelson

Jay’s YOUTUBE Channel HERE!! https://youtube.com/@schwedelson?si=xh3t_FkFtqCSMd1d
A quick movie debate somehow turns into a really useful reality check on modern marketing, which feels exactly right for this series. Jay Schwedelson and Daniel Murray get honest about what is actually moving the needle right now, from YouTube frustrations to why one-off influencer buys usually fall flat. The best part is how practical it gets once they stop pretending every channel is a guaranteed win.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(02:10) Jay shares that 300 YouTube videos brought views, but barely any meaningful conversions.
(03:03) Daniel says one-off influencer deals are usually a weak bet if you want real impact.
(04:45) Bigger creator partnerships work better when they are built like a strategy, not a single post.
(05:00) March Madness references can give boring content a timely lift in opens, clicks, and engagement.
(06:15) Daniel makes the case for building an AI brain with customer data, reviews, and brand voice now.
(07:45) Jay says testimonial-only subject lines are quietly driving strong backend conversions.
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Networking advice is usually either painfully obvious or way too vague, but this one gets refreshingly specific. Jay Schwedelson gets blunt about what it actually takes to build the right relationships before you need them, and why most people are playing the networking game way too passively. It feels less like polished career advice and more like the push you need when resumes, promotions, or outreach are going nowhere.
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Best Moments:
(01:09) LinkedIn is a long game, and 15 intentional minutes a day can change a lot.
(02:10) Want higher-level people to notice you? Comment thoughtfully on their posts for weeks before you hit connect.
(04:15) Start lower in the org chart so senior people see you already know their team.
(05:38) Stop going to business events just to hang out and decide in advance who you need to meet.
(07:44) Ask for introductions because one warm intro can shift your business or your career.
(10:12) Jay takes his first pickleball lesson and immediately decides the sport has way too many rules.
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MASSIVE thank you to our Sponsor, CallRail!
CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.
Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.
If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.
Start a Free Trial Here: https://www.callrail.com/dothis
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Visit ZeroBounce.net to access free tools for email validation and warmup, or connect with Brian directly on LinkedIn.
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Everyone thinks they know why their emails hit the spam folder, but Brian Minick is here to prove most of us wrong. As the COO of ZeroBounce, he breaks down the real technical reasons behind deliverability without making it sound like a boring lecture. Jay Schwedelson presses him on the biggest myths in email marketing, including the truth about using the word "free" in your subject lines.
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Best Moments:
(02:30) Why hitting 100% inbox placement is actually impossible
(04:09) The truth about using trigger words like "free" in your subject lines
(04:51) Why unsubscribes actually help your sender reputation
(05:46) You should want your sales emails to land in the Promotions tab
(07:30) How to safely migrate email platforms without ruining your deliverability
(09:00) The real difference between shared and dedicated IP addresses
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Have you ever wondered whether an $11 fast-food burger is actually meant for human consumption? This week's quick update explores the bizarre viral moment at McDonald's and examines why luxury fashion brands are suddenly making smart glasses. Jay Schwedelson also breaks down a shockingly simple website pop-up trick that generates massive conversions but is ignored by almost everyone.
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Best Moments:
(01:00) The rumor of Prada smart glasses after Mark Zuckerberg was spotted at Milan Fashion Week
(01:41) How timed popups on pricing pages can generate a massive conversion rate
(03:00) The sudden rush of major retail and travel brands running ads directly on ChatGPT
(05:45) The viral disaster of the McDonald's CEO taking a tiny bite of a new massive burger
(07:43) Presale details for Jay's upcoming book and how the proceeds support cancer research
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MASSIVE thank you to our Sponsor, CallRail!
CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.
Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.
If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.
Start a Free Trial Here: https://www.callrail.com/dothis
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Join Jay Schwedelson and Daniel Murray for a quick "Bathroom Break" that starts with a cringey social dilemma involving a nose-picker and a handshake. They debate the rules of public coughing and why Daniel immediately flees restaurants upon hearing a sneeze. On the marketing side, they break down the 90-day repurposing rule and explain why your fear of being repetitive is completely unfounded.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ㅤ
Best Moments:
(01:09) Jay recounts a horror story about a thumb up the nose right before a greeting
(01:51) Daniel reveals the fake phone call move he uses to avoid gross handshakes
(02:40) Why does hearing a sneeze at a restaurant make Daniel leave immediately
(03:45) The 90-day window where old content becomes new again
(05:32) How to reuse a winning hook without the algorithm punishing you
(07:28) The realization that nobody remembers what you posted on Tuesday
(11:00) A passionate rant about why hand sanitizer is not a substitute for soap
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206