The Edward Show

• State of SEO: Summer 2025

  E717: The SEO world feels like it’s falling apart - pages are getting deindexed, AI Overviews are slashing clicks, and people are declaring Google dead. But what’s actually happening? I break down the real story behind Google’s summer 2025 shakeups: - Why mass deindexing is hitting low-quality content - How AI is changing search behavior (and what that means for your traffic) - Why transactional keywords are still the biggest SEO opportunity - What still works in SEO right now - and how to future-proof your strategy If you're feeling overwhelmed or unsure about the direction of SEO, this episode is for you. ⭐️ State of Search Q1 2025: Behaviors, Trends, and Clicks Across the US & Europe - https://datos.live/report/state-of-search-q1-2025/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Changing Landscape of Digital Marketing 00:19 Deindexing Crisis: Pages Removed from Google's Index 00:43 AI's Impact on Clicks and Impressions 02:41 The Rise of Transactional Keywords 04:31 Google's Crackdown on Mass AI Content 06:32 Debunking the 'Google is Dead' Myth 10:18 The Best SEO Practices Remain Unchanged 11:00 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #digitalmarketing #marketingstrategy

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  11:18
• How to Get Better at SEO Keyword Research

  E716: I break down exactly how I approach keyword research - using competitor data, Google Search Console, and SERP analysis to find high-impact keywords you can actually rank for. Then, I share some of the best community advice from the SEO subreddit, covering both keyword research and a hot topic: are there any real SEO shortcuts that still work today? You’ll walk away with proven strategies, insights, and a better understanding of how to target keywords and do SEO that brings real results. What You’ll Learn: - One of my keyword research workflows - How to analyze competitors to uncover hidden keyword gems - Spotting weak SERPs where you can easily outrank existing pages - Using Google Search Console to find unexpected keyword opportunities - When and how to update existing pages vs. creating new content - How Reddit SEO pros approach keyword research and personas - Tools and AI prompts for building effective customer personas - Why bottom-of-funnel keywords can be a powerful (and overlooked) shortcut - Are there real SEO shortcuts? Here’s what the SEO community says - Low-risk, high-reward tactics like internal linking, image compression, and title tag optimization - Why “smart work” often beats “shortcuts” in the long run - The power of linkable assets and timing content with market trends If you're tired of vague advice and want real, practical SEO tactics, this episode is for you. ⭐️ How to get better at Keyword Research? - https://www.reddit.com/r/SEO/comments/1l6l7tg/how_to_get_better_at_keyword_research/ ⭐️ SEO Shortcuts - https://www.reddit.com/r/SEO/comments/1ldjcd2/seo_shortcuts/ ⭐️ How 16 Companies are Dominating the World’s Google Search Results (2024 Edition) - https://detailed.com/google-control/ ⭐️ E608 - SEO Shortcuts From a 25 Year Veteran - Bill Hartzer - https://www.youtube.com/watch?v=Mz6JLv86L0Y 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO Tips 00:53 Improving Keyword Research Skills 02:49 Community Insights on Keyword Research 07:10 Exploring SEO Shortcuts 11:17 Long-Term SEO Strategies 14:11 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #seohacks #digitalmarketing

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  14:30
• Why Google Is De-Indexing Pages After 130 Days (And How to Fix It)

  E715: A fascinating new discovery about Google’s indexing behavior: if your page hasn’t been crawled in 130 days, it will be removed from Google’s index. This insight comes from a deep-dive study by Alexis Rylko at iProspect, who used Screaming Frog and the Google Search Console API to uncover the pattern. I break down: - What the 130-day crawl rule is and why it matters - How Google decides which pages to keep or drop - Real-world case studies across different industries - How to identify at-risk pages on your own site - Practical steps to keep your content indexed and improve crawl frequency Whether you’re an SEO, content strategist, or just trying to keep your pages visible on Google, this is a must-listen. Don’t let your content silently disappear from search. ⭐️ Source: https://alekseo.com/google-and-the-130-day-rule/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Google's De-Indexing Issue 00:34 Alexis Rylko's 130-Day Rule Discovery 01:21 Understanding Google's Indexing Strategy 03:30 Setting Up Screaming Frog for Analysis 06:48 Case Studies on the 130-Day Rule 10:09 Improving Crawlability and Indexation 13:49 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #technicalsearchengineoptimization #seotips #digitalmarketing

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  14:20
• Is SEO Being Rewritten? Yoast Principal SEO on AI Agents, LLMs & What’s Next

  E714: Alex Moss, Principal SEO at Yoast, joins the show! We cover everything from AI agents, LLMs, and Google's monopoly risk, to whether link building is dying, and what LLMs.txt really means for content visibility. We also discuss: - How ChatGPT and AI assistants are reshaping user behavior - How SEO reporting, keyword strategy & top-of-funnel content are evolving - Why bottom-of-funnel and brand-driven content are becoming king - What Google might look like in the next few years - Scaled content, hallucinations, and how to actually use AI in SEO workflows - Black hat SEO trends - The hype vs. reality of AI agents (and why most don’t save time) - Optimizing for voice search, Google’s AI Overviews, and the rise of user-generated content - Practical SEO advice for SMBs & legacy SEO myths that don’t work anymore Whether you're a seasoned SEO or just trying to keep up with all the changes, this episode is packed with insight, skepticism, and real-world experience. About Alex Moss: Alex Moss is Principal SEO at Yoast as well as Co-Founder of FireCask. He has over 20 years experience in every aspect of the SEO industry from in-house, freelancer, agency employee and agency owner. With a background in technical SEO, Alex has been working in Search since its infancy. Alex also has years of knowledge of WordPress, creating and optimizing sites since 2010. Over the years Alex has built everything from popular plugins to custom-made themes and frameworks, as well as being involved in complex WordPress and SEO projects globally. ⭐️ Alex Moss on LinkedIn: https://www.linkedin.com/in/alexmoss1/ ⭐️ Alex Moss on 𝕏: https://x.com/alexmoss ⭐️ Alex Moss home: https://alex-moss.co.uk/ ⭐️ Yoast: https://yoast.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to WordPress and Yoast SEO 01:05 The Impact of ChatGPT on SEO 03:16 Google's Monopoly and the Rise of AI Assistants 06:25 Future of SEO and Content Marketing 08:36 Challenges and Opportunities with AI in SEO 20:08 Automation in SEO: Tools and Techniques 34:16 Best Practices for SEO 42:58 Discussing LLMs and Their Impact 43:41 Exploring the Adoption and Skepticism of LLMs 45:26 Understanding LLMs.txt and Its Implementation 49:43 SEO Mistakes and the Future of Link Building 53:48 Voice Search and AI in SEO 01:01:21 Black Hat SEO Tactics and AI Content 01:06:41 The Role of AI in Content Creation 01:14:13 Humanoid Robots and the Future of AI 01:15:52 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #generativeengineoptimization #seotips #digitalmarketing

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  1:17:43
• Why Your Homepage Shouldn't Rank for Keywords (Old SEO is Dead)

  E713: Think your homepage should rank for all your top keywords? Think again. In this episode, I break down one of the biggest mistakes I still see SEOs making in 2025 - using the homepage as a catch-all SEO landing page. You'll learn: - Why targeting keywords with your homepage doesn't work anymore - The real purpose of a homepage in modern SEO - How exact match domains (EMDs) actually hurt your rankings (revealed in the Google API Leak) - What to put on your homepage to build authority, trust, and links - The right way to structure your site to rank for competitive keywords If you're still stacking H2s and keyword-stuffed paragraphs on your homepage, this episode will be a wake-up call. Old SEO is dead - here's what to do instead. ⭐️ Mashable on Exact Match Domains in the Google API Leak - https://mashable.com/article/google-search-content-api-warehouse-seo-leak 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:19 The Purpose of a Homepage 01:12 Common Mistakes with Homepage SEO 01:57 Why Old SEO Tactics Fail Today 03:10 The Issue with Exact Match Domains 04:51 Best Practices for Homepage SEO 05:44 Further Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #seo101 #digitalmarketing

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