When "Haul" Becomes "Hoard": What Mikayla Nogueira's Haul Backlash Says About the Luxury Industry
Beauty influencer Mikayla Nogueira recently posted a luxury haul video that left a lot of people unimpressed; what does this signal about the times we're in? Mikayla’s haul backlash wasn't about the products themselves, but the shocking volume and the visible death of discernment. How did the luxury market, once defined by restraint and craftsmanship, become so desperate for relevance that it enables this spectacular, tacky overflow?We examine how a certain class of wealthy, but uncivilized, consumer is now the market's target, forcing legitimate luxury houses to trade quiet quality for garish visibility, ultimately lowering the bar for everyone with a discriminating eye.--Join us over on Substack for newsletter accessJoin us over on YouTubeJoin us over on TikTok and Insta (@thoughtfulthreadspod)Support this small creative platform hereSay hi!
[email protected] <3