Hybrid Fitness Media

Deadly Dozen Sprint format and indoor racing
Indoor vs outdoor race experience
World Championships prize money and opportunity
Global growth vs why the US is behind
Gym race formats and how they work
Fitness racing vs OCR long-term outlook
Deadly Dozen business model and gym strategy
Why the US hasn't caught on yet
San Antonio race and qualification path
HYROX ticket demand and sellouts
Race for Impact charity entries
Princess Games and youth fitness

Matt is joined by Jason Curtis to break down the current state of Deadly Dozen, including the new Sprint format, the move toward indoor racing, and how the brand is scaling across Europe, Africa, and Australia while still trying to crack the US market.

They get into prize money, qualification paths, and the business behind gym partnerships, including how gyms can actually make money running events and where the model is evolving.

The conversation then shifts to HYROX and what's happening right now with ticket demand. Races are selling out faster than ever, even experienced athletes are getting locked out, and the system is starting to change how people plan their seasons.

Matt Kemp joins to talk race strategy, qualification reality, and upcoming plans, plus a look at Race for Impact entries and princess fitness racing.

Support Matt and Matt racing in NYC for Mental Health through Race For Impact

Today's episode is sponsored by Wodify. Check out next week's free webinar – How to Capitalize on the HYROX Hype — and Deliver Hyper Gym Growth.

Also by Stryd – Personalized Run Training. Powered by the Best Data. Experience the future of running with our most advanced power meter yet, combined with Adaptive Training.

Listen on Apple or Spotify
Support us through The Cup Of Coffee
Follow Hybrid Fitness Media on IG

Deadly Dozen Sprint format and indoor racing
Indoor vs outdoor race experience
World Championships prize money and opportunity
Global growth vs why the US is behind
Gym race formats and how they work
Fitness racing vs OCR long-term outlook
Deadly Dozen business model and gym strategy
Why the US hasn't caught on yet
San Antonio race and qualification path
HYROX ticket demand and sellouts
Race for Impact charity entries
Princess Games and youth fitness

Matt is joined by Jason Curtis to break down the current state of Deadly Dozen, including the new Sprint format, the move toward indoor racing, and how the brand is scaling across Europe, Africa, and Australia while still trying to crack the US market.

They get into prize money, qualification paths, and the business behind gym partnerships, including how gyms can actually make money running events and where the model is evolving.

The conversation then shifts to HYROX and what's happening right now with ticket demand. Races are selling out faster than ever, even experienced athletes are getting locked out, and the system is starting to change how people plan their seasons.

Matt Kemp joins to talk race strategy, qualification reality, and upcoming plans, plus a look at Race for Impact entries and princess fitness racing.

Support Matt and Matt racing in NYC for Mental Health through Race For Impact

Today's episode is sponsored by Wodify. Check out next week's free webinar – How to Capitalize on the HYROX Hype — and Deliver Hyper Gym Growth.

Also by Stryd – Personalized Run Training. Powered by the Best Data. Experience the future of running with our most advanced power meter yet, combined with Adaptive Training.

Listen on Apple or Spotify
Support us through The Cup Of Coffee
Follow Hybrid Fitness Media on IG

Vivian Tafuto

Season inconsistency and chasing the top athletes
Why times are misleading across races
Course differences, sleds, and performance impact
HYROX growth and long-term sustainability
Balancing racing schedule, work, and priorities
Full-time athlete vs job security mindset
Final build to World Championships

Dylan Scott

Relay selection controversy and best U.S. lineup
Phoenix race and "on the day" performance swings
Elite Working Group and rule consistency issues
Path to beating Ronco at Worlds
Deeper men's field and evolving race dynamics
Course changes making HYROX faster and more runner-focused
Training build and key priorities heading into Worlds

Today's episode is sponsored by Wodify. Check out next week's free webinar - How to Capitalize on the HYROX Hype — and Deliver Hyper Gym Growth.

Also by Stryd - Personalized Run Training. Powered by the Best Data. Experience the future of running with our most advanced power meter yet, combined with Adaptive Training.

Listen on Apple or Spotify
Support us through The Cup Of Coffee
Follow Hybrid Fitness Media on IG

*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:e230cf5f-5f7b-4edd-8b84-c58815f3fe4d-10" data-testid= "conversation-turn-22" data-scroll-anchor="false" data-turn= "assistant"> Quick life update as we get the new coffee setup dialed in and knock out a few home projects.
A deep dive into the Moriah Wilson documentary, breaking down what actually happened and why the story still hits so hard.
Latest HYROX news, including the Paris race and what the continued growth really looks like on the ground.
HYROX Salt Lake City registration talk and what it says about demand right now.
The big question: should HYROX sell, and are we looking at peak fitness valuation territory?
Warsaw Major controversy, penalties, and the ongoing transparency debate within HYROX.
DEKA NorCal recap with judging feedback and what stood out from the event.
Life Time Games 2 review and whether the "boutique" competition model actually work.
Today's episode is sponsored by Wodify. Check out next week's free webinar - How to Capitalize on the HYROX Hype — and Deliver Hyper Gym Growth.
We are also sponsored by STRYD. Personalized Run Training. Powered by the Best Data.
Experience the future of running with our most advanced power meter yet, combined with Adaptive Training.