Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to episode #178! We're kicking off a four-part series on email marketing, because as much as we've talked about it on this podcast, the landscape has changed enough that it felt like time to start fresh. Whether you've been doing email marketing for a while and it's starting to feel stale, or you've been putting it off because it feels overwhelming, this series is for you.
In today's episode, Laryssa and Liz cover:
Why email marketing matters more than ever in 2026 - and why social media alone just isn't cutting it anymore

The mindset shifts that hold jewelry brands back from getting started (you're not bothering people, we promise)

What's changed about the email landscape and what's stayed the same

The biggest mistakes jewelry brands are making with email right now

How to think about frequency - and why consistency matters more than volume

Simple, beginner-friendly ways to get started if email marketing feels overwhelming

Substack versus email marketing: what's the difference and which should you focus on

In the bonus segment for Insiders only, Laryssa and Liz share how they're thinking about email strategy for their own clients right now, and the shifts they've made in the last year that are making a real difference.
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to episode #177! We talk about email marketing a lot on this podcast, but today Laryssa and Liz are covering specifically how your website should be actively working to grow your list — because a consistent email strategy doesn't help much if your site isn't set up to capture the people who are already visiting.
In today's episode, Laryssa and Liz cover:
The etiquette of email pop-ups: when they should appear, how often, and for whom

What makes a pop-up actually work — from tried-and-true to trendy (scratch-offs, spin-the-wheels, and more)

Why discounts aren't always the right incentive, especially for fine jewelry

What a lead magnet is and how to think about creating one that fits your brand

Why a welcome email is non-negotiable (and a cautionary pillow story to prove it)

Writing pop-up and signup copy that actually sounds like you

In the bonus segment for Insiders only, Laryssa and Liz share a full list of lead magnet ideas that work for jewelry brands, plus pop-up timing and placement strategies.
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to episode #176! Consider this part four of our website series - because apparently we had more to say. This week Laryssa and Liz are tackling website analytics in the most approachable way possible: not the intimidating, data-heavy version, but the practical one that helps you understand what's working, what isn't, and what to do about it.
In today's episode, Laryssa and Liz cover:
Where to actually look at your website data (and why Google Analytics is worth setting up now even if you don't need it yet)

Vanity metrics versus the numbers that actually matter - and why followers and likes aren't telling you what you think they are

How to read your traffic patterns and what big peaks and dips are trying to tell you

Bounce rate, time on site, and conversion rate explained in plain language

What a healthy conversion rate actually looks like for a jewelry brand (spoiler: it's lower than you'd expect)

Why digital advertising has become so expensive - and what's working instead

How often you should actually be checking your numbers

In the bonus segment for Insiders only, Laryssa and Liz share the specific metrics they look at when auditing a jewelry website, plus the questions you should be asking your data every single month.
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to episode #175! We're continuing our website series, and this week Laryssa and Liz move beyond the homepage and product pages to cover everything else that builds trust and drives action on your jewelry website.
In today's episode, Laryssa and Liz cover:
Why your about page is selling your brand even if it doesn't have a buy button — and what makes one truly great

The shipping page details that give customers the confidence to complete a purchase

Why your custom design page probably needs a serious upgrade

How to think about navigation so it's actually working for you, not against you

The role of your footer (and why it's not just an afterthought)

High-level SEO basics that still matter — and what's changed with AI search

In the bonus segment for Insiders only, Laryssa and Liz share an SEO basics checklist for jewelry brands and their top tool recommendations for monitoring and improving your website performance.
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to episode #174! This is part two of our three-part series on website best practices for jewelry brands. Last week we tackled the homepage - this week Laryssa and Liz are going deeper into the pages that actually drive sales: your product pages and collection pages. For most jewelry brands these are the most visited pages on the site, yet they're often the most neglected.
In today's episode, Laryssa and Liz cover:
Why your product page deserves as much attention as your homepage - maybe more

What information needs to be on every product page (and how to present it without overwhelming shoppers)

The product photography mistakes that are costing you sales

How to write product descriptions that balance storytelling, technical detail and searchability

What to do with sold-out one-of-a-kind listings

How to tell if a product page is underperforming - and what to do about it

Their honest take on AI product images (spoiler: don't)

In the bonus segment for Insiders only, Laryssa and Liz share a product page audit checklist, real examples of product pages that get it right, and a few quick fixes you can make this week.
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!