Let’s DOOH This, by Smartify

Marketing in real estate has evolved far beyond flyers and open house signs. In this episode, Lauren Henss (VP of Marketing, First Team Real Estate), Jeff Kennedy (Founder & CEO, Mavericks), and Debbie Williams (SVP of Marketing, Smartify) dive into how modern brokerages are transforming marketing from a fulfillment function into a strategic growth engine.

Discover why top brokerages give marketing a seat at the executive table, how to measure marketing ROI beyond vanity metrics, and why digital out-of-home is becoming essential in the modern media mix. Plus: the six red flags to avoid when building your marketing strategy, and why trying to market to everyone means you're marketing to no one.
Key takeaways:
How to tie marketing directly to revenue and recruitment goals

Why authentic, user-generated content outperforms corporate messaging 5:1

The shift from legacy brands (known) to modern brands (understood)

How digital out-of-home creates "soft introduction" moments that build trust

Perfect for real estate leaders, marketing professionals, and anyone looking to understand the future of place-based marketing.

Smartify Media CEO Joe Kunigonis sits down with David Sable, Vice Chairman of Stagwell and one of marketing’s most enduring creative voices.
Together, they explore what it really means to be human in a world increasingly defined by data, devices, and AI.
From the “Da Vinci Factor”—why artificial intelligence could never have painted The Last Supper—to the evolution of Out-of-Home (OOH) as the most human form of media, this conversation dives deep into the emotional, creative, and cultural roots of advertising.
Topics include:
Why AI enables, but doesn’t replace, creativity

The role of emotion and humanity in marketing

Why Gen Z is rediscovering the value of “real”

The evolution of OOH from cave walls to Smartify’s digital storefronts

How storytelling—not technology—is the timeless connector between brands and people

“Had there been AI in Da Vinci’s time, you’d get Giovanni, not Da Vinci. You can’t prompt for genius you don’t yet understand.” — David Sable
Tune in for a conversation that bridges centuries, from cave paintings to connected screens, and reminds us that marketing, at its core, is still about people.
Let’s DOOH This — where digital meets the real world.

In the 2nd episode of Let’s DOOH This by Smartify, Smartify CEO Joe Kunigonis sits down with Jeff Kennedy, founder of Mavericks Consulting and former VP at LeadingRE, to explore how digital out-of-home and retail media are reshaping real estate marketing.Together, they discuss why dynamic, customized digital media creates unmatched emotional connections, how AI is powering real-time audience targeting, and why digitizing physical spaces—like brokerage offices, storefronts, and gyms—opens new opportunities for both brand awareness and hyper-local engagement. From evolving beyond static billboards to the future of AI-driven targeting, this conversation reveals how DOOH is becoming essential to the modern real estate and retail media landscape.

“Beyond the Screen: How DOOH Amplifies Omnichannel Strategy” Let’s DOOH This, by Smartify – Episode 1

In the debut episode of Let’s DOOH This, Smartify CEO Joe Kunigonis and SVP of Marketing Debbie Williams sit down with Jesse Wroblewski—founder of Generations Beyond and author of Marketing for Supervillains—to unpack how digital out-of-home (DOOH) advertising fits into the evolving omnichannel landscape.

They dive into:
The Power of Omnichannel Marketing: Today’s marketers must “weaponize” data across multiple touchpoints—DOOH, TV, mobile, ATM screens, even rideshare displays—to boost ad recall in a world where consumers are exposed to 10,000+ messages daily.
Why DOOH Is Different: DOOH and retail media offer unmatched “always-on” visibility, unlike digital and print formats controlled by the consumer. DOOH is a passive yet highly contextual channel that complements active digital behaviors.
AI’s Role in Smarter Campaigns: The group discusses how artificial intelligence will soon sit at the center of media planning, enabling hyper-targeted campaigns (e.g., “urban moms who recently bought milk in Brooklyn”) based on real-time environmental and behavioral context.
Content Creation vs. Content Curation: The group emphasizes the looming challenge of content fatigue in a world of infinite media. The future, he argues, lies not just in creating content but in curating relevant experiences for each consumer using intelligent agents.

Whether you're a seasoned marketer or new to DOOH, this episode sets the tone for where the industry is headed—and why outdoor retail media is primed to be a cornerstone of omnichannel strategy.